--- title: "Brown & Bates vs Carlile Dowling: Which is more popular in New Zealand?" description: "Is Brown & Bates or Carlile Dowling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brown-and-bates-vs-carlile-dowling" publisher: "Brandwave" --- # Brown & Bates vs Carlile Dowling: Which is more popular in New Zealand? Is Brown & Bates or Carlile Dowling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brown & Bates and Carlile Dowling - **Competitive set**: Napier law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Brown & Bates Share of Search**: 1.6% - **Carlile Dowling Share of Search**: 18% ## Is Brown & Bates or Carlile Dowling more popular in search? - In October 2026, Carlile Dowling had more branded searches than Brown & Bates among Napier law firms in New Zealand. Carlile Dowling had about 220 branded searches, while Brown & Bates had 20. Carlile Dowling made up 18% of all Napier law firm searches we track, and Brown & Bates accounted for 1.6%. - Carlile Dowling was ahead of Brown & Bates in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Brown & Bates’ share of searches among Napier law firms in New Zealand moved from 0.77% to 1.6%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending October 2026, Carlile Dowling’s share of searches among Napier law firms in New Zealand moved from 13.1% to 18%, and its estimated monthly branded searches moved from 170 to 220. ## Top Napier law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Carlile Dowling appeared in all three answers. Brown & Bates was mentioned in two out of three: in two of the three ChatGPT answers. Carlile Dowling was listed before Brown & Bates in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Langley Twigg Law | 1st | 3 of 3 | 3 of 3 | | Carlile Dowling | 2nd | 3 of 3 | 3 of 3 | | Sainsbury Logan & Williams | 3rd | 3 of 3 | 3 of 3 | | Willis Legal | 4th | 2 of 3 | 2 of 3 | | Brown & Bates | 5th | 2 of 3 | 2 of 3 | | Legal Matters | 6th | 1 of 3 | 1 of 3 | | Goodwill Law | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier law firms - Asked ChatGPT "Which law firm should I hire in Napier, New Zealand?": 1. Langley Twigg Law, 2. Sainsbury Logan & Williams, 3. Carlile Dowling, 4. Willis Legal, 5. Brown & Bates - Asked ChatGPT "What are the best law firms in Napier, New Zealand?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams, 4. Willis Legal, 5. Legal Matters, 6. Brown & Bates - Asked ChatGPT "What's the best law firm in Napier, New Zealand for legal advice?": 1. Langley Twigg Law, 2. Carlile Dowling, 3. Sainsbury Logan & Williams Not named in any answer: Goodwill Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier law firms in October 2026? - In October 2026, Carlile Dowling gained share of searches among Napier law firms in New Zealand, from 12.9% to 18%. - Estimated monthly branded searches for Brown & Bates in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026. ## How has branded search for Brown & Bates and Carlile Dowling changed in New Zealand over the last 12 months? | Month | Brown & Bates estimated searches | Brown & Bates Share of Search | Brown & Bates rank | Carlile Dowling estimated searches | Carlile Dowling Share of Search | Carlile Dowling rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.77% | 6 | 170 | 13.1% | 4 | | Dec 2025 | 10 | 0.94% | 6 | 130 | 12.3% | 4 | | Jan 2026 | 10 | 0.71% | 6 | 150 | 10.7% | 4 | | Feb 2026 | 10 | 0.7% | 6 | 200 | 14.1% | 4 | | Mar 2026 | 10 | 0.61% | 6 | 210 | 12.7% | 4 | | Apr 2026 | 10 | 0.79% | 6 | 170 | 13.5% | 4 | | May 2026 | 10 | 0.74% | 6 | 180 | 13.2% | 4 | | Jun 2026 | 30 | 2.4% | 5 | 150 | 12.2% | 4 | | Jul 2026 | 20 | 1.7% | 6 | 160 | 13.2% | 4 | | Aug 2026 | 20 | 1.6% | 5 | 130 | 10.7% | 4 | | Sep 2026 | 20 | 1.5% | 6 | 170 | 12.9% | 4 | | Oct 2026 | 20 | 1.6% | 6 | 220 | 18% | 4 | ## How are Brown & Bates’ and Carlile Dowling’s branded searches counted? Brandwave collects information about searches that people make online using Brown & Bates’ and Carlile Dowling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brown & Bates**: Measured on the search terms “brown & bates” and “brown and bates”, summed into one figure. - **Carlile Dowling**: Measured on the search terms “carlile dowling”, “carlile dowling lawyers”, “carlile dowling napier” and “carlile dowling solicitors”, summed into one figure. - [Brown & Bates profile](/demand/nz/brands/brown-and-bates) - [Carlile Dowling profile](/demand/nz/brands/carlile-dowling) - [All Napier law firms in New Zealand](/demand/nz/locations/napier/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brown & Bates or Carlile Dowling more popular in search? In October 2026, Carlile Dowling had more branded searches than Brown & Bates among Napier law firms in New Zealand. Carlile Dowling had about 220 branded searches, while Brown & Bates had 20. Carlile Dowling made up 18% of all Napier law firm searches we track, and Brown & Bates accounted for 1.6%. ## Cite this page Brandwave. "Brown & Bates vs Carlile Dowling: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/brown-and-bates-vs-carlile-dowling This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brown-and-bates-vs-carlile-dowling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.