--- title: "Brooks England vs Selle Italia: Which is searched more in New Zealand?" description: "Is Brooks England or Selle Italia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike saddle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brooks-england-vs-selle-italia" publisher: "Brandwave" --- # Brooks England vs Selle Italia: Which is searched more in New Zealand? Is Brooks England or Selle Italia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike saddle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooks England and Selle Italia - **Competitive set**: Bike saddle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brooks England Share of Search**: 8.3% - **Selle Italia Share of Search**: 4.4% ## Is Brooks England or Selle Italia more popular in search? - In September 2026, Brooks England had more branded searches than Selle Italia among bike saddle brands in New Zealand. Brooks England had about 170 branded searches, while Selle Italia had 90. Brooks England made up 8.3% of all bike saddle brand searches we track, and Selle Italia accounted for 4.4%. - Brooks England was ahead of Selle Italia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brooks England’s share of searches among bike saddle brands in New Zealand moved from 12.9% to 8.3%, and its estimated monthly branded searches moved from 210 to 170. - Across the 12 months ending September 2026, Selle Italia’s share of searches among bike saddle brands in New Zealand moved from 6.1% to 4.4%, and its estimated monthly branded searches moved from 100 to 90. ## Top bike saddle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brooks England and Selle Italia were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Selle Italia was listed before Brooks England in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Specialized | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ergon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Selle Italia | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fizik | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Brooks England | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | WTB | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about bike saddle brands - Asked ChatGPT "Which bike saddle brand should I buy in New Zealand?": 1. Specialized, 2. Ergon, 3. Selle Italia, 4. Brooks England, 5. WTB - Asked ChatGPT "What are the best bike saddle brands in New Zealand?": 1. Specialized, 2. Ergon, 3. Selle Italia, 4. Fizik, 5. Brooks England, 6. WTB - Asked ChatGPT "What's the best bike saddle brand in New Zealand for long rides?": 1. Specialized, 2. Selle Italia, 3. Brooks England - Searched Google, AI Overview "comfortable bike saddle": 1. Specialized, 2. Ergon - Searched Google, AI Overview "bike seat nz": 1. Specialized, 2. Fizik, 3. Ergon, 4. WTB Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bike saddle brands in September 2026? - In September 2026, Brooks England gained share of searches among bike saddle brands in New Zealand, from 7.3% to 8.3%. - Estimated monthly branded searches for Selle Italia in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026. ## Month by month | Month | Brooks England estimated searches | Brooks England Share of Search | Brooks England rank | Selle Italia estimated searches | Selle Italia Share of Search | Selle Italia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 12.9% | 3 | 100 | 6.1% | 5 | | Nov 2025 | 170 | 10.6% | 3 | 120 | 7.5% | 5 | | Dec 2025 | 210 | 18.9% | 3 | 100 | 9% | 5 | | Jan 2026 | 260 | 24.8% | 2 | 120 | 11.4% | 5 | | Feb 2026 | 170 | 10.8% | 3 | 100 | 6.3% | 5 | | Mar 2026 | 210 | 11.7% | 3 | 90 | 5% | 5 | | Apr 2026 | 260 | 18.2% | 2 | 90 | 6.3% | 5 | | May 2026 | 170 | 8.2% | 3 | 90 | 4.3% | 5 | | Jun 2026 | 170 | 7.4% | 3 | 110 | 4.8% | 5 | | Jul 2026 | 170 | 11.9% | 3 | 120 | 8.4% | 4 | | Aug 2026 | 170 | 7.3% | 3 | 100 | 4.3% | 5 | | Sep 2026 | 170 | 8.3% | 3 | 90 | 4.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Brooks England’s and Selle Italia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooks England**: Measured on the search terms “brooks england” and “brooks saddle”, summed into one figure. - **Selle Italia**: Measured on the search terms “selle italia” and “selle italia saddle”, summed into one figure. - [Brooks England profile](/demand/nz/brands/brooks-england) - [Selle Italia profile](/demand/nz/brands/selle-italia) - [All bike saddle brands in New Zealand](/demand/nz/categories/nz-bike-saddle-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooks England or Selle Italia more popular in search? In September 2026, Brooks England had more branded searches than Selle Italia among bike saddle brands in New Zealand. Brooks England had about 170 branded searches, while Selle Italia had 90. Brooks England made up 8.3% of all bike saddle brand searches we track, and Selle Italia accounted for 4.4%. ## Cite this page Brandwave. "Brooks England vs Selle Italia: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brooks-england-vs-selle-italia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brooks-england-vs-selle-italia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.