--- title: "Brother Sewing vs JUKI: Which is searched more in New Zealand?" description: "Is Brother Sewing or JUKI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sewing machine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brother-sewing-vs-juki" publisher: "Brandwave" --- # Brother Sewing vs JUKI: Which is searched more in New Zealand? Is Brother Sewing or JUKI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sewing machine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother Sewing and JUKI - **Competitive set**: Sewing machine brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brother Sewing Share of Search**: 27.2% - **JUKI Share of Search**: 0.93% ## Is Brother Sewing or JUKI more popular in search? - In September 2026, Brother Sewing had more branded searches than JUKI among sewing machine brands in New Zealand. Brother Sewing had about 1,460 branded searches, while JUKI had 50. Brother Sewing made up 27.2% of all sewing machine brand searches we track, and JUKI accounted for 0.93%. - Brother Sewing was ahead of JUKI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brother Sewing’s share of searches among sewing machine brands in New Zealand moved from 22.8% to 27.2%, and its estimated monthly branded searches moved from 1.1K to 1.5K. - Across the 12 months ending September 2026, JUKI’s share of searches among sewing machine brands in New Zealand moved from 1% to 0.93%, and its estimated monthly branded searches held steady at 50. ## Top sewing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brother Sewing and JUKI were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. JUKI was listed before Brother Sewing in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Janome | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bernina | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Singer | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | JUKI | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Brother Sewing | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pfaff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sewing machine brands - Asked ChatGPT "Which sewing machine brand should I buy in New Zealand?": 1. Janome, 2. Bernina, 3. JUKI, 4. Brother Sewing - Asked ChatGPT "What are the best sewing machine brands in New Zealand?": 1. Janome, 2. JUKI, 3. Bernina, 4. Singer, 5. Brother Sewing - Asked ChatGPT "What's the best sewing machine brand in New Zealand for everyday sewing?": 1. Janome, 2. Bernina - Searched Google, AI Overview "best sewing machine": 1. Singer, 2. Bernina - Searched Google, AI Overview "computerised sewing machine": 1. Janome Not named in any answer: Pfaff. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sewing machine brands in September 2026? - In September 2026, Brother Sewing gained share of searches among sewing machine brands in New Zealand, from 24.9% to 27.2%. ## Month by month | Month | Brother Sewing estimated searches | Brother Sewing Share of Search | Brother Sewing rank | JUKI estimated searches | JUKI Share of Search | JUKI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 22.8% | 3 | 50 | 1% | 6 | | Nov 2025 | 1.1K | 22.5% | 3 | 50 | 0.99% | 6 | | Dec 2025 | 1.4K | 27.1% | 2 | 50 | 0.95% | 6 | | Jan 2026 | 1.4K | 25% | 2 | 50 | 0.86% | 6 | | Feb 2026 | 1.4K | 24.5% | 3 | 70 | 1.2% | 6 | | Mar 2026 | 1.4K | 20.9% | 3 | 70 | 1% | 6 | | Apr 2026 | 1.4K | 19.5% | 3 | 70 | 0.94% | 6 | | May 2026 | 1.8K | 24.3% | 3 | 50 | 0.69% | 6 | | Jun 2026 | 1.5K | 25.5% | 2 | 70 | 1.2% | 6 | | Jul 2026 | 1.5K | 24.7% | 3 | 50 | 0.83% | 6 | | Aug 2026 | 1.4K | 24.9% | 2 | 50 | 0.86% | 6 | | Sep 2026 | 1.5K | 27.2% | 2 | 50 | 0.93% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Brother Sewing’s and JUKI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother Sewing**: Measured on the search terms “brother overlocker”, “brother overlocker 2504d”, “brother sewing” and “brother sewing machine”, summed into one figure. - **JUKI**: Measured on the search term “juki”. - [Brother Sewing profile](/demand/nz/brands/brother-sewing) - [JUKI profile](/demand/nz/brands/juki) - [All sewing machine brands in New Zealand](/demand/nz/categories/nz-sewing-machine-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brother Sewing or JUKI more popular in search? In September 2026, Brother Sewing had more branded searches than JUKI among sewing machine brands in New Zealand. Brother Sewing had about 1,460 branded searches, while JUKI had 50. Brother Sewing made up 27.2% of all sewing machine brand searches we track, and JUKI accounted for 0.93%. ## Cite this page Brandwave. "Brother Sewing vs JUKI: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brother-sewing-vs-juki This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brother-sewing-vs-juki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.