--- title: "Brooks Auto Painters vs Guthrie's Collision Repair Specialists: Which is more popular in New Zealand?" description: "Is Brooks Auto Painters or Guthrie's Collision Repair Specialists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson collision repair companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brooks-auto-painters-vs-guthries-collision-repair" publisher: "Brandwave" --- # Brooks Auto Painters vs Guthrie's Collision Repair Specialists: Which is more popular in New Zealand? Is Brooks Auto Painters or Guthrie's Collision Repair Specialists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nelson collision repair companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brooks Auto Painters and Guthrie's Collision Repair Specialists - **Competitive set**: Nelson collision repair companies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Brooks Auto Painters Share of Search**: 7.4% - **Guthrie's Collision Repair Specialists Share of Search**: 33.3% ## Is Brooks Auto Painters or Guthrie's Collision Repair Specialists more popular in search? - In October 2026, Guthrie's Collision Repair Specialists had more branded searches than Brooks Auto Painters among Nelson collision repair companies in New Zealand. Guthrie's Collision Repair Specialists had about 90 branded searches, while Brooks Auto Painters had 20. Guthrie's Collision Repair Specialists made up 33.3% of all Nelson collision repair company searches we track, and Brooks Auto Painters accounted for 7.4%. - The lead changed hands 2 times in the 12 months ending October 2026: Brooks Auto Painters took it in May 2026, Guthrie's Collision Repair Specialists took it in July 2026. - Across the 12 months ending October 2026, Brooks Auto Painters’ share of searches among Nelson collision repair companies in New Zealand moved from 7.1% to 7.4%, and its estimated monthly branded searches moved from 30 to 20. - Across the 12 months ending October 2026, Guthrie's Collision Repair Specialists’ share of searches among Nelson collision repair companies in New Zealand moved from 11.9% to 33.3%, and its estimated monthly branded searches moved from 50 to 90. ## Top Nelson collision repair companies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Guthrie's Collision Repair Specialists appeared in all four answers. Brooks Auto Painters was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Guthrie's Collision Repair Specialists was listed before Brooks Auto Painters in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Guthrie's Collision Repair Specialists | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Rapid Refinishers | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sun City Panel & Paint | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Brooks Auto Painters | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Quality Paint and Panel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Nelson collision repair companies - Asked ChatGPT "Which collision repair company should I hire in Nelson, New Zealand?": 1. Guthrie's Collision Repair Specialists, 2. Sun City Panel & Paint, 3. Rapid Refinishers - Asked ChatGPT "What are the best collision repair companies in Nelson, New Zealand?": 1. Guthrie's Collision Repair Specialists, 2. Rapid Refinishers, 3. Sun City Panel & Paint, 4. Brooks Auto Painters - Asked ChatGPT "What's the best collision repair company in Nelson, New Zealand for car body damage?": 1. Guthrie's Collision Repair Specialists, 2. Rapid Refinishers, 3. Sun City Panel & Paint - Searched Google, AI Overview "collision repair nelson": 1. Guthrie's Collision Repair Specialists Not named in any answer: Quality Paint and Panel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Nelson collision repair companies in October 2026? - In October 2026, Brooks Auto Painters gained share of searches among Nelson collision repair companies in New Zealand, from 3.1% to 7.4%. - In October 2026, Guthrie's Collision Repair Specialists lost share of searches among Nelson collision repair companies in New Zealand, from 34.4% to 33.3%. ## How has branded search for Brooks Auto Painters and Guthrie's Collision Repair Specialists changed in New Zealand over the last 12 months? | Month | Brooks Auto Painters estimated searches | Brooks Auto Painters Share of Search | Brooks Auto Painters rank | Guthrie's Collision Repair Specialists estimated searches | Guthrie's Collision Repair Specialists Share of Search | Guthrie's Collision Repair Specialists rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 7.1% | 5 | 50 | 11.9% | 4 | | Dec 2025 | 30 | 10.7% | 4 | 30 | 10.7% | 5 | | Jan 2026 | 30 | 7.7% | 5 | 40 | 10.3% | 4 | | Feb 2026 | 20 | 4.2% | 5 | 30 | 6.3% | 4 | | Mar 2026 | 30 | 7.1% | 5 | 90 | 21.4% | 2 | | Apr 2026 | 30 | 7.9% | 4 | 70 | 18.4% | 2 | | May 2026 | 30 | 8.8% | 4 | 20 | 5.9% | 5 | | Jun 2026 | 40 | 12.9% | 3 | 10 | 3.2% | 5 | | Jul 2026 | 20 | 6.3% | 4 | 50 | 15.6% | 2 | | Aug 2026 | 10 | 2.9% | 5 | 70 | 20% | 2 | | Sep 2026 | 10 | 3.1% | 4 | 110 | 34.4% | 2 | | Oct 2026 | 20 | 7.4% | 4 | 90 | 33.3% | 2 | ## How are Brooks Auto Painters’ and Guthrie's Collision Repair Specialists’ branded searches counted? Brandwave collects information about searches that people make online using Brooks Auto Painters’ and Guthrie's Collision Repair Specialists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brooks Auto Painters**: Measured on the search term “brooks auto painters”. - **Guthrie's Collision Repair Specialists**: Measured on the search term “guthries collision”. - [Brooks Auto Painters profile](/demand/nz/brands/brooks-auto-painters) - [Guthrie's Collision Repair Specialists profile](/demand/nz/brands/guthries-collision-repair) - [All Nelson collision repair companies in New Zealand](/demand/nz/locations/nelson/collision-repair-companies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brooks Auto Painters or Guthrie's Collision Repair Specialists more popular in search? In October 2026, Guthrie's Collision Repair Specialists had more branded searches than Brooks Auto Painters among Nelson collision repair companies in New Zealand. Guthrie's Collision Repair Specialists had about 90 branded searches, while Brooks Auto Painters had 20. Guthrie's Collision Repair Specialists made up 33.3% of all Nelson collision repair company searches we track, and Brooks Auto Painters accounted for 7.4%. ## Cite this page Brandwave. "Brooks Auto Painters vs Guthrie's Collision Repair Specialists: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/brooks-auto-painters-vs-guthries-collision-repair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brooks-auto-painters-vs-guthries-collision-repair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.