---
title: "Brita vs Waters Co: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Brita or Waters Co? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/brita-vs-waters-co"
publisher: "Brandwave"
---

# Brita vs Waters Co: Which is more popular by branded search in New Zealand?

Which is more popular in search, Brita or Waters Co? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brita and Waters Co
- **Competitive set**: Water filter brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Brita Share of Search**: 64.9%
- **Waters Co Share of Search**: 4.4%

## Which is more popular in search, Brita or Waters Co?

- In August 2026, Brita had more branded searches than Waters Co among water filter brands in New Zealand. Brita was estimated to have 7.5K branded searches compared to Waters Co’s 510, and held a 64.9% Share of Search versus Waters Co’s 4.4%.
- Brita was ahead of Waters Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brita’s estimated Share of Search among water filter brands in New Zealand moved from 60.8% to 64.9%, and its estimated monthly branded searches moved from 6.5K to 7.5K.
- Across the 11 months ending August 2026, Waters Co’s estimated Share of Search among water filter brands in New Zealand moved from 5.7% to 4.4%, and its estimated monthly branded searches moved from 610 to 510.

## How did search popularity change for New Zealand water filter brands in August 2026?

- In August 2026, Brita lost estimated Share of Search among water filter brands in New Zealand, from 68% to 64.9%.
- Estimated monthly branded searches for Waters Co in New Zealand fell 16.4% over 11 measured months, from 610 to 510 in August 2026.

## Month by month

| Month | Brita estimated searches | Brita Share of Search | Brita rank | Waters Co estimated searches | Waters Co Share of Search | Waters Co rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.5K | 60.8% | 1 | 610 | 5.7% | 3 |
| Nov 2025 | 7.2K | 62.2% | 1 | 770 | 6.6% | 3 |
| Dec 2025 | 6.6K | 62.4% | 1 | 630 | 6% | 3 |
| Jan 2026 | 7.1K | 62.4% | 1 | 610 | 5.3% | 3 |
| Feb 2026 | 7.2K | 65.4% | 1 | 510 | 4.6% | 3 |
| Mar 2026 | 7.3K | 62.7% | 1 | 610 | 5.3% | 3 |
| Apr 2026 | 7.4K | 65.7% | 1 | 460 | 4.1% | 3 |
| May 2026 | 7.2K | 64.4% | 1 | 480 | 4.3% | 3 |
| Jun 2026 | 8K | 66.6% | 1 | 500 | 4.1% | 3 |
| Jul 2026 | 8.4K | 68% | 1 | 510 | 4.1% | 3 |
| Aug 2026 | 7.5K | 64.9% | 1 | 510 | 4.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brita’s and Waters Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brita**: Measured on the search terms “brita”, “brita co nz”, “brita filter”, “brita filter jug”, “brita jug”, “brita near me”, “brita nz”, “brita online”, “brita refill filters”, “brita tap filter”, “brita water filter”, “brita water filter jug”, “brita water filter pitcher”, “brita water jug”, “brita x” and “new brita”, summed into one figure.
- **Waters Co**: Measured on the search terms “waters co”, “waters co filter”, “waters co filter jug”, “waters co nz” and “waters co water filter”, summed into one figure.

- [Brita profile](/demand/nz/brands/brita)
- [Waters Co profile](/demand/nz/brands/waters-co)
- [All water filter brands in New Zealand](/demand/nz/categories/nz-water-filter-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brita or Waters Co?

In August 2026, Brita had more branded searches than Waters Co among water filter brands in New Zealand. Brita was estimated to have 7.5K branded searches compared to Waters Co’s 510, and held a 64.9% Share of Search versus Waters Co’s 4.4%.

## Cite this page

Brandwave. "Brita vs Waters Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brita-vs-waters-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brita-vs-waters-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.