---
title: "Bruno vs Insomnia: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bruno or Insomnia? Compare estimated monthly branded-search demand and Share of Search inside the API development tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bruno-api-vs-insomnia-api"
publisher: "Brandwave"
---

# Bruno vs Insomnia: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bruno or Insomnia? Compare estimated monthly branded-search demand and Share of Search inside the API development tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bruno and Insomnia
- **Competitive set**: API development tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bruno Share of Search**: 0.66%
- **Insomnia Share of Search**: 1.1%

## Which is more popular in search, Bruno or Insomnia?

- In August 2026, Insomnia had more branded searches than Bruno among API development tools in New Zealand. Insomnia was estimated to have 50 branded searches compared to Bruno’s 30, and held a 1.1% Share of Search versus Bruno’s 0.66%.
- Insomnia was ahead of Bruno in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bruno’s estimated Share of Search among API development tools in New Zealand moved from 0.57% to 0.66%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Insomnia’s estimated Share of Search among API development tools in New Zealand moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 80 to 50.

## How did search popularity change for New Zealand API development tools in August 2026?

- In August 2026, Insomnia lost estimated Share of Search among API development tools in New Zealand, from 1.6% to 1.1%.

## Month by month

| Month | Bruno estimated searches | Bruno Share of Search | Bruno rank | Insomnia estimated searches | Insomnia Share of Search | Insomnia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 0.57% | 5 | 80 | 1.5% | 4 |
| Nov 2025 | 40 | 0.78% | 5 | 80 | 1.6% | 4 |
| Dec 2025 | 30 | 0.7% | 5 | 50 | 1.2% | 4 |
| Jan 2026 | 20 | 0.55% | 5 | 70 | 1.9% | 4 |
| Feb 2026 | 40 | 1% | 5 | 80 | 2% | 4 |
| Mar 2026 | 90 | 1.7% | 5 | 110 | 2.1% | 4 |
| Apr 2026 | 30 | 0.7% | 5 | 100 | 2.3% | 4 |
| May 2026 | 50 | 1.1% | 5 | 70 | 1.5% | 4 |
| Jun 2026 | 50 | 1.2% | 4 | 50 | 1.2% | 5 |
| Jul 2026 | 40 | 1.1% | 5 | 60 | 1.6% | 4 |
| Aug 2026 | 30 | 0.66% | 5 | 50 | 1.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bruno’s and Insomnia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bruno**: Measured on the search terms “bruno api client”, “bruno api docs” and “bruno api testing”, summed into one figure.
- **Insomnia**: Measured on the search terms “insomnia api”, “insomnia api client”, “insomnia api testing” and “insomnia rest”, summed into one figure.

- [Bruno profile](/demand/nz/brands/bruno-api)
- [Insomnia profile](/demand/nz/brands/insomnia-api)
- [All API development tools in New Zealand](/demand/nz/categories/nz-api-development-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bruno or Insomnia?

In August 2026, Insomnia had more branded searches than Bruno among API development tools in New Zealand. Insomnia was estimated to have 50 branded searches compared to Bruno’s 30, and held a 1.1% Share of Search versus Bruno’s 0.66%.

## Cite this page

Brandwave. "Bruno vs Insomnia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bruno-api-vs-insomnia-api

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bruno-api-vs-insomnia-api. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.