---
title: "British Paints vs Dulux: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, British Paints or Dulux? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/british-paints-vs-dulux"
publisher: "Brandwave"
---

# British Paints vs Dulux: Which is more popular by branded search in New Zealand?

Which is more popular in search, British Paints or Dulux? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: British Paints and Dulux
- **Competitive set**: Paint brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **British Paints Share of Search**: 0.49%
- **Dulux Share of Search**: 23.4%

## Which is more popular in search, British Paints or Dulux?

- In August 2026, Dulux had more branded searches than British Paints among paint brands in New Zealand. Dulux was estimated to have 14.2K branded searches compared to British Paints’ 300, and held a 23.4% Share of Search versus British Paints’ 0.49%.
- Dulux was ahead of British Paints in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, British Paints’ estimated Share of Search among paint brands in New Zealand moved from 0.56% to 0.49%, and its estimated monthly branded searches moved from 470 to 300.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands in New Zealand moved from 19.8% to 23.4%, and its estimated monthly branded searches moved from 16.4K to 14.2K.

## How did search popularity change for New Zealand paint brands in August 2026?

- In August 2026, Dulux gained estimated Share of Search among paint brands in New Zealand, from 21.8% to 23.4%.
- Estimated monthly branded searches for British Paints in New Zealand fell 36.2% over 11 measured months, from 470 to 300 in August 2026.

## Month by month

| Month | British Paints estimated searches | British Paints Share of Search | British Paints rank | Dulux estimated searches | Dulux Share of Search | Dulux rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 470 | 0.56% | 4 | 16.4K | 19.8% | 2 |
| Nov 2025 | 470 | 0.61% | 4 | 16.9K | 21.8% | 2 |
| Dec 2025 | 410 | 0.55% | 4 | 16.4K | 21.9% | 2 |
| Jan 2026 | 540 | 0.66% | 4 | 17.8K | 21.8% | 2 |
| Feb 2026 | 420 | 0.59% | 4 | 15K | 21.1% | 2 |
| Mar 2026 | 440 | 0.57% | 4 | 17.1K | 22.2% | 2 |
| Apr 2026 | 380 | 0.53% | 4 | 14.8K | 20.7% | 2 |
| May 2026 | 330 | 0.47% | 4 | 14.5K | 20.9% | 2 |
| Jun 2026 | 270 | 0.46% | 4 | 13K | 22.1% | 2 |
| Jul 2026 | 320 | 0.55% | 4 | 12.7K | 21.8% | 2 |
| Aug 2026 | 300 | 0.49% | 4 | 14.2K | 23.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using British Paints’ and Dulux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **British Paints**: Measured on the search terms “british paints”, “british paints colours”, “british paints near me”, “british paints new zealand”, “british paints nz” and “britishpaints”, summed into one figure.
- **Dulux**: Measured on the search terms “dulux”, “dulux 1 step prep”, “dulux aquanamel”, “dulux ceiling paint”, “dulux co nz”, “dulux colour chart”, “dulux ferry road”, “dulux natural white”, “dulux near me”, “dulux nz”, “dulux online”, “dulux outside paint”, “dulux paint”, “dulux paint shades”, “dulux roof paint”, “dulux shades”, “dulux timbacryl”, “dulux undercoat primer”, “dulux wash and wear”, “dulux weathershield”, “dulux westgate” and “dulux white”, summed into one figure.

- [British Paints profile](/demand/nz/brands/british-paints)
- [Dulux profile](/demand/nz/brands/dulux)
- [All paint brands in New Zealand](/demand/nz/categories/nz-paint-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, British Paints or Dulux?

In August 2026, Dulux had more branded searches than British Paints among paint brands in New Zealand. Dulux was estimated to have 14.2K branded searches compared to British Paints’ 300, and held a 23.4% Share of Search versus British Paints’ 0.49%.

## Cite this page

Brandwave. "British Paints vs Dulux: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/british-paints-vs-dulux

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/british-paints-vs-dulux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
