--- title: "Briggs & Riley vs Monos: Which is searched more in New Zealand?" description: "Is Briggs & Riley or Monos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/briggs-and-riley-vs-monos" publisher: "Brandwave" --- # Briggs & Riley vs Monos: Which is searched more in New Zealand? Is Briggs & Riley or Monos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Briggs & Riley and Monos - **Competitive set**: Luggage brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Briggs & Riley Share of Search**: 1.6% - **Monos Share of Search**: 0.65% ## Is Briggs & Riley or Monos more popular in search? - In September 2026, Briggs & Riley had more branded searches than Monos among luggage brands in New Zealand. Briggs & Riley had about 170 branded searches, while Monos had 70. Briggs & Riley made up 1.6% of all luggage brand searches we track, and Monos accounted for 0.65%. - The lead changed hands 2 times in the 12 months ending September 2026: Monos took it in May 2026, Briggs & Riley took it in August 2026. - Across the 12 months ending September 2026, Briggs & Riley’s share of searches among luggage brands in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 140 to 170. - Across the 12 months ending September 2026, Monos’ share of searches among luggage brands in New Zealand moved from 0.86% to 0.65%, and its estimated monthly branded searches moved from 90 to 70. ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Briggs & Riley was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Monos was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Briggs & Riley was listed before Monos in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsonite | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Antler | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | American Tourister | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Briggs & Riley | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | July | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Away | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Monos | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Tumi | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Delsey | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy in New Zealand?": 1. Samsonite, 2. American Tourister, 3. July, 4. Antler - Asked ChatGPT "What are the best luggage brands in New Zealand?": 1. Samsonite, 2. American Tourister, 3. Antler, 4. July, 5. Delsey, 6. Briggs & Riley - Asked ChatGPT "What's the best luggage brand in New Zealand for frequent travel?": 1. Samsonite, 2. Briggs & Riley, 3. Antler, 4. July - Searched Google, AI Overview "carry on luggage nz": 1. Samsonite - Searched Google, AI Overview "best luggage brands": 1. Samsonite, 2. Antler, 3. Briggs & Riley, 4. Away, 5. Monos, 6. Tumi, 7. American Tourister, 8. July Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand luggage brands in September 2026? - Monos’ share of searches among luggage brands in New Zealand has lost ground for 3 months in a row, from 4.2% to 0.65% in September 2026. - Estimated monthly branded searches for Briggs & Riley in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026. ## Month by month | Month | Briggs & Riley estimated searches | Briggs & Riley Share of Search | Briggs & Riley rank | Monos estimated searches | Monos Share of Search | Monos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 1.3% | 8 | 90 | 0.86% | 9 | | Nov 2025 | 210 | 1.5% | 8 | 130 | 0.93% | 9 | | Dec 2025 | 170 | 1.5% | 8 | 100 | 0.88% | 9 | | Jan 2026 | 260 | 2.3% | 7 | 80 | 0.71% | 9 | | Feb 2026 | 170 | 1.6% | 8 | 70 | 0.67% | 9 | | Mar 2026 | 210 | 2% | 8 | 110 | 1% | 9 | | Apr 2026 | 210 | 1.9% | 8 | 70 | 0.64% | 9 | | May 2026 | 170 | 1.5% | 9 | 270 | 2.4% | 8 | | Jun 2026 | 170 | 1.4% | 9 | 500 | 4.2% | 8 | | Jul 2026 | 210 | 1.7% | 8 | 210 | 1.7% | 9 | | Aug 2026 | 210 | 1.8% | 8 | 120 | 1% | 9 | | Sep 2026 | 170 | 1.6% | 8 | 70 | 0.65% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Briggs & Riley’s and Monos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Briggs & Riley**: Measured on the search terms “briggs & riley” and “briggs and riley”, summed into one figure. - **Monos**: Measured on the search terms “monos carry on”, “monos luggage”, “monos luggage covers” and “monos suitcase”, summed into one figure. - [Briggs & Riley profile](/demand/nz/brands/briggs-and-riley) - [Monos profile](/demand/nz/brands/monos) - [All luggage brands in New Zealand](/demand/nz/categories/nz-luggage-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Briggs & Riley or Monos more popular in search? In September 2026, Briggs & Riley had more branded searches than Monos among luggage brands in New Zealand. Briggs & Riley had about 170 branded searches, while Monos had 70. Briggs & Riley made up 1.6% of all luggage brand searches we track, and Monos accounted for 0.65%. ## Cite this page Brandwave. "Briggs & Riley vs Monos: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/briggs-and-riley-vs-monos This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/briggs-and-riley-vs-monos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.