--- title: "Brother vs HP: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Brother or HP? Compare estimated monthly branded-search demand and Share of Search inside the Printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brother-vs-hp" publisher: "Brandwave" --- # Brother vs HP: Which is more popular by branded search in New Zealand? Which is more popular in search, Brother or HP? Compare estimated monthly branded-search demand and Share of Search inside the Printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother and HP - **Competitive set**: Printer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Brother Share of Search**: 7.9% - **HP Share of Search**: 32.8% ## Which is more popular in search, Brother or HP? - In August 2026, HP had more branded searches than Brother among printer brands in New Zealand. HP was estimated to have 19.3K branded searches compared to Brother’s 4.6K, and held a 32.8% Share of Search versus Brother’s 7.9%. - HP was ahead of Brother in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Brother’s estimated Share of Search among printer brands in New Zealand moved from 7.5% to 7.9%, and its estimated monthly branded searches moved from 4.2K to 4.6K. - Across the 11 months ending August 2026, HP’s estimated Share of Search among printer brands in New Zealand moved from 33.6% to 32.8%, and its estimated monthly branded searches moved from 18.9K to 19.3K. ## How did search popularity change for New Zealand printer brands in August 2026? - In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%. ## Month by month | Month | Brother estimated searches | Brother Share of Search | Brother rank | HP estimated searches | HP Share of Search | HP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 7.5% | 4 | 18.9K | 33.6% | 2 | | Nov 2025 | 4K | 6.4% | 4 | 19.9K | 31.3% | 2 | | Dec 2025 | 3.6K | 6.5% | 4 | 15.5K | 28% | 2 | | Jan 2026 | 5.2K | 8.7% | 4 | 19.8K | 33.4% | 2 | | Feb 2026 | 4.6K | 8.9% | 4 | 19.4K | 37.4% | 2 | | Mar 2026 | 4.6K | 7.6% | 4 | 24.7K | 41.2% | 1 | | Apr 2026 | 4.5K | 8.6% | 4 | 17.3K | 33.3% | 2 | | May 2026 | 4.4K | 8.1% | 4 | 18.6K | 34.1% | 2 | | Jun 2026 | 4.3K | 7.7% | 4 | 18.7K | 33.2% | 2 | | Jul 2026 | 4.4K | 7.6% | 4 | 18.3K | 31.8% | 2 | | Aug 2026 | 4.6K | 7.9% | 4 | 19.3K | 32.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Brother’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother**: Measured on the search terms “brother a3 printer”, “brother colour laser printer”, “brother ink”, “brother inkjet printer”, “brother inktank printer”, “brother label printer”, “brother label printer tape”, “brother laser printer”, “brother mfc printer”, “brother mono laser printer”, “brother p touch label printer”, “brother printer”, “brother printer hl 1210w”, “brother printer inks”, “brother printer mfc j5330dw”, “brother printer offline”, “brother ql 800 label printer”, “brother thermal printer”, “brother toner”, “brother vc 500w colour label printer” and “brother wireless printer”, summed into one figure. - **HP**: Measured on the search terms “blue hp laptop”, “hp”, “hp 14 inch laptop”, “hp 14 laptop”, “hp 15 6 laptop”, “hp business laptops”, “hp chromebook”, “hp com”, “hp computers”, “hp elitebook”, “hp envy”, “hp envy laptop”, “hp ink”, “hp ink cartridge”, “hp laptop”, “hp laptop price”, “hp laptop touchscreen”, “hp laptops for sale”, “hp near me”, “hp notebook”, “hp nz”, “hp omen”, “hp omen laptop”, “hp online”, “hp pavilion”, “hp pavilion laptop”, “hp printer”, “hp printer ink”, “hp probook laptop”, “hp spectre laptop”, “hp toner”, “hp victus”, “hp victus 15”, “hp zbook laptop” and “laptop hp envy x360”, summed into one figure. - [Brother profile](/demand/nz/brands/brother) - [HP profile](/demand/nz/brands/hp) - [All printer brands in New Zealand](/demand/nz/categories/nz-printer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Brother or HP? In August 2026, HP had more branded searches than Brother among printer brands in New Zealand. HP was estimated to have 19.3K branded searches compared to Brother’s 4.6K, and held a 32.8% Share of Search versus Brother’s 7.9%. ## Cite this page Brandwave. "Brother vs HP: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brother-vs-hp This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brother-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.