--- title: "Brother vs Pfaff: Which is searched more in New Zealand?" description: "Is Brother or Pfaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bobbin case brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brother-vs-pfaff" publisher: "Brandwave" --- # Brother vs Pfaff: Which is searched more in New Zealand? Is Brother or Pfaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bobbin case brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother and Pfaff - **Competitive set**: Bobbin case brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brother Share of Search**: 0.99% - **Pfaff Share of Search**: 2% ## Is Brother or Pfaff more popular in search? - In September 2026, Pfaff had more branded searches than Brother among bobbin case brands in New Zealand. Pfaff had about 40 branded searches, while Brother had 20. Pfaff made up 2% of all bobbin case brand searches we track, and Brother accounted for 0.99%. - Pfaff was ahead of Brother in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brother’s share of searches among bobbin case brands in New Zealand moved from 0.54% to 0.99%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, Pfaff’s share of searches among bobbin case brands in New Zealand moved from 2.7% to 2%, and its estimated monthly branded searches moved from 50 to 40. ## Top bobbin case brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brother was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pfaff was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brother was listed before Pfaff in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JUKI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Janome | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Singer | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Brother | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Pfaff | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Bernina | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about bobbin case brands - Asked ChatGPT "Which bobbin case brand should I buy in New Zealand?": 1. Janome, 2. Brother, 3. JUKI, 4. Singer - Asked ChatGPT "What are the best bobbin case brands in New Zealand?": 1. Janome, 2. Brother, 3. JUKI, 4. Singer, 5. Bernina - Asked ChatGPT "What's the best bobbin case brand in New Zealand for a sewing machine repair?": 1. Janome, 2. JUKI, 3. Brother, 4. Singer - Searched Google, AI Overview "sewing machine bobbin case": 1. Singer, 2. JUKI, 3. Brother, 4. Pfaff - Searched Google, AI Overview "sewing bobbin case": 1. Singer, 2. JUKI Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bobbin case brands in September 2026? - Estimated monthly branded searches for Brother in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. - Estimated monthly branded searches for Pfaff in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026. ## Month by month | Month | Brother estimated searches | Brother Share of Search | Brother rank | Pfaff estimated searches | Pfaff Share of Search | Pfaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.54% | 6 | 50 | 2.7% | 5 | | Nov 2025 | 20 | 0.97% | 6 | 70 | 3.4% | 4 | | Dec 2025 | 10 | 0.48% | 6 | 50 | 2.4% | 5 | | Jan 2026 | 20 | 0.88% | 6 | 70 | 3.1% | 4 | | Feb 2026 | 10 | 0.48% | 6 | 70 | 3.4% | 5 | | Mar 2026 | 10 | 0.47% | 6 | 90 | 4.2% | 4 | | Apr 2026 | 10 | 0.48% | 6 | 70 | 3.3% | 5 | | May 2026 | 10 | 0.4% | 6 | 90 | 3.6% | 4 | | Jun 2026 | 10 | 0.42% | 6 | 70 | 2.9% | 5 | | Jul 2026 | 20 | 0.9% | 6 | 70 | 3.2% | 4 | | Aug 2026 | 20 | 0.85% | 6 | 50 | 2.1% | 5 | | Sep 2026 | 20 | 0.99% | 6 | 40 | 2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Brother’s and Pfaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother**: Measured on the search term “brother bobbin case”. - **Pfaff**: Measured on the search term “pfaff”. - [Brother profile](/demand/nz/brands/brother) - [Pfaff profile](/demand/nz/brands/pfaff) - [All bobbin case brands in New Zealand](/demand/nz/categories/nz-bobbin-case-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brother or Pfaff more popular in search? In September 2026, Pfaff had more branded searches than Brother among bobbin case brands in New Zealand. Pfaff had about 40 branded searches, while Brother had 20. Pfaff made up 2% of all bobbin case brand searches we track, and Brother accounted for 0.99%. ## Cite this page Brandwave. "Brother vs Pfaff: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brother-vs-pfaff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brother-vs-pfaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.