--- title: "Bronwyn Kay Real Estate vs The Agency: Which is searched more in New Zealand?" description: "Is Bronwyn Kay Real Estate or The Agency more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bronwyn-kay-vs-the-agency" publisher: "Brandwave" --- # Bronwyn Kay Real Estate vs The Agency: Which is searched more in New Zealand? Is Bronwyn Kay Real Estate or The Agency more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bronwyn Kay Real Estate and The Agency - **Competitive set**: Gisborne real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bronwyn Kay Real Estate Share of Search**: 5.5% - **The Agency Share of Search**: 16.9% ## Is Bronwyn Kay Real Estate or The Agency more popular in search? - In September 2026, The Agency had more branded searches than Bronwyn Kay Real Estate among Gisborne real estate agencies in New Zealand. The Agency had about 650 branded searches, while Bronwyn Kay Real Estate had 210. The Agency made up 16.9% of all Gisborne real estate agency searches we track, and Bronwyn Kay Real Estate accounted for 5.5%. - The Agency was ahead of Bronwyn Kay Real Estate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bronwyn Kay Real Estate’s share of searches among Gisborne real estate agencies in New Zealand moved from 2.6% to 5.5%, and its estimated monthly branded searches moved from 110 to 210. - Across the 12 months ending September 2026, The Agency’s share of searches among Gisborne real estate agencies in New Zealand moved from 16.2% to 16.9%, and its estimated monthly branded searches moved from 690 to 650. ## Top Gisborne real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Agency was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bronwyn Kay Real Estate was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Agency was listed before Bronwyn Kay Real Estate in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bayleys | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ray White | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | The Agency | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Bronwyn Kay Real Estate | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Solomon Real Estate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Gisborne real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Gisborne, New Zealand?": 1. Bayleys, 2. Ray White, 3. The Agency, 4. Bronwyn Kay Real Estate - Asked ChatGPT "What are the best real estate agencies in Gisborne, New Zealand?": 1. Bayleys, 2. Ray White, 3. The Agency, 4. Bronwyn Kay Real Estate - Asked ChatGPT "What's the best real estate agency in Gisborne, New Zealand for a home sale?": 1. Bayleys, 2. Ray White, 3. The Agency - Searched Google, AI Overview "house sales gisborne": named none of the brands we track Not named in any answer: Solomon Real Estate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Gisborne real estate agencies in September 2026? - In September 2026, Bronwyn Kay Real Estate gained share of searches among Gisborne real estate agencies in New Zealand, from 4.6% to 5.5%. - In September 2026, The Agency lost share of searches among Gisborne real estate agencies in New Zealand, from 21.6% to 16.9%. ## Month by month | Month | Bronwyn Kay Real Estate estimated searches | Bronwyn Kay Real Estate Share of Search | Bronwyn Kay Real Estate rank | The Agency estimated searches | The Agency Share of Search | The Agency rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 2.6% | 4 | 690 | 16.2% | 3 | | Nov 2025 | 90 | 2.2% | 5 | 560 | 13.9% | 3 | | Dec 2025 | 90 | 3.1% | 5 | 460 | 16% | 3 | | Jan 2026 | 170 | 4.8% | 4 | 560 | 16% | 3 | | Feb 2026 | 320 | 7.7% | 4 | 600 | 14.5% | 3 | | Mar 2026 | 210 | 5.1% | 4 | 650 | 15.9% | 3 | | Apr 2026 | 170 | 4.8% | 4 | 650 | 18.4% | 3 | | May 2026 | 140 | 4.4% | 4 | 800 | 25% | 3 | | Jun 2026 | 170 | 4.7% | 4 | 850 | 23.5% | 2 | | Jul 2026 | 210 | 6.6% | 4 | 740 | 23.1% | 2 | | Aug 2026 | 170 | 4.6% | 4 | 800 | 21.6% | 3 | | Sep 2026 | 210 | 5.5% | 4 | 650 | 16.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bronwyn Kay Real Estate’s and The Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bronwyn Kay Real Estate**: Measured on the search term “bronwyn kay”. - **The Agency**: Measured on the search terms “the agency” and “the agency gisborne”, summed into one figure. - [Bronwyn Kay Real Estate profile](/demand/nz/brands/bronwyn-kay) - [The Agency profile](/demand/nz/brands/the-agency) - [All Gisborne real estate agencies in New Zealand](/demand/nz/locations/gisborne/real-estate-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bronwyn Kay Real Estate or The Agency more popular in search? In September 2026, The Agency had more branded searches than Bronwyn Kay Real Estate among Gisborne real estate agencies in New Zealand. The Agency had about 650 branded searches, while Bronwyn Kay Real Estate had 210. The Agency made up 16.9% of all Gisborne real estate agency searches we track, and Bronwyn Kay Real Estate accounted for 5.5%. ## Cite this page Brandwave. "Bronwyn Kay Real Estate vs The Agency: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bronwyn-kay-vs-the-agency This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bronwyn-kay-vs-the-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.