--- title: "Brooks vs New Balance: Which is searched more in New Zealand?" description: "Is Brooks or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brooks-vs-new-balance" publisher: "Brandwave" --- # Brooks vs New Balance: Which is searched more in New Zealand? Is Brooks or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooks and New Balance - **Competitive set**: Running shoe brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brooks Share of Search**: 1.8% - **New Balance Share of Search**: 44.6% ## Is Brooks or New Balance more popular in search? - In September 2026, New Balance had more branded searches than Brooks among running shoe brands in New Zealand. New Balance had about 65,700 branded searches, while Brooks had 2,690. New Balance made up 44.6% of all running shoe brand searches we track, and Brooks accounted for 1.8%. - New Balance was ahead of Brooks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brooks’ share of searches among running shoe brands in New Zealand moved from 1.7% to 1.8%, and its estimated monthly branded searches moved from 2.1K to 2.7K. - Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in New Zealand moved from 44.4% to 44.6%, and its estimated monthly branded searches moved from 54.5K to 65.7K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Brooks and New Balance showed up in all five answers. Brooks was listed before New Balance in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brooks | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Saucony | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | On | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoe brand should I buy in New Zealand?": 1. ASICS, 2. Brooks, 3. Saucony, 4. HOKA, 5. New Balance - Asked ChatGPT "What are the best running shoe brands in New Zealand?": 1. ASICS, 2. Brooks, 3. HOKA, 4. New Balance, 5. Saucony - Asked ChatGPT "What's the best running shoe brand in New Zealand for daily training?": 1. ASICS, 2. Brooks, 3. New Balance, 4. HOKA - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. ASICS, 3. Brooks, 4. HOKA - Searched Google, AI Overview "neutral running shoes": 1. ASICS, 2. Brooks, 3. HOKA, 4. New Balance Not named in any answer: On and Mizuno. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand running shoe brands in September 2026? - Estimated monthly branded searches for Brooks in New Zealand rose 28.7% over 12 measured months, from 2.1K to 2.7K in September 2026. - Estimated monthly branded searches for New Balance in New Zealand rose 20.6% over 12 measured months, from 54.5K to 65.7K in September 2026. ## Month by month | Month | Brooks estimated searches | Brooks Share of Search | Brooks rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 1.7% | 7 | 54.5K | 44.4% | 1 | | Nov 2025 | 2.6K | 1.7% | 7 | 66.7K | 44.9% | 1 | | Dec 2025 | 2.5K | 1.8% | 7 | 64.3K | 45.7% | 1 | | Jan 2026 | 2.6K | 1.9% | 7 | 55.3K | 40.1% | 1 | | Feb 2026 | 2.3K | 1.9% | 7 | 47.2K | 38.5% | 1 | | Mar 2026 | 2.3K | 1.7% | 7 | 54.7K | 41.8% | 1 | | Apr 2026 | 2.5K | 1.8% | 7 | 59K | 42.5% | 1 | | May 2026 | 3.3K | 2.2% | 6 | 72.3K | 47.3% | 1 | | Jun 2026 | 2.9K | 1.9% | 7 | 75.8K | 48.6% | 1 | | Jul 2026 | 3.1K | 2.2% | 6 | 63.2K | 44.2% | 1 | | Aug 2026 | 2.8K | 1.9% | 7 | 66.2K | 44.9% | 1 | | Sep 2026 | 2.7K | 1.8% | 7 | 65.7K | 44.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooks’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooks**: Measured on the search terms “brooks glycerin shoes”, “brooks running”, “brooks running adrenaline”, “brooks running shoes”, “brooks shoes” and “brooks trainers”, summed into one figure. - **New Balance**: Measured on the search terms “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance outlets”, “newbalance” and “newbalance 327”, summed into one figure. - [Brooks profile](/demand/nz/brands/brooks) - [New Balance profile](/demand/nz/brands/new-balance) - [All running shoe brands in New Zealand](/demand/nz/categories/nz-running-shoe-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooks or New Balance more popular in search? In September 2026, New Balance had more branded searches than Brooks among running shoe brands in New Zealand. New Balance had about 65,700 branded searches, while Brooks had 2,690. New Balance made up 44.6% of all running shoe brand searches we track, and Brooks accounted for 1.8%. ## Cite this page Brandwave. "Brooks vs New Balance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brooks-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brooks-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.