--- title: "Buddle Findlay vs MinterEllisonRuddWatts: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Buddle Findlay or MinterEllisonRuddWatts? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/buddle-findlay-vs-minterellisonruddwatts" publisher: "Brandwave" --- # Buddle Findlay vs MinterEllisonRuddWatts: Which is more popular by branded search in New Zealand? Which is more popular in search, Buddle Findlay or MinterEllisonRuddWatts? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buddle Findlay and MinterEllisonRuddWatts - **Competitive set**: large commercial law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Buddle Findlay Share of Search**: 15.1% - **MinterEllisonRuddWatts Share of Search**: 11.7% ## Which is more popular in search, Buddle Findlay or MinterEllisonRuddWatts? - In August 2026, Buddle Findlay had more branded searches than MinterEllisonRuddWatts among large commercial law firms in New Zealand. Buddle Findlay was estimated to have 3.5K branded searches compared to MinterEllisonRuddWatts’ 2.7K, and held a 15.1% Share of Search versus MinterEllisonRuddWatts’ 11.7%. - Buddle Findlay was ahead of MinterEllisonRuddWatts in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Buddle Findlay’s estimated Share of Search among large commercial law firms in New Zealand moved from 13.2% to 15.1%, and its estimated monthly branded searches moved from 2.9K to 3.5K. - Across the 11 months ending August 2026, MinterEllisonRuddWatts’ estimated Share of Search among large commercial law firms in New Zealand moved from 12.5% to 11.7%, and its estimated monthly branded searches moved from 2.8K to 2.7K. ## How did search popularity change for New Zealand large commercial law firms in August 2026? - In August 2026, Buddle Findlay overtook Bell Gully to rank 2nd among large commercial law firms in New Zealand, at 15.1%. - In August 2026, MinterEllisonRuddWatts gained estimated Share of Search among large commercial law firms in New Zealand, from 10.6% to 11.7%. ## Month by month | Month | Buddle Findlay estimated searches | Buddle Findlay Share of Search | Buddle Findlay rank | MinterEllisonRuddWatts estimated searches | MinterEllisonRuddWatts Share of Search | MinterEllisonRuddWatts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 13.2% | 5 | 2.8K | 12.5% | 6 | | Nov 2025 | 3K | 12.7% | 5 | 2.6K | 11.2% | 6 | | Dec 2025 | 2.5K | 13.6% | 4 | 2.2K | 12.1% | 6 | | Jan 2026 | 2.4K | 13.8% | 4 | 1.9K | 10.6% | 6 | | Feb 2026 | 3.5K | 13.9% | 2 | 3.2K | 12.7% | 6 | | Mar 2026 | 6.3K | 13.8% | 4 | 5K | 11% | 6 | | Apr 2026 | 3K | 12.6% | 5 | 2.7K | 11.6% | 6 | | May 2026 | 3.1K | 12.4% | 5 | 2.9K | 11.6% | 6 | | Jun 2026 | 3.1K | 13.8% | 4 | 2.6K | 11.6% | 6 | | Jul 2026 | 3K | 14.1% | 4 | 2.3K | 10.6% | 6 | | Aug 2026 | 3.5K | 15.1% | 2 | 2.7K | 11.7% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Buddle Findlay’s and MinterEllisonRuddWatts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buddle Findlay**: Measured on the search terms “Buddle Findlay”, “buddle findlay auckland”, “buddle findlay chch”, “buddle findlay christchurch”, “buddle findlay lawyers” and “buddle findlay wellington”, summed into one figure. - **MinterEllisonRuddWatts**: Measured on the search terms “Minter Ellison”, “minter ellison auckland”, “minter ellison lawyers”, “minter ellison nz”, “minter ellison rudd watts”, “minter ellison rudd watts auckland”, “minter ellison rudd watts wellington”, “minter ellison wellington”, “minterellison”, “minterellison auckland”, “minterellison nz”, “minterellison rudd watts” and “MinterEllisonRuddWatts”, summed into one figure. - [Buddle Findlay profile](/demand/nz/brands/buddle-findlay) - [MinterEllisonRuddWatts profile](/demand/nz/brands/minterellisonruddwatts) - [All large commercial law firms in New Zealand](/demand/nz/categories/nz-large-commercial-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Buddle Findlay or MinterEllisonRuddWatts? In August 2026, Buddle Findlay had more branded searches than MinterEllisonRuddWatts among large commercial law firms in New Zealand. Buddle Findlay was estimated to have 3.5K branded searches compared to MinterEllisonRuddWatts’ 2.7K, and held a 15.1% Share of Search versus MinterEllisonRuddWatts’ 11.7%. ## Cite this page Brandwave. "Buddle Findlay vs MinterEllisonRuddWatts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/buddle-findlay-vs-minterellisonruddwatts This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/buddle-findlay-vs-minterellisonruddwatts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.