---
title: "Brunswick vs Sealord: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Brunswick or Sealord? Compare estimated monthly branded-search demand and Share of Search inside the Canned fish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/brunswick-vs-sealord"
publisher: "Brandwave"
---

# Brunswick vs Sealord: Which is more popular by branded search in New Zealand?

Which is more popular in search, Brunswick or Sealord? Compare estimated monthly branded-search demand and Share of Search inside the Canned fish brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brunswick and Sealord
- **Competitive set**: Canned fish brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Brunswick Share of Search**: 12.9%
- **Sealord Share of Search**: 66.7%

## Which is more popular in search, Brunswick or Sealord?

- In August 2026, Sealord had more branded searches than Brunswick among canned fish brands in New Zealand. Sealord was estimated to have 3.3K branded searches compared to Brunswick’s 630, and held a 66.7% Share of Search versus Brunswick’s 12.9%.
- Sealord was ahead of Brunswick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brunswick’s estimated Share of Search among canned fish brands in New Zealand moved from 5.4% to 12.9%, and its estimated monthly branded searches moved from 200 to 630.
- Across the 11 months ending August 2026, Sealord’s estimated Share of Search among canned fish brands in New Zealand moved from 72% to 66.7%, and its estimated monthly branded searches moved from 2.7K to 3.3K.

## How did search popularity change for New Zealand canned fish brands in August 2026?

- In August 2026, Brunswick gained estimated Share of Search among canned fish brands in New Zealand, from 9.8% to 12.9%.
- In August 2026, Sealord lost estimated Share of Search among canned fish brands in New Zealand, from 72.9% to 66.7%.

## Month by month

| Month | Brunswick estimated searches | Brunswick Share of Search | Brunswick rank | Sealord estimated searches | Sealord Share of Search | Sealord rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 200 | 5.4% | 3 | 2.7K | 72% | 1 |
| Nov 2025 | 180 | 5.8% | 3 | 2.3K | 73.7% | 1 |
| Dec 2025 | 200 | 7.8% | 3 | 1.8K | 70.5% | 1 |
| Jan 2026 | 320 | 9% | 3 | 2.5K | 70.8% | 1 |
| Feb 2026 | 240 | 6.9% | 3 | 2.5K | 72.2% | 1 |
| Mar 2026 | 340 | 8% | 3 | 3K | 69.7% | 1 |
| Apr 2026 | 580 | 12.5% | 3 | 3K | 64.1% | 1 |
| May 2026 | 490 | 8.6% | 3 | 4.1K | 73% | 1 |
| Jun 2026 | 570 | 10.9% | 3 | 3.6K | 68.4% | 1 |
| Jul 2026 | 480 | 9.8% | 3 | 3.6K | 72.9% | 1 |
| Aug 2026 | 630 | 12.9% | 3 | 3.3K | 66.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brunswick’s and Sealord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brunswick**: Measured on the search terms “brunswick salmon”, “brunswick sardines”, “brunswick sardines in olive oil” and “brunswick tuna”, summed into one figure.
- **Sealord**: Measured on the search terms “sealord”, “sealord canned tuna”, “sealord com”, “sealord near me”, “sealord nz”, “sealord salmon”, “sealord tuna”, “sealord tuna and crackers” and “tuna sealord”, summed into one figure.

- [Brunswick profile](/demand/nz/brands/brunswick)
- [Sealord profile](/demand/nz/brands/sealord)
- [All canned fish brands in New Zealand](/demand/nz/categories/nz-canned-fish-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brunswick or Sealord?

In August 2026, Sealord had more branded searches than Brunswick among canned fish brands in New Zealand. Sealord was estimated to have 3.3K branded searches compared to Brunswick’s 630, and held a 66.7% Share of Search versus Brunswick’s 12.9%.

## Cite this page

Brandwave. "Brunswick vs Sealord: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brunswick-vs-sealord

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brunswick-vs-sealord. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.