---
title: "Brophy Knight vs Leech & Partners: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Brophy Knight or Leech & Partners? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/brophy-knight-vs-leech-partners"
publisher: "Brandwave"
---

# Brophy Knight vs Leech & Partners: Which is more popular by branded search in New Zealand?

Which is more popular in search, Brophy Knight or Leech & Partners? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brophy Knight and Leech & Partners
- **Competitive set**: Ashburton accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Brophy Knight Share of Search**: 28.9%
- **Leech & Partners Share of Search**: 22.2%

## Which is more popular in search, Brophy Knight or Leech & Partners?

- In August 2026, Brophy Knight had more branded searches than Leech & Partners among ashburton accounting firms in New Zealand. Brophy Knight was estimated to have 130 branded searches compared to Leech & Partners’ 100, and held a 28.9% Share of Search versus Leech & Partners’ 22.2%.
- Brophy Knight was ahead of Leech & Partners in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brophy Knight’s estimated Share of Search among ashburton accounting firms in New Zealand moved from 31.1% to 28.9%, and its estimated monthly branded searches moved from 140 to 130.
- Across the 11 months ending August 2026, Leech & Partners’ estimated Share of Search among ashburton accounting firms in New Zealand moved from 20% to 22.2%, and its estimated monthly branded searches moved from 90 to 100.

## How did search popularity change for New Zealand ashburton accounting firms in August 2026?

- In August 2026, Leech & Partners overtook Gabites to rank 3rd among ashburton accounting firms in New Zealand, at 22.2%.
- In August 2026, Brophy Knight gained estimated Share of Search among ashburton accounting firms in New Zealand, from 28.2% to 28.9%.

## Month by month

| Month | Brophy Knight estimated searches | Brophy Knight Share of Search | Brophy Knight rank | Leech & Partners estimated searches | Leech & Partners Share of Search | Leech & Partners rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 31.1% | 1 | 90 | 20% | 2 |
| Nov 2025 | 140 | 31.1% | 1 | 60 | 13.3% | 5 |
| Dec 2025 | 110 | 25.6% | 1 | 80 | 18.6% | 3 |
| Jan 2026 | 120 | 25% | 1 | 70 | 14.6% | 5 |
| Feb 2026 | 180 | 36.7% | 1 | 80 | 16.3% | 4 |
| Mar 2026 | 190 | 29.7% | 1 | 80 | 12.5% | 5 |
| Apr 2026 | 90 | 21.4% | 2 | 80 | 19% | 4 |
| May 2026 | 110 | 25% | 2 | 60 | 13.6% | 4 |
| Jun 2026 | 130 | 28.3% | 1 | 90 | 19.6% | 3 |
| Jul 2026 | 110 | 28.2% | 1 | 60 | 15.4% | 5 |
| Aug 2026 | 130 | 28.9% | 1 | 100 | 22.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brophy Knight’s and Leech & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brophy Knight**: Measured on the search terms “brophy knight”, “brophy knight accountants” and “brophy knight ashburton”, summed into one figure.
- **Leech & Partners**: Measured on the search terms “leech & partners”, “leech & partners ashburton”, “leech and partners” and “leech and partners ashburton”, summed into one figure.

- [Brophy Knight profile](/demand/nz/brands/brophy-knight)
- [Leech & Partners profile](/demand/nz/brands/leech-partners)
- [All ashburton accounting firms in New Zealand](/demand/nz/locations/ashburton/accounting-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brophy Knight or Leech & Partners?

In August 2026, Brophy Knight had more branded searches than Leech & Partners among ashburton accounting firms in New Zealand. Brophy Knight was estimated to have 130 branded searches compared to Leech & Partners’ 100, and held a 28.9% Share of Search versus Leech & Partners’ 22.2%.

## Cite this page

Brandwave. "Brophy Knight vs Leech & Partners: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brophy-knight-vs-leech-partners

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brophy-knight-vs-leech-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.