--- title: "Bruno vs Kong: Which is searched more in New Zealand?" description: "Is Bruno or Kong more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the API development tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bruno-api-vs-kong-inc" publisher: "Brandwave" --- # Bruno vs Kong: Which is searched more in New Zealand? Is Bruno or Kong more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the API development tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bruno and Kong - **Competitive set**: API development tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bruno Share of Search**: 0.84% - **Kong Share of Search**: 1.1% ## Is Bruno or Kong more popular in search? - In September 2026, Kong had more branded searches than Bruno among API development tools in New Zealand. Kong had about 40 branded searches, while Bruno had 30. Kong made up 1.1% of all API development tool searches we track, and Bruno accounted for 0.84%. - The lead changed hands once in the 12 months ending September 2026: Kong took it in September 2026. - Across the 12 months ending September 2026, Bruno’s share of searches among API development tools in New Zealand moved from 0.63% to 0.84%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, Kong’s share of searches among API development tools in New Zealand moved from 0.63% to 1.1%, and its estimated monthly branded searches moved from 30 to 40. ## Top API development tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bruno appeared in all five answers. Kong was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bruno was listed before Kong in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Postman | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bruno | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Insomnia | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Swagger | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Kong | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Hoppscotch | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about API development tools - Asked ChatGPT "Which API development tool should I use in New Zealand?": 1. Postman, 2. Swagger, 3. Insomnia, 4. Bruno - Asked ChatGPT "What are the best API development tools in New Zealand?": 1. Postman, 2. Swagger, 3. Insomnia, 4. Bruno, 5. Kong - Asked ChatGPT "What's the best API development tool in New Zealand for developers?": 1. Postman, 2. Bruno, 3. Insomnia, 4. Swagger, 5. Kong - Searched Google, AI Overview "api development tools": 1. Postman, 2. Bruno, 3. Insomnia, 4. Hoppscotch, 5. Swagger, 6. Kong - Searched Google, AI Overview "best api tool": 1. Postman, 2. Bruno, 3. Insomnia Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand API development tools in September 2026? - In September 2026, Kong rose from 6th to 5th among API development tools in New Zealand. - In September 2026, Bruno fell from 5th to 6th among API development tools in New Zealand. ## Month by month | Month | Bruno estimated searches | Bruno Share of Search | Bruno rank | Kong estimated searches | Kong Share of Search | Kong rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.63% | 5 | 30 | 0.63% | 6 | | Nov 2025 | 40 | 0.88% | 5 | 20 | 0.44% | 6 | | Dec 2025 | 30 | 0.81% | 5 | 10 | 0.27% | 6 | | Jan 2026 | 20 | 0.63% | 5 | 10 | 0.31% | 6 | | Feb 2026 | 40 | 1.1% | 5 | 20 | 0.54% | 6 | | Mar 2026 | 90 | 1.9% | 5 | 20 | 0.42% | 6 | | Apr 2026 | 30 | 0.77% | 5 | 20 | 0.52% | 6 | | May 2026 | 50 | 1.2% | 5 | 20 | 0.47% | 6 | | Jun 2026 | 50 | 1.4% | 4 | 30 | 0.81% | 6 | | Jul 2026 | 40 | 1.2% | 5 | 20 | 0.59% | 6 | | Aug 2026 | 30 | 0.74% | 5 | 30 | 0.74% | 6 | | Sep 2026 | 30 | 0.84% | 6 | 40 | 1.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bruno’s and Kong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bruno**: Measured on the search terms “bruno api client”, “bruno api docs” and “bruno api testing”, summed into one figure. - **Kong**: Measured on the search term “kong gateway”. - [Bruno profile](/demand/nz/brands/bruno-api) - [Kong profile](/demand/nz/brands/kong-inc) - [All API development tools in New Zealand](/demand/nz/categories/nz-api-development-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bruno or Kong more popular in search? In September 2026, Kong had more branded searches than Bruno among API development tools in New Zealand. Kong had about 40 branded searches, while Bruno had 30. Kong made up 1.1% of all API development tool searches we track, and Bruno accounted for 0.84%. ## Cite this page Brandwave. "Bruno vs Kong: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bruno-api-vs-kong-inc This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bruno-api-vs-kong-inc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.