--- title: "Brother P-touch vs Zebra: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Brother P-touch or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brother-p-touch-vs-zebra" publisher: "Brandwave" --- # Brother P-touch vs Zebra: Which is more popular by branded search in New Zealand? Which is more popular in search, Brother P-touch or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother P-touch and Zebra - **Competitive set**: Label printer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Brother P-touch Share of Search**: 56.5% - **Zebra Share of Search**: 5.6% ## Which is more popular in search, Brother P-touch or Zebra? - In August 2026, Brother P-touch had more branded searches than Zebra among label printer brands in New Zealand. Brother P-touch was estimated to have 2.7K branded searches compared to Zebra’s 270, and held a 56.5% Share of Search versus Zebra’s 5.6%. - Brother P-touch was ahead of Zebra in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Brother P-touch’s estimated Share of Search among label printer brands in New Zealand moved from 54.3% to 56.5%, and its estimated monthly branded searches moved from 2.5K to 2.7K. - Across the 11 months ending August 2026, Zebra’s estimated Share of Search among label printer brands in New Zealand moved from 7.9% to 5.6%, and its estimated monthly branded searches moved from 360 to 270. ## How did search popularity change for New Zealand label printer brands in August 2026? - In August 2026, Brother P-touch gained estimated Share of Search among label printer brands in New Zealand, from 54.6% to 56.5%. - Estimated monthly branded searches for Zebra in New Zealand fell 25% over 11 measured months, from 360 to 270 in August 2026. ## Month by month | Month | Brother P-touch estimated searches | Brother P-touch Share of Search | Brother P-touch rank | Zebra estimated searches | Zebra Share of Search | Zebra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 54.3% | 1 | 360 | 7.9% | 3 | | Nov 2025 | 2.1K | 51.6% | 1 | 300 | 7.4% | 3 | | Dec 2025 | 2.4K | 57.7% | 1 | 220 | 5.4% | 3 | | Jan 2026 | 3.7K | 59.9% | 1 | 300 | 4.8% | 3 | | Feb 2026 | 3.2K | 60.8% | 1 | 300 | 5.8% | 3 | | Mar 2026 | 3.1K | 58.2% | 1 | 330 | 6.2% | 3 | | Apr 2026 | 3.1K | 59.8% | 1 | 300 | 5.8% | 3 | | May 2026 | 3.8K | 63.7% | 1 | 280 | 4.7% | 3 | | Jun 2026 | 3.5K | 59% | 1 | 330 | 5.5% | 3 | | Jul 2026 | 3.1K | 54.6% | 1 | 340 | 6.1% | 3 | | Aug 2026 | 2.7K | 56.5% | 1 | 270 | 5.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Brother P-touch’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother P-touch**: Measured on the search terms “brother co nz”, “brother p touch”, “brother p touch d210 label maker”, “brother p touch h110”, “brother p touch label maker pth110”, “brother p touch labels”, “brother p touch near me”, “brother p touch nz”, “brother p touch pt h110 label maker”, “brother p touch tape”, “brother ptouch labelmaker”, “brotherptouch”, “label p touch”, “p touch”, “p touch h110” and “ptouch”, summed into one figure. - **Zebra**: Measured on the search terms “zebra label maker”, “zebra labels” and “zebra printer”, summed into one figure. - [Brother P-touch profile](/demand/nz/brands/brother-p-touch) - [Zebra profile](/demand/nz/brands/zebra) - [All label printer brands in New Zealand](/demand/nz/categories/nz-label-printer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Brother P-touch or Zebra? In August 2026, Brother P-touch had more branded searches than Zebra among label printer brands in New Zealand. Brother P-touch was estimated to have 2.7K branded searches compared to Zebra’s 270, and held a 56.5% Share of Search versus Zebra’s 5.6%. ## Cite this page Brandwave. "Brother P-touch vs Zebra: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brother-p-touch-vs-zebra This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brother-p-touch-vs-zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.