--- title: "Buddle McCleary Kennedy vs Holland Beckett: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Buddle McCleary Kennedy or Holland Beckett? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/buddle-mccleary-kennedy-vs-holland-beckett" publisher: "Brandwave" --- # Buddle McCleary Kennedy vs Holland Beckett: Which is more popular by branded search in New Zealand? Which is more popular in search, Buddle McCleary Kennedy or Holland Beckett? Compare estimated monthly branded-search demand and Share of Search inside the Whakatane law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buddle McCleary Kennedy and Holland Beckett - **Competitive set**: Whakatane law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Buddle McCleary Kennedy Share of Search**: 9.5% - **Holland Beckett Share of Search**: 19% ## Which is more popular in search, Buddle McCleary Kennedy or Holland Beckett? - In August 2026, Holland Beckett had more branded searches than Buddle McCleary Kennedy among whakatane law firms in New Zealand. Holland Beckett was estimated to have 80 branded searches compared to Buddle McCleary Kennedy’s 40, and held a 19% Share of Search versus Buddle McCleary Kennedy’s 9.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Buddle McCleary Kennedy took it in July 2026, Holland Beckett took it in August 2026. - Across the 11 months ending August 2026, Buddle McCleary Kennedy’s estimated Share of Search among whakatane law firms in New Zealand moved from 12% to 9.5%, and its estimated monthly branded searches moved from 90 to 40. - Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among whakatane law firms in New Zealand moved from 17.3% to 19%, and its estimated monthly branded searches moved from 130 to 80. ## How did search popularity change for New Zealand whakatane law firms in August 2026? - In August 2026, Holland Beckett overtook Buddle McCleary Kennedy to rank 2nd among whakatane law firms in New Zealand, at 19%. - In August 2026, Apogee Legal overtook Buddle McCleary Kennedy to rank 3rd among whakatane law firms in New Zealand, at 14.3%. - In August 2026, Buddle McCleary Kennedy lost estimated Share of Search among whakatane law firms in New Zealand, from 18.9% to 9.5%. ## Month by month | Month | Buddle McCleary Kennedy estimated searches | Buddle McCleary Kennedy Share of Search | Buddle McCleary Kennedy rank | Holland Beckett estimated searches | Holland Beckett Share of Search | Holland Beckett rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 12% | 3 | 130 | 17.3% | 2 | | Nov 2025 | 50 | 7.9% | 4 | 110 | 17.5% | 2 | | Dec 2025 | 70 | 13.7% | 3 | 90 | 17.6% | 2 | | Jan 2026 | 70 | 10.8% | 3 | 140 | 21.5% | 2 | | Feb 2026 | 30 | 4.4% | 6 | 120 | 17.6% | 2 | | Mar 2026 | 50 | 6.8% | 4 | 140 | 19.2% | 2 | | Apr 2026 | 50 | 9.6% | 4 | 110 | 21.2% | 2 | | May 2026 | 40 | 9.8% | 4 | 50 | 12.2% | 3 | | Jun 2026 | 50 | 12.8% | 3 | 60 | 15.4% | 2 | | Jul 2026 | 70 | 18.9% | 2 | 60 | 16.2% | 3 | | Aug 2026 | 40 | 9.5% | 4 | 80 | 19% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Buddle McCleary Kennedy’s and Holland Beckett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buddle McCleary Kennedy**: Measured on the search term “buddle mccleary kennedy”. - **Holland Beckett**: Measured on the search terms “Holland Beckett”, “holland beckett law”, “holland beckett lawyers”, “holland beckett lawyers whakatane”, “holland beckett nz”, “holland beckett solicitors”, “holland beckett taupo”, “holland beckett tauranga”, “holland beckett whakatane” and “hollandbeckett”, summed into one figure. - [Buddle McCleary Kennedy profile](/demand/nz/brands/buddle-mccleary-kennedy) - [Holland Beckett profile](/demand/nz/brands/holland-beckett) - [All whakatane law firms in New Zealand](/demand/nz/locations/whakatane/law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Buddle McCleary Kennedy or Holland Beckett? In August 2026, Holland Beckett had more branded searches than Buddle McCleary Kennedy among whakatane law firms in New Zealand. Holland Beckett was estimated to have 80 branded searches compared to Buddle McCleary Kennedy’s 40, and held a 19% Share of Search versus Buddle McCleary Kennedy’s 9.5%. ## Cite this page Brandwave. "Buddle McCleary Kennedy vs Holland Beckett: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/buddle-mccleary-kennedy-vs-holland-beckett This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buddle-mccleary-kennedy-vs-holland-beckett. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.