--- title: "Brophy Knight vs Croys: Which is searched more in New Zealand?" description: "Is Brophy Knight or Croys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brophy-knight-vs-croys" publisher: "Brandwave" --- # Brophy Knight vs Croys: Which is searched more in New Zealand? Is Brophy Knight or Croys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brophy Knight and Croys - **Competitive set**: Ashburton accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brophy Knight Share of Search**: 32.4% - **Croys Share of Search**: 18.9% ## Is Brophy Knight or Croys more popular in search? - In September 2026, Brophy Knight had more branded searches than Croys among Ashburton accounting firms in New Zealand. Brophy Knight had about 120 branded searches, while Croys had 70. Brophy Knight made up 32.4% of all Ashburton accounting firm searches we track, and Croys accounted for 18.9%. - Brophy Knight was ahead of Croys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brophy Knight’s share of searches among Ashburton accounting firms in New Zealand moved from 34.1% to 32.4%, and its estimated monthly branded searches moved from 140 to 120. - Across the 12 months ending September 2026, Croys’ share of searches among Ashburton accounting firms in New Zealand moved from 14.6% to 18.9%, and its estimated monthly branded searches moved from 60 to 70. ## Top Ashburton accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Brophy Knight and Croys were each mentioned in two out of three: in two of the three ChatGPT answers. Brophy Knight was listed before Croys in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | SBA | 1st | 3 of 3 | 3 of 3 | | Brophy Knight | 2nd | 2 of 3 | 2 of 3 | | N B Chartered Accountants | 3rd | 2 of 3 | 2 of 3 | | Croys | 4th | 2 of 3 | 2 of 3 | | Lynda Stevenson Chartered Accountants | 5th | 2 of 3 | 2 of 3 | | Gabites | 6th | 1 of 3 | 1 of 3 | | Leech & Partners | Not ranked | 0 of 3 | 0 of 3 | | KPMG | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Ashburton accounting firms - Asked ChatGPT "Which accounting firm should I hire in Ashburton, New Zealand?": 1. SBA, 2. Brophy Knight, 3. Croys, 4. N B Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Ashburton, New Zealand?": 1. Brophy Knight, 2. N B Chartered Accountants, 3. SBA, 4. Croys, 5. Lynda Stevenson Chartered Accountants, 6. Gabites - Asked ChatGPT "What's the best accounting firm in Ashburton, New Zealand for small business tax help?": 1. SBA, 2. Lynda Stevenson Chartered Accountants Not named in any answer: Leech & Partners and KPMG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Ashburton accounting firms in September 2026? - In September 2026, Brophy Knight gained share of searches among Ashburton accounting firms in New Zealand, from 31.7% to 32.4%. - In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%. ## Month by month | Month | Brophy Knight estimated searches | Brophy Knight Share of Search | Brophy Knight rank | Croys estimated searches | Croys Share of Search | Croys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 34.1% | 1 | 60 | 14.6% | 2 | | Nov 2025 | 140 | 38.9% | 1 | 40 | 11.1% | 3 | | Dec 2025 | 110 | 32.4% | 1 | 40 | 11.8% | 4 | | Jan 2026 | 120 | 32.4% | 1 | 40 | 10.8% | 4 | | Feb 2026 | 180 | 40% | 1 | 60 | 13.3% | 2 | | Mar 2026 | 190 | 35.2% | 1 | 70 | 13% | 3 | | Apr 2026 | 90 | 24.3% | 1 | 60 | 16.2% | 3 | | May 2026 | 110 | 30.6% | 1 | 60 | 16.7% | 2 | | Jun 2026 | 130 | 34.2% | 1 | 70 | 18.4% | 2 | | Jul 2026 | 110 | 35.5% | 1 | 50 | 16.1% | 2 | | Aug 2026 | 130 | 31.7% | 1 | 80 | 19.5% | 2 | | Sep 2026 | 120 | 32.4% | 1 | 70 | 18.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Brophy Knight’s and Croys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brophy Knight**: Measured on the search terms “brophy knight”, “brophy knight accountants” and “brophy knight ashburton”, summed into one figure. - **Croys**: Measured on the search terms “croys” and “croys ashburton”, summed into one figure. - [Brophy Knight profile](/demand/nz/brands/brophy-knight) - [Croys profile](/demand/nz/brands/croys) - [All Ashburton accounting firms in New Zealand](/demand/nz/locations/ashburton/accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brophy Knight or Croys more popular in search? In September 2026, Brophy Knight had more branded searches than Croys among Ashburton accounting firms in New Zealand. Brophy Knight had about 120 branded searches, while Croys had 70. Brophy Knight made up 32.4% of all Ashburton accounting firm searches we track, and Croys accounted for 18.9%. ## Cite this page Brandwave. "Brophy Knight vs Croys: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brophy-knight-vs-croys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brophy-knight-vs-croys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.