--- title: "Brother Sewing vs Singer: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Brother Sewing or Singer? Compare estimated monthly branded-search demand and Share of Search inside the Sewing machine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brother-sewing-vs-singer" publisher: "Brandwave" --- # Brother Sewing vs Singer: Which is more popular by branded search in New Zealand? Which is more popular in search, Brother Sewing or Singer? Compare estimated monthly branded-search demand and Share of Search inside the Sewing machine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother Sewing and Singer - **Competitive set**: Sewing machine brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Brother Sewing Share of Search**: 23.5% - **Singer Share of Search**: 31.5% ## Which is more popular in search, Brother Sewing or Singer? - In August 2026, Singer had more branded searches than Brother Sewing among sewing machine brands in New Zealand. Singer was estimated to have 2.8K branded searches compared to Brother Sewing’s 2K, and held a 31.5% Share of Search versus Brother Sewing’s 23.5%. - Singer was ahead of Brother Sewing in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Brother Sewing’s estimated Share of Search among sewing machine brands in New Zealand held steady at 23.5%, and its estimated monthly branded searches moved from 1.6K to 2K. - Across the 11 months ending August 2026, Singer’s estimated Share of Search among sewing machine brands in New Zealand moved from 30.6% to 31.5%, and its estimated monthly branded searches moved from 2.1K to 2.8K. ## How did search popularity change for New Zealand sewing machine brands in August 2026? - In August 2026, Brother Sewing gained estimated Share of Search among sewing machine brands in New Zealand, from 21.5% to 23.5%. - In August 2026, Singer lost estimated Share of Search among sewing machine brands in New Zealand, from 40% to 31.5%. ## Month by month | Month | Brother Sewing estimated searches | Brother Sewing Share of Search | Brother Sewing rank | Singer estimated searches | Singer Share of Search | Singer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 23.5% | 3 | 2.1K | 30.6% | 1 | | Nov 2025 | 1.6K | 22% | 3 | 2.4K | 31.8% | 1 | | Dec 2025 | 2K | 26.7% | 2 | 2.3K | 30.7% | 1 | | Jan 2026 | 2.1K | 24.8% | 3 | 2.6K | 31.4% | 1 | | Feb 2026 | 1.8K | 22.9% | 3 | 2.7K | 33.4% | 1 | | Mar 2026 | 1.9K | 21% | 3 | 3.9K | 42.5% | 1 | | Apr 2026 | 1.9K | 19.4% | 3 | 4.7K | 46.2% | 1 | | May 2026 | 2.3K | 22.1% | 3 | 4.3K | 40.3% | 1 | | Jun 2026 | 2K | 22.7% | 3 | 3.1K | 35% | 1 | | Jul 2026 | 2.1K | 21.5% | 3 | 4K | 40% | 1 | | Aug 2026 | 2K | 23.5% | 3 | 2.8K | 31.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Brother Sewing’s and Singer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother Sewing**: Measured on the search terms “brother overlocker”, “brother overlocker 2504d”, “brother sewing embroidery machine”, “brother sewing machine”, “brother sewing machine feet”, “brother sewing machine for beginners”, “brother sewing machine gs2510”, “brother sewing machine ls 2160”, “brother sewing machine needle”, “brother sewing machine threading” and “walking foot for brother sewing machine”, summed into one figure. - **Singer**: Measured on the search terms “201k singer sewing machine”, “antique singer machine”, “pink singer sewing machine”, “singer 1306 sewing machine”, “singer 4411 heavy duty sewing machine”, “singer 4423 sewing machine”, “singer 4432 heavy duty sewing machine”, “singer embroidery machine”, “singer featherweight sewing machine”, “singer heavy duty 4452 sewing machine”, “singer heavy duty sewing machine”, “singer machine”, “singer machine needles”, “singer overlocker”, “singer sewing machine”, “singer start 1306 sewing machine”, “singer start sewing machine”, “singer treadle sewing machine” and “vintage singer machine”, summed into one figure. - [Brother Sewing profile](/demand/nz/brands/brother-sewing) - [Singer profile](/demand/nz/brands/singer) - [All sewing machine brands in New Zealand](/demand/nz/categories/nz-sewing-machine-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Brother Sewing or Singer? In August 2026, Singer had more branded searches than Brother Sewing among sewing machine brands in New Zealand. Singer was estimated to have 2.8K branded searches compared to Brother Sewing’s 2K, and held a 31.5% Share of Search versus Brother Sewing’s 23.5%. ## Cite this page Brandwave. "Brother Sewing vs Singer: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brother-sewing-vs-singer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brother-sewing-vs-singer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.