--- title: "BTW Company vs Red Jacket: Which is searched more in New Zealand?" description: "Is BTW Company or Red Jacket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/btw-company-vs-red-jacket" publisher: "Brandwave" --- # BTW Company vs Red Jacket: Which is searched more in New Zealand? Is BTW Company or Red Jacket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BTW Company and Red Jacket - **Competitive set**: New Plymouth civil and structural engineering consultancies - **Market**: New Zealand - **Month measured**: Sep 2026 - **BTW Company Share of Search**: 29% - **Red Jacket Share of Search**: 32.3% ## Is BTW Company or Red Jacket more popular in search? - In September 2026, Red Jacket had more branded searches than BTW Company among New Plymouth civil and structural engineering consultancies in New Zealand. Red Jacket had about 100 branded searches, while BTW Company had 90. Red Jacket made up 32.3% of all New Plymouth civil and structural engineering consultancy searches we track, and BTW Company accounted for 29%. - The lead changed hands 2 times in the 12 months ending September 2026: BTW Company took it in July 2026, Red Jacket took it in September 2026. - Across the 12 months ending September 2026, BTW Company’s share of searches among New Plymouth civil and structural engineering consultancies in New Zealand moved from 17.9% to 29%, and its estimated monthly branded searches moved from 70 to 90. - Across the 12 months ending September 2026, Red Jacket’s share of searches among New Plymouth civil and structural engineering consultancies in New Zealand moved from 30.8% to 32.3%, and its estimated monthly branded searches moved from 120 to 100. ## Top New Plymouth civil and structural engineering consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, BTW Company and Red Jacket were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Red Jacket was listed before BTW Company in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley Gray | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Red Jacket | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Beca | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | BTW Company | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Arawai Engineering Consulting | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | HI Consulting | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | SET Engineering | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth civil and structural engineering consultancies - Asked ChatGPT "Which civil and structural engineering consultancy should I hire in New Plymouth, New Zealand?": 1. Stanley Gray, 2. Red Jacket, 3. BTW Company, 4. Beca, 5. Arawai Engineering Consulting - Asked ChatGPT "What are the best civil and structural engineering consultancies in New Plymouth, New Zealand?": 1. Beca, 2. BTW Company, 3. Arawai Engineering Consulting, 4. Stanley Gray, 5. Red Jacket - Asked ChatGPT "What's the best civil and structural engineering consultancy in New Plymouth, New Zealand for a building project?": 1. Red Jacket, 2. Stanley Gray, 3. Beca, 4. BTW Company - Searched Google, AI Overview "civil engineering consultants new plymouth": 1. Arawai Engineering Consulting Not named in any answer: HI Consulting and SET Engineering. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth civil and structural engineering consultancies in September 2026? - In September 2026, Red Jacket overtook Beca and BTW Company to become the leader among New Plymouth civil and structural engineering consultancies in New Zealand, with 32.3% of the searches. - In September 2026, BTW Company lost share of searches among New Plymouth civil and structural engineering consultancies in New Zealand, from 31% to 29%. ## Month by month | Month | BTW Company estimated searches | BTW Company Share of Search | BTW Company rank | Red Jacket estimated searches | Red Jacket Share of Search | Red Jacket rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 17.9% | 3 | 120 | 30.8% | 2 | | Nov 2025 | 90 | 25.7% | 3 | 100 | 28.6% | 2 | | Dec 2025 | 50 | 17.9% | 3 | 120 | 42.9% | 1 | | Jan 2026 | 70 | 22.6% | 3 | 120 | 38.7% | 1 | | Feb 2026 | 70 | 21.2% | 3 | 120 | 36.4% | 1 | | Mar 2026 | 70 | 19.4% | 3 | 100 | 27.8% | 2 | | Apr 2026 | 70 | 19.4% | 3 | 160 | 44.4% | 1 | | May 2026 | 70 | 21.2% | 3 | 120 | 36.4% | 1 | | Jun 2026 | 90 | 26.5% | 3 | 100 | 29.4% | 2 | | Jul 2026 | 110 | 32.4% | 1 | 100 | 29.4% | 2 | | Aug 2026 | 90 | 31% | 2 | 80 | 27.6% | 3 | | Sep 2026 | 90 | 29% | 2 | 100 | 32.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BTW Company’s and Red Jacket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BTW Company**: Measured on the search term “btw company”. - **Red Jacket**: Measured on the search terms “red jacket” and “red jacket engineering”, summed into one figure. - [BTW Company profile](/demand/nz/brands/btw-company) - [Red Jacket profile](/demand/nz/brands/red-jacket) - [All New Plymouth civil and structural engineering consultancies in New Zealand](/demand/nz/locations/new-plymouth/civil-and-structural-engineering-consultancies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BTW Company or Red Jacket more popular in search? In September 2026, Red Jacket had more branded searches than BTW Company among New Plymouth civil and structural engineering consultancies in New Zealand. Red Jacket had about 100 branded searches, while BTW Company had 90. Red Jacket made up 32.3% of all New Plymouth civil and structural engineering consultancy searches we track, and BTW Company accounted for 29%. ## Cite this page Brandwave. "BTW Company vs Red Jacket: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/btw-company-vs-red-jacket This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/btw-company-vs-red-jacket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.