--- title: "BrightLocal vs Local Falcon: Which is more popular in New Zealand?" description: "Is BrightLocal or Local Falcon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brightlocal-vs-local-falcon" publisher: "Brandwave" --- # BrightLocal vs Local Falcon: Which is more popular in New Zealand? Is BrightLocal or Local Falcon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Local SEO platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BrightLocal and Local Falcon - **Competitive set**: Local SEO platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **BrightLocal Share of Search**: 15.6% - **Local Falcon Share of Search**: 12.5% ## Is BrightLocal or Local Falcon more popular in search? - In October 2026, BrightLocal had more branded searches than Local Falcon among local SEO platforms in New Zealand. BrightLocal had about 50 branded searches, while Local Falcon had 40. BrightLocal made up 15.6% of all local SEO platform searches we track, and Local Falcon accounted for 12.5%. - BrightLocal was ahead of Local Falcon in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, BrightLocal’s share of searches among local SEO platforms in New Zealand moved from 25% to 15.6%, and its estimated monthly branded searches moved from 70 to 50. - Across the 12 months ending October 2026, Local Falcon’s share of searches among local SEO platforms in New Zealand moved from 10.7% to 12.5%, and its estimated monthly branded searches moved from 30 to 40. ## Top local SEO platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BrightLocal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Local Falcon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BrightLocal was listed before Local Falcon in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BrightLocal | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Whitespark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush Local | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Local Falcon | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Localo | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Yext | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Local Viking | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about local SEO platforms - Asked ChatGPT "Which local SEO platform should I use in New Zealand?": 1. BrightLocal, 2. Semrush Local, 3. Whitespark - Asked ChatGPT "What are the best local SEO platforms in New Zealand?": 1. Semrush Local, 2. BrightLocal, 3. Local Falcon, 4. Whitespark, 5. Yext - Asked ChatGPT "What's the best local SEO platform in New Zealand for local listings?": 1. Whitespark, 2. BrightLocal, 3. Semrush Local, 4. Yext - Searched Google, AI Overview "best local seo software": 1. BrightLocal, 2. Local Falcon, 3. Localo, 4. Whitespark, 5. Local Viking, 6. Yext - Searched Google, AI Overview "citation management tool": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand local SEO platforms in October 2026? - In October 2026, Whitespark overtook BrightLocal to become the leader among local SEO platforms in New Zealand, with 43.8% of the searches. - In October 2026, Local Falcon gained share of searches among local SEO platforms in New Zealand, from 9.8% to 12.5%. - In October 2026, BrightLocal lost share of searches among local SEO platforms in New Zealand, from 26.8% to 15.6%. ## How has branded search for BrightLocal and Local Falcon changed in New Zealand over the last 12 months? | Month | BrightLocal estimated searches | BrightLocal Share of Search | BrightLocal rank | Local Falcon estimated searches | Local Falcon Share of Search | Local Falcon rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 70 | 25% | 2 | 30 | 10.7% | 3 | | Dec 2025 | 50 | 21.7% | 2 | 20 | 8.7% | 4 | | Jan 2026 | 70 | 25.9% | 2 | 30 | 11.1% | 3 | | Feb 2026 | 70 | 20% | 2 | 30 | 8.6% | 4 | | Mar 2026 | 90 | 29% | 1 | 40 | 12.9% | 3 | | Apr 2026 | 90 | 27.3% | 2 | 40 | 12.1% | 3 | | May 2026 | 70 | 23.3% | 2 | 50 | 16.7% | 3 | | Jun 2026 | 110 | 35.5% | 1 | 30 | 9.7% | 4 | | Jul 2026 | 70 | 25.9% | 2 | 50 | 18.5% | 3 | | Aug 2026 | 70 | 23.3% | 1 | 60 | 20% | 3 | | Sep 2026 | 110 | 26.8% | 1 | 40 | 9.8% | 4 | | Oct 2026 | 50 | 15.6% | 3 | 40 | 12.5% | 4 | ## How are BrightLocal’s and Local Falcon’s branded searches counted? Brandwave collects information about searches that people make online using BrightLocal’s and Local Falcon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BrightLocal**: Measured on the search term “brightlocal”. - **Local Falcon**: Measured on the search terms “local falcon” and “localfalcon”, summed into one figure. - [BrightLocal profile](/demand/nz/brands/brightlocal) - [Local Falcon profile](/demand/nz/brands/local-falcon) - [All local SEO platforms in New Zealand](/demand/nz/categories/nz-local-seo-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BrightLocal or Local Falcon more popular in search? In October 2026, BrightLocal had more branded searches than Local Falcon among local SEO platforms in New Zealand. BrightLocal had about 50 branded searches, while Local Falcon had 40. BrightLocal made up 15.6% of all local SEO platform searches we track, and Local Falcon accounted for 12.5%. ## Cite this page Brandwave. "BrightLocal vs Local Falcon: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/brightlocal-vs-local-falcon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brightlocal-vs-local-falcon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.