--- title: "Brown & Bates vs Goodwill Law: Which is more popular in New Zealand?" description: "Is Brown & Bates or Goodwill Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brown-and-bates-vs-goodwill-law" publisher: "Brandwave" --- # Brown & Bates vs Goodwill Law: Which is more popular in New Zealand? Is Brown & Bates or Goodwill Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brown & Bates and Goodwill Law - **Competitive set**: Napier law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Brown & Bates Share of Search**: 1.6% - **Goodwill Law Share of Search**: 0.82% ## Is Brown & Bates or Goodwill Law more popular in search? - In October 2026, Brown & Bates had more branded searches than Goodwill Law among Napier law firms in New Zealand. Brown & Bates had about 20 branded searches, while Goodwill Law had 10. Brown & Bates made up 1.6% of all Napier law firm searches we track, and Goodwill Law accounted for 0.82%. - Brown & Bates was ahead of Goodwill Law in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Brown & Bates’ share of searches among Napier law firms in New Zealand moved from 0.77% to 1.6%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending October 2026, Goodwill Law’s share of searches among Napier law firms in New Zealand moved from 0.77% to 0.82%, and its estimated monthly branded searches held steady at 10. ## Top Napier law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Brown & Bates was mentioned in two out of three: in two of the three ChatGPT answers. Goodwill Law did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Langley Twigg Law | 1st | 3 of 3 | 3 of 3 | | Carlile Dowling | 2nd | 3 of 3 | 3 of 3 | | Sainsbury Logan & Williams | 3rd | 3 of 3 | 3 of 3 | | Willis Legal | 4th | 2 of 3 | 2 of 3 | | Brown & Bates | 5th | 2 of 3 | 2 of 3 | | Legal Matters | 6th | 1 of 3 | 1 of 3 | | Goodwill Law | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier law firms - Asked ChatGPT "Which law firm should I hire in Napier, New Zealand?": 1. Langley Twigg Law, 2. Sainsbury Logan & Williams, 3. Carlile Dowling, 4. Willis Legal, 5. Brown & Bates - Asked ChatGPT "What are the best law firms in Napier, New Zealand?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams, 4. Willis Legal, 5. Legal Matters, 6. Brown & Bates - Asked ChatGPT "What's the best law firm in Napier, New Zealand for legal advice?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams Not named in any answer: Goodwill Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier law firms in October 2026? - Estimated monthly branded searches for Brown & Bates in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026. ## How has branded search for Brown & Bates and Goodwill Law changed in New Zealand over the last 12 months? | Month | Brown & Bates estimated searches | Brown & Bates Share of Search | Brown & Bates rank | Goodwill Law estimated searches | Goodwill Law Share of Search | Goodwill Law rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.77% | 6 | 10 | 0.77% | 7 | | Dec 2025 | 10 | 0.94% | 6 | 10 | 0.94% | 7 | | Jan 2026 | 10 | 0.71% | 6 | 10 | 0.71% | 7 | | Feb 2026 | 10 | 0.7% | 6 | 10 | 0.7% | 7 | | Mar 2026 | 10 | 0.61% | 6 | 10 | 0.61% | 7 | | Apr 2026 | 10 | 0.79% | 6 | 10 | 0.79% | 7 | | May 2026 | 10 | 0.74% | 6 | 10 | 0.74% | 7 | | Jun 2026 | 30 | 2.4% | 5 | 10 | 0.81% | 7 | | Jul 2026 | 20 | 1.7% | 6 | 0 | 0% | 7 | | Aug 2026 | 20 | 1.6% | 5 | 10 | 0.82% | 7 | | Sep 2026 | 20 | 1.5% | 6 | 10 | 0.76% | 7 | | Oct 2026 | 20 | 1.6% | 6 | 10 | 0.82% | 7 | ## How are Brown & Bates’ and Goodwill Law’s branded searches counted? Brandwave collects information about searches that people make online using Brown & Bates’ and Goodwill Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brown & Bates**: Measured on the search terms “brown & bates” and “brown and bates”, summed into one figure. - **Goodwill Law**: Measured on the search terms “goodwill law” and “goodwill.law”, summed into one figure. - [Brown & Bates profile](/demand/nz/brands/brown-and-bates) - [Goodwill Law profile](/demand/nz/brands/goodwill-law) - [All Napier law firms in New Zealand](/demand/nz/locations/napier/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brown & Bates or Goodwill Law more popular in search? In October 2026, Brown & Bates had more branded searches than Goodwill Law among Napier law firms in New Zealand. Brown & Bates had about 20 branded searches, while Goodwill Law had 10. Brown & Bates made up 1.6% of all Napier law firm searches we track, and Goodwill Law accounted for 0.82%. ## Cite this page Brandwave. "Brown & Bates vs Goodwill Law: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/brown-and-bates-vs-goodwill-law This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brown-and-bates-vs-goodwill-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.