--- title: "Browns Ski Shop vs Small Planet: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Browns Ski Shop or Small Planet? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/browns-ski-shop-vs-small-planet" publisher: "Brandwave" --- # Browns Ski Shop vs Small Planet: Which is more popular by branded search in New Zealand? Which is more popular in search, Browns Ski Shop or Small Planet? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Browns Ski Shop and Small Planet - **Competitive set**: Ski and snowboard shops - **Market**: New Zealand - **Month measured**: Aug 2026 - **Browns Ski Shop Share of Search**: 19.2% - **Small Planet Share of Search**: 13.8% ## Which is more popular in search, Browns Ski Shop or Small Planet? - In August 2026, Browns Ski Shop had more branded searches than Small Planet among ski and snowboard shops in New Zealand. Browns Ski Shop was estimated to have 4K branded searches compared to Small Planet’s 2.9K, and held a 19.2% Share of Search versus Small Planet’s 13.8%. - The lead changed hands once in the 11 months ending August 2026: Browns Ski Shop took it in June 2026. - Across the 11 months ending August 2026, Browns Ski Shop’s estimated Share of Search among ski and snowboard shops in New Zealand moved from 9.6% to 19.2%, and its estimated monthly branded searches moved from 440 to 4K. - Across the 11 months ending August 2026, Small Planet’s estimated Share of Search among ski and snowboard shops in New Zealand moved from 34.8% to 13.8%, and its estimated monthly branded searches moved from 1.6K to 2.9K. ## How did search popularity change for New Zealand ski and snowboard shops in August 2026? - In August 2026, Browns Ski Shop gained estimated Share of Search among ski and snowboard shops in New Zealand, from 18% to 19.2%. - In August 2026, Small Planet gained estimated Share of Search among ski and snowboard shops in New Zealand, from 12.8% to 13.8%. ## Month by month | Month | Browns Ski Shop estimated searches | Browns Ski Shop Share of Search | Browns Ski Shop rank | Small Planet estimated searches | Small Planet Share of Search | Small Planet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 9.6% | 4 | 1.6K | 34.8% | 1 | | Nov 2025 | 230 | 6.3% | 4 | 2.4K | 65.6% | 1 | | Dec 2025 | 350 | 6.8% | 3 | 3.6K | 70.3% | 1 | | Jan 2026 | 350 | 6.7% | 3 | 3.6K | 69% | 1 | | Feb 2026 | 360 | 7% | 3 | 3.6K | 70.2% | 1 | | Mar 2026 | 310 | 7.2% | 4 | 2.9K | 67% | 1 | | Apr 2026 | 680 | 14.2% | 4 | 2.4K | 50.1% | 1 | | May 2026 | 970 | 16.8% | 3 | 1.6K | 27.7% | 2 | | Jun 2026 | 1.8K | 20.3% | 2 | 1.6K | 18.4% | 3 | | Jul 2026 | 4.1K | 18% | 3 | 2.9K | 12.8% | 4 | | Aug 2026 | 4K | 19.2% | 3 | 2.9K | 13.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Browns Ski Shop’s and Small Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Browns Ski Shop**: Measured on the search terms “browns ski”, “browns ski shop”, “browns ski shop near me”, “browns ski shop new zealand”, “browns ski shop nz” and “browns ski shop ski shop”, summed into one figure. - **Small Planet**: Measured on the search term “small planet sports”. - [Browns Ski Shop profile](/demand/nz/brands/browns-ski-shop) - [Small Planet profile](/demand/nz/brands/small-planet) - [All ski and snowboard shops in New Zealand](/demand/nz/categories/nz-ski-and-snowboard-shops): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Browns Ski Shop or Small Planet? In August 2026, Browns Ski Shop had more branded searches than Small Planet among ski and snowboard shops in New Zealand. Browns Ski Shop was estimated to have 4K branded searches compared to Small Planet’s 2.9K, and held a 19.2% Share of Search versus Small Planet’s 13.8%. ## Cite this page Brandwave. "Browns Ski Shop vs Small Planet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/browns-ski-shop-vs-small-planet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/browns-ski-shop-vs-small-planet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.