---
title: "Brinks vs Waitoa: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Brinks or Waitoa? Compare estimated monthly branded-search demand and Share of Search inside the Chicken brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/brinks-vs-waitoa"
publisher: "Brandwave"
---

# Brinks vs Waitoa: Which is more popular by branded search in New Zealand?

Which is more popular in search, Brinks or Waitoa? Compare estimated monthly branded-search demand and Share of Search inside the Chicken brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brinks and Waitoa
- **Competitive set**: Chicken brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Brinks Share of Search**: 3.9%
- **Waitoa Share of Search**: 13.4%

## Which is more popular in search, Brinks or Waitoa?

- In August 2026, Waitoa had more branded searches than Brinks among chicken brands in New Zealand. Waitoa was estimated to have 2.1K branded searches compared to Brinks’ 610, and held a 13.4% Share of Search versus Brinks’ 3.9%.
- Waitoa was ahead of Brinks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brinks’ estimated Share of Search among chicken brands in New Zealand moved from 6.2% to 3.9%, and its estimated monthly branded searches moved from 900 to 610.
- Across the 11 months ending August 2026, Waitoa’s estimated Share of Search among chicken brands in New Zealand moved from 9.5% to 13.4%, and its estimated monthly branded searches moved from 1.4K to 2.1K.

## How did search popularity change for New Zealand chicken brands in August 2026?

- Brinks’ estimated Share of Search among chicken brands in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.
- Estimated monthly branded searches for Waitoa in New Zealand rose 53.3% over 11 measured months, from 1.4K to 2.1K in August 2026.

## Month by month

| Month | Brinks estimated searches | Brinks Share of Search | Brinks rank | Waitoa estimated searches | Waitoa Share of Search | Waitoa rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 900 | 6.2% | 5 | 1.4K | 9.5% | 3 |
| Nov 2025 | 610 | 4.4% | 5 | 1.5K | 10.6% | 3 |
| Dec 2025 | 610 | 5% | 5 | 1.3K | 10.8% | 3 |
| Jan 2026 | 730 | 5.5% | 5 | 1.5K | 11.5% | 3 |
| Feb 2026 | 610 | 4.7% | 5 | 1.6K | 12.1% | 3 |
| Mar 2026 | 600 | 4.3% | 5 | 1.5K | 10.5% | 3 |
| Apr 2026 | 610 | 4.8% | 5 | 1.5K | 11.5% | 3 |
| May 2026 | 740 | 4.9% | 5 | 1.9K | 12.9% | 3 |
| Jun 2026 | 610 | 4.5% | 5 | 1.6K | 12.1% | 3 |
| Jul 2026 | 610 | 4.2% | 5 | 2K | 13.7% | 3 |
| Aug 2026 | 610 | 3.9% | 5 | 2.1K | 13.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brinks’ and Waitoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brinks**: Measured on the search terms “brinks chicken” and “brinks chicken breast”, summed into one figure.
- **Waitoa**: Measured on the search terms “waitoa butterfly chicken”, “waitoa chicken”, “waitoa chicken breast”, “waitoa chicken kiev”, “waitoa chicken nuggets”, “waitoa chicken sausages”, “waitoa free range chicken”, “waitoa gluten free chicken nuggets”, “waitoa karaage chicken” and “waitoa roast chicken”, summed into one figure.

- [Brinks profile](/demand/nz/brands/brinks)
- [Waitoa profile](/demand/nz/brands/waitoa)
- [All chicken brands in New Zealand](/demand/nz/categories/nz-chicken-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brinks or Waitoa?

In August 2026, Waitoa had more branded searches than Brinks among chicken brands in New Zealand. Waitoa was estimated to have 2.1K branded searches compared to Brinks’ 610, and held a 13.4% Share of Search versus Brinks’ 3.9%.

## Cite this page

Brandwave. "Brinks vs Waitoa: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brinks-vs-waitoa

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brinks-vs-waitoa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.