--- title: "Brophy Knight vs KPMG: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Brophy Knight or KPMG? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brophy-knight-vs-kpmg-new-zealand" publisher: "Brandwave" --- # Brophy Knight vs KPMG: Which is more popular by branded search in New Zealand? Which is more popular in search, Brophy Knight or KPMG? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brophy Knight and KPMG - **Competitive set**: Ashburton accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Brophy Knight Share of Search**: 28.9% - **KPMG Share of Search**: 22.2% ## Which is more popular in search, Brophy Knight or KPMG? - In August 2026, Brophy Knight had more branded searches than KPMG among ashburton accounting firms in New Zealand. Brophy Knight was estimated to have 130 branded searches compared to KPMG’s 100, and held a 28.9% Share of Search versus KPMG’s 22.2%. - The lead changed hands 2 times in the 11 months ending August 2026: KPMG took it in April 2026, Brophy Knight took it in June 2026. - Across the 11 months ending August 2026, Brophy Knight’s estimated Share of Search among ashburton accounting firms in New Zealand moved from 31.1% to 28.9%, and its estimated monthly branded searches moved from 140 to 130. - Across the 11 months ending August 2026, KPMG’s estimated Share of Search among ashburton accounting firms in New Zealand moved from 15.6% to 22.2%, and its estimated monthly branded searches moved from 70 to 100. ## How did search popularity change for New Zealand ashburton accounting firms in August 2026? - In August 2026, KPMG overtook SBA to rank 2nd among ashburton accounting firms in New Zealand, at 22.2%. - In August 2026, Brophy Knight gained estimated Share of Search among ashburton accounting firms in New Zealand, from 28.2% to 28.9%. ## Month by month | Month | Brophy Knight estimated searches | Brophy Knight Share of Search | Brophy Knight rank | KPMG estimated searches | KPMG Share of Search | KPMG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 31.1% | 1 | 70 | 15.6% | 4 | | Nov 2025 | 140 | 31.1% | 1 | 70 | 15.6% | 4 | | Dec 2025 | 110 | 25.6% | 1 | 100 | 23.3% | 2 | | Jan 2026 | 120 | 25% | 1 | 110 | 22.9% | 2 | | Feb 2026 | 180 | 36.7% | 1 | 80 | 16.3% | 3 | | Mar 2026 | 190 | 29.7% | 1 | 150 | 23.4% | 2 | | Apr 2026 | 90 | 21.4% | 2 | 100 | 23.8% | 1 | | May 2026 | 110 | 25% | 2 | 120 | 27.3% | 1 | | Jun 2026 | 130 | 28.3% | 1 | 110 | 23.9% | 2 | | Jul 2026 | 110 | 28.2% | 1 | 70 | 17.9% | 3 | | Aug 2026 | 130 | 28.9% | 1 | 100 | 22.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Brophy Knight’s and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brophy Knight**: Measured on the search terms “brophy knight”, “brophy knight accountants” and “brophy knight ashburton”, summed into one figure. - **KPMG**: Measured on the search terms “kpmg”, “kpmg accountants”, “kpmg accounting”, “kpmg ashburton”, “KPMG Auckland”, “kpmg auckland jobs”, “kpmg chartered accountants”, “KPMG Christchurch”, “KPMG Hamilton”, “kpmg near me”, “KPMG New Zealand”, “KPMG NZ”, “KPMG Tauranga”, “kpmg timaru” and “KPMG Wellington”, summed into one figure. - [Brophy Knight profile](/demand/nz/brands/brophy-knight) - [KPMG profile](/demand/nz/brands/kpmg-new-zealand) - [All ashburton accounting firms in New Zealand](/demand/nz/locations/ashburton/accounting-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Brophy Knight or KPMG? In August 2026, Brophy Knight had more branded searches than KPMG among ashburton accounting firms in New Zealand. Brophy Knight was estimated to have 130 branded searches compared to KPMG’s 100, and held a 28.9% Share of Search versus KPMG’s 22.2%. ## Cite this page Brandwave. "Brophy Knight vs KPMG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brophy-knight-vs-kpmg-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brophy-knight-vs-kpmg-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.