--- title: "Bronwyn Kay Real Estate vs Ray White: Which is searched more in New Zealand?" description: "Is Bronwyn Kay Real Estate or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bronwyn-kay-vs-ray-white" publisher: "Brandwave" --- # Bronwyn Kay Real Estate vs Ray White: Which is searched more in New Zealand? Is Bronwyn Kay Real Estate or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bronwyn Kay Real Estate and Ray White - **Competitive set**: Gisborne real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bronwyn Kay Real Estate Share of Search**: 5.5% - **Ray White Share of Search**: 49.1% ## Is Bronwyn Kay Real Estate or Ray White more popular in search? - In September 2026, Ray White had more branded searches than Bronwyn Kay Real Estate among Gisborne real estate agencies in New Zealand. Ray White had about 1,890 branded searches, while Bronwyn Kay Real Estate had 210. Ray White made up 49.1% of all Gisborne real estate agency searches we track, and Bronwyn Kay Real Estate accounted for 5.5%. - Ray White was ahead of Bronwyn Kay Real Estate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bronwyn Kay Real Estate’s share of searches among Gisborne real estate agencies in New Zealand moved from 2.6% to 5.5%, and its estimated monthly branded searches moved from 110 to 210. - Across the 12 months ending September 2026, Ray White’s share of searches among Gisborne real estate agencies in New Zealand moved from 51.3% to 49.1%, and its estimated monthly branded searches moved from 2.2K to 1.9K. ## Top Gisborne real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bronwyn Kay Real Estate was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ray White was listed before Bronwyn Kay Real Estate in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bayleys | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ray White | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | The Agency | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Bronwyn Kay Real Estate | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Solomon Real Estate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Gisborne real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Gisborne, New Zealand?": 1. Bayleys, 2. Ray White, 3. The Agency, 4. Bronwyn Kay Real Estate - Asked ChatGPT "What are the best real estate agencies in Gisborne, New Zealand?": 1. Bayleys, 2. Ray White, 3. The Agency, 4. Bronwyn Kay Real Estate - Asked ChatGPT "What's the best real estate agency in Gisborne, New Zealand for a home sale?": 1. Bayleys, 2. Ray White, 3. The Agency - Searched Google, AI Overview "house sales gisborne": named none of the brands we track Not named in any answer: Solomon Real Estate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Gisborne real estate agencies in September 2026? - In September 2026, Bronwyn Kay Real Estate gained share of searches among Gisborne real estate agencies in New Zealand, from 4.6% to 5.5%. - Estimated monthly branded searches for Ray White in New Zealand fell 13.3% over 12 measured months, from 2.2K to 1.9K in September 2026. ## Month by month | Month | Bronwyn Kay Real Estate estimated searches | Bronwyn Kay Real Estate Share of Search | Bronwyn Kay Real Estate rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 2.6% | 4 | 2.2K | 51.3% | 1 | | Nov 2025 | 90 | 2.2% | 5 | 2.1K | 51.7% | 1 | | Dec 2025 | 90 | 3.1% | 5 | 1.2K | 41% | 1 | | Jan 2026 | 170 | 4.8% | 4 | 1.8K | 50.4% | 1 | | Feb 2026 | 320 | 7.7% | 4 | 2.1K | 51.6% | 1 | | Mar 2026 | 210 | 5.1% | 4 | 2.1K | 50.5% | 1 | | Apr 2026 | 170 | 4.8% | 4 | 1.7K | 49.3% | 1 | | May 2026 | 140 | 4.4% | 4 | 1.4K | 43.1% | 1 | | Jun 2026 | 170 | 4.7% | 4 | 1.8K | 48.8% | 1 | | Jul 2026 | 210 | 6.6% | 4 | 1.4K | 44.7% | 1 | | Aug 2026 | 170 | 4.6% | 4 | 1.8K | 48.8% | 1 | | Sep 2026 | 210 | 5.5% | 4 | 1.9K | 49.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bronwyn Kay Real Estate’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bronwyn Kay Real Estate**: Measured on the search term “bronwyn kay”. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white gisborne”, “raywhite” and “rwwhangarei”, summed into one figure. - [Bronwyn Kay Real Estate profile](/demand/nz/brands/bronwyn-kay) - [Ray White profile](/demand/nz/brands/ray-white) - [All Gisborne real estate agencies in New Zealand](/demand/nz/locations/gisborne/real-estate-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bronwyn Kay Real Estate or Ray White more popular in search? In September 2026, Ray White had more branded searches than Bronwyn Kay Real Estate among Gisborne real estate agencies in New Zealand. Ray White had about 1,890 branded searches, while Bronwyn Kay Real Estate had 210. Ray White made up 49.1% of all Gisborne real estate agency searches we track, and Bronwyn Kay Real Estate accounted for 5.5%. ## Cite this page Brandwave. "Bronwyn Kay Real Estate vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bronwyn-kay-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bronwyn-kay-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.