--- title: "Briscoes Homeware vs Milly's Kitchen: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Briscoes Homeware or Milly's Kitchen? Compare estimated monthly branded-search demand and Share of Search inside the Kitchenware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/briscoes-homeware-vs-millys-kitchen" publisher: "Brandwave" --- # Briscoes Homeware vs Milly's Kitchen: Which is more popular by branded search in New Zealand? Which is more popular in search, Briscoes Homeware or Milly's Kitchen? Compare estimated monthly branded-search demand and Share of Search inside the Kitchenware retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Briscoes Homeware and Milly's Kitchen - **Competitive set**: Kitchenware retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Briscoes Homeware Share of Search**: 97.4% - **Milly's Kitchen Share of Search**: 1% ## Which is more popular in search, Briscoes Homeware or Milly's Kitchen? - In August 2026, Briscoes Homeware had more branded searches than Milly's Kitchen among kitchenware retailers in New Zealand. Briscoes Homeware was estimated to have 395K branded searches compared to Milly's Kitchen’s 4.2K, and held a 97.4% Share of Search versus Milly's Kitchen’s 1%. - Briscoes Homeware was ahead of Milly's Kitchen in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Briscoes Homeware’s estimated Share of Search among kitchenware retailers in New Zealand moved from 96% to 97.4%, and its estimated monthly branded searches moved from 388K to 395K. - Across the 11 months ending August 2026, Milly's Kitchen’s estimated Share of Search among kitchenware retailers in New Zealand moved from 0.74% to 1%, and its estimated monthly branded searches moved from 3K to 4.2K. ## How did search popularity change for New Zealand kitchenware retailers in August 2026? - In August 2026, Briscoes Homeware lost estimated Share of Search among kitchenware retailers in New Zealand, from 98% to 97.4%. - Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 40.5% over 11 measured months, from 3K to 4.2K in August 2026. ## Month by month | Month | Briscoes Homeware estimated searches | Briscoes Homeware Share of Search | Briscoes Homeware rank | Milly's Kitchen estimated searches | Milly's Kitchen Share of Search | Milly's Kitchen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 388K | 96% | 1 | 3K | 0.74% | 4 | | Nov 2025 | 564K | 97.1% | 1 | 4.3K | 0.75% | 3 | | Dec 2025 | 700K | 96.8% | 1 | 7K | 0.96% | 3 | | Jan 2026 | 460K | 97.6% | 1 | 3.4K | 0.72% | 3 | | Feb 2026 | 322K | 97.1% | 1 | 3.1K | 0.93% | 3 | | Mar 2026 | 326K | 97.2% | 1 | 2.8K | 0.84% | 3 | | Apr 2026 | 469K | 98% | 1 | 3.1K | 0.65% | 3 | | May 2026 | 404K | 97.6% | 1 | 3.6K | 0.87% | 3 | | Jun 2026 | 380K | 97.6% | 1 | 3.2K | 0.82% | 3 | | Jul 2026 | 484K | 98% | 1 | 3.5K | 0.72% | 3 | | Aug 2026 | 395K | 97.4% | 1 | 4.2K | 1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Briscoes Homeware’s and Milly's Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Briscoes Homeware**: Measured on the search terms “Briscoes”, “briscoes bedding”, “briscoes botany”, “briscoes bush inn”, “briscoes co nz”, “briscoes henderson”, “briscoes home decor”, “briscoes homeware”, “briscoes homeware near me”, “briscoes homeware new zealand”, “briscoes homeware nz”, “briscoes mt roskill”, “briscoes one day sale today”, “briscoes one day sale tomorrow”, “briscoes online”, “briscoes online shopping”, “briscoes papanui”, “briscoes sale”, “briscoes sale today”, “briscoes sales this week”, “briscoes salisbury”, “briscoes taranaki”, “briscoes te rapa”, “briscoes upper hutt”, “briscoes wairau park” and “briscoes westgate”, summed into one figure. - **Milly's Kitchen**: Measured on the search terms “millys kitchen”, “millys kitchen nz”, “millys kitchen store”, “millyskitchen” and “millyskitchen co nz”, summed into one figure. - [Briscoes Homeware profile](/demand/nz/brands/briscoes-homeware) - [Milly's Kitchen profile](/demand/nz/brands/millys-kitchen) - [All kitchenware retailers in New Zealand](/demand/nz/categories/nz-kitchenware-retailers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Briscoes Homeware or Milly's Kitchen? In August 2026, Briscoes Homeware had more branded searches than Milly's Kitchen among kitchenware retailers in New Zealand. Briscoes Homeware was estimated to have 395K branded searches compared to Milly's Kitchen’s 4.2K, and held a 97.4% Share of Search versus Milly's Kitchen’s 1%. ## Cite this page Brandwave. "Briscoes Homeware vs Milly's Kitchen: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/briscoes-homeware-vs-millys-kitchen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/briscoes-homeware-vs-millys-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.