--- title: "British Paints vs Zinsser: Which is searched more in New Zealand?" description: "Is British Paints or Zinsser more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/british-paints-vs-zinsser" publisher: "Brandwave" --- # British Paints vs Zinsser: Which is searched more in New Zealand? Is British Paints or Zinsser more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: British Paints and Zinsser - **Competitive set**: Paint brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **British Paints Share of Search**: 0.64% - **Zinsser Share of Search**: 0.24% ## Is British Paints or Zinsser more popular in search? - In September 2026, British Paints had more branded searches than Zinsser among paint brands in New Zealand. British Paints had about 240 branded searches, while Zinsser had 90. British Paints made up 0.64% of all paint brand searches we track, and Zinsser accounted for 0.24%. - British Paints was ahead of Zinsser in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, British Paints’ share of searches among paint brands in New Zealand moved from 0.58% to 0.64%, and its estimated monthly branded searches moved from 310 to 240. - Across the 12 months ending September 2026, Zinsser’s share of searches among paint brands in New Zealand moved from 0.17% to 0.24%, and its estimated monthly branded searches held steady at 90. ## Top paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, British Paints was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zinsser did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Resene | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dulux | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wattyl | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | British Paints | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Taubmans | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | PPG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zinsser | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paint brands - Asked ChatGPT "Which paint brand should I buy in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What are the best paint brands in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What's the best paint brand in New Zealand for interior walls?": 1. Resene, 2. Dulux - Searched Google, AI Overview "paint brands nz": 1. Resene, 2. Dulux, 3. British Paints - Searched Google, AI Overview "house paint nz": 1. Resene, 2. Dulux, 3. Wattyl, 4. Taubmans Not named in any answer: PPG and Zinsser. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand paint brands in September 2026? - Estimated monthly branded searches for British Paints in New Zealand fell 22.6% over 12 measured months, from 310 to 240 in September 2026. ## Month by month | Month | British Paints estimated searches | British Paints Share of Search | British Paints rank | Zinsser estimated searches | Zinsser Share of Search | Zinsser rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 0.58% | 5 | 90 | 0.17% | 7 | | Nov 2025 | 230 | 0.48% | 5 | 110 | 0.23% | 6 | | Dec 2025 | 280 | 0.61% | 5 | 90 | 0.2% | 6 | | Jan 2026 | 350 | 0.67% | 5 | 120 | 0.23% | 6 | | Feb 2026 | 290 | 0.69% | 5 | 110 | 0.26% | 6 | | Mar 2026 | 280 | 0.58% | 5 | 110 | 0.23% | 6 | | Apr 2026 | 230 | 0.54% | 5 | 100 | 0.23% | 6 | | May 2026 | 210 | 0.51% | 5 | 120 | 0.29% | 6 | | Jun 2026 | 160 | 0.46% | 5 | 120 | 0.35% | 6 | | Jul 2026 | 190 | 0.56% | 5 | 110 | 0.32% | 6 | | Aug 2026 | 190 | 0.52% | 5 | 110 | 0.3% | 6 | | Sep 2026 | 240 | 0.64% | 5 | 90 | 0.24% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using British Paints’ and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **British Paints**: Measured on the search terms “british paints”, “british paints colours” and “britishpaints”, summed into one figure. - **Zinsser**: Measured on the search terms “zinsser 123 primer nz”, “zinsser gardz nz”, “zinsser nz” and “zinsser paint nz”, summed into one figure. - [British Paints profile](/demand/nz/brands/british-paints) - [Zinsser profile](/demand/nz/brands/zinsser) - [All paint brands in New Zealand](/demand/nz/categories/nz-paint-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is British Paints or Zinsser more popular in search? In September 2026, British Paints had more branded searches than Zinsser among paint brands in New Zealand. British Paints had about 240 branded searches, while Zinsser had 90. British Paints made up 0.64% of all paint brand searches we track, and Zinsser accounted for 0.24%. ## Cite this page Brandwave. "British Paints vs Zinsser: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/british-paints-vs-zinsser This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/british-paints-vs-zinsser. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.