--- title: "Brother P-touch vs DYMO: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Brother P-touch or DYMO? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brother-p-touch-vs-dymo" publisher: "Brandwave" --- # Brother P-touch vs DYMO: Which is more popular by branded search in New Zealand? Which is more popular in search, Brother P-touch or DYMO? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brother P-touch and DYMO - **Competitive set**: Label printer brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Brother P-touch Share of Search**: 56.5% - **DYMO Share of Search**: 36.6% ## Which is more popular in search, Brother P-touch or DYMO? - In August 2026, Brother P-touch had more branded searches than DYMO among label printer brands in New Zealand. Brother P-touch was estimated to have 2.7K branded searches compared to DYMO’s 1.8K, and held a 56.5% Share of Search versus DYMO’s 36.6%. - Brother P-touch was ahead of DYMO in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Brother P-touch’s estimated Share of Search among label printer brands in New Zealand moved from 54.3% to 56.5%, and its estimated monthly branded searches moved from 2.5K to 2.7K. - Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printer brands in New Zealand moved from 36.8% to 36.6%, and its estimated monthly branded searches moved from 1.7K to 1.8K. ## How did search popularity change for New Zealand label printer brands in August 2026? - In August 2026, Brother P-touch gained estimated Share of Search among label printer brands in New Zealand, from 54.6% to 56.5%. - In August 2026, DYMO gained estimated Share of Search among label printer brands in New Zealand, from 35.7% to 36.6%. ## Month by month | Month | Brother P-touch estimated searches | Brother P-touch Share of Search | Brother P-touch rank | DYMO estimated searches | DYMO Share of Search | DYMO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 54.3% | 1 | 1.7K | 36.8% | 2 | | Nov 2025 | 2.1K | 51.6% | 1 | 1.6K | 39.6% | 2 | | Dec 2025 | 2.4K | 57.7% | 1 | 1.5K | 35.9% | 2 | | Jan 2026 | 3.7K | 59.9% | 1 | 2.2K | 34.6% | 2 | | Feb 2026 | 3.2K | 60.8% | 1 | 1.7K | 32.6% | 2 | | Mar 2026 | 3.1K | 58.2% | 1 | 1.7K | 32.1% | 2 | | Apr 2026 | 3.1K | 59.8% | 1 | 1.7K | 33.2% | 2 | | May 2026 | 3.8K | 63.7% | 1 | 1.8K | 30.4% | 2 | | Jun 2026 | 3.5K | 59% | 1 | 2K | 33.3% | 2 | | Jul 2026 | 3.1K | 54.6% | 1 | 2K | 35.7% | 2 | | Aug 2026 | 2.7K | 56.5% | 1 | 1.8K | 36.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Brother P-touch’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brother P-touch**: Measured on the search terms “brother co nz”, “brother p touch”, “brother p touch d210 label maker”, “brother p touch h110”, “brother p touch label maker pth110”, “brother p touch labels”, “brother p touch near me”, “brother p touch nz”, “brother p touch pt h110 label maker”, “brother p touch tape”, “brother ptouch labelmaker”, “brotherptouch”, “label p touch”, “p touch”, “p touch h110” and “ptouch”, summed into one figure. - **DYMO**: Measured on the search terms “dymo”, “dymo com”, “dymo connect”, “dymo label maker”, “dymo label maker tape”, “dymo labels”, “dymo labelwriter450”, “dymo letratag”, “dymo lm 160”, “dymo near me”, “dymo nz”, “dymo online” and “dymo tag printer”, summed into one figure. - [Brother P-touch profile](/demand/nz/brands/brother-p-touch) - [DYMO profile](/demand/nz/brands/dymo) - [All label printer brands in New Zealand](/demand/nz/categories/nz-label-printer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Brother P-touch or DYMO? In August 2026, Brother P-touch had more branded searches than DYMO among label printer brands in New Zealand. Brother P-touch was estimated to have 2.7K branded searches compared to DYMO’s 1.8K, and held a 56.5% Share of Search versus DYMO’s 36.6%. ## Cite this page Brandwave. "Brother P-touch vs DYMO: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brother-p-touch-vs-dymo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brother-p-touch-vs-dymo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.