--- title: "Bridgestone vs Pirelli: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bridgestone or Pirelli? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bridgestone-vs-pirelli" publisher: "Brandwave" --- # Bridgestone vs Pirelli: Which is more popular by branded search in New Zealand? Which is more popular in search, Bridgestone or Pirelli? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bridgestone and Pirelli - **Competitive set**: Tyre brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bridgestone Share of Search**: 53.1% - **Pirelli Share of Search**: 6.9% ## Which is more popular in search, Bridgestone or Pirelli? - In August 2026, Bridgestone had more branded searches than Pirelli among tyre brands in New Zealand. Bridgestone was estimated to have 20.8K branded searches compared to Pirelli’s 2.7K, and held a 53.1% Share of Search versus Pirelli’s 6.9%. - Bridgestone was ahead of Pirelli in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands in New Zealand moved from 62% to 53.1%, and its estimated monthly branded searches moved from 24.3K to 20.8K. - Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands in New Zealand moved from 7.6% to 6.9%, and its estimated monthly branded searches moved from 3K to 2.7K. ## How did search popularity change for New Zealand tyre brands in August 2026? - In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%. - In August 2026, Pirelli gained estimated Share of Search among tyre brands in New Zealand, from 6.2% to 6.9%. ## Month by month | Month | Bridgestone estimated searches | Bridgestone Share of Search | Bridgestone rank | Pirelli estimated searches | Pirelli Share of Search | Pirelli rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.3K | 62% | 1 | 3K | 7.6% | 3 | | Nov 2025 | 24.5K | 60.8% | 1 | 3K | 7.3% | 3 | | Dec 2025 | 25.4K | 65.4% | 1 | 2.6K | 6.7% | 3 | | Jan 2026 | 25.9K | 62.9% | 1 | 2.8K | 6.7% | 3 | | Feb 2026 | 22.3K | 61.6% | 1 | 2.5K | 6.8% | 4 | | Mar 2026 | 24.1K | 61% | 1 | 2.6K | 6.7% | 3 | | Apr 2026 | 21.2K | 59.8% | 1 | 2.5K | 7% | 3 | | May 2026 | 20.8K | 57.2% | 1 | 2.4K | 6.6% | 4 | | Jun 2026 | 21.4K | 45.5% | 1 | 2.8K | 6.1% | 3 | | Jul 2026 | 21.6K | 46.2% | 1 | 2.9K | 6.2% | 3 | | Aug 2026 | 20.8K | 53.1% | 1 | 2.7K | 6.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bridgestone’s and Pirelli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bridgestone**: Measured on the search terms “bridgestone”, “bridgestone adelaide road”, “bridgestone dueler”, “bridgestone dueler at 697”, “bridgestone ecopia”, “bridgestone ecopia tires”, “bridgestone ecopia tyres”, “bridgestone moorhouse”, “bridgestone new zealand”, “bridgestone nz”, “bridgestone online”, “bridgestone potenza”, “bridgestone potenza sport”, “bridgestone potenza tires”, “bridgestone potenza tyres”, “bridgestone select”, “bridgestone st lukes”, “bridgestone tires”, “bridgestone turanza”, “bridgestone turanza 6”, “bridgestone tyre”, “bridgestone tyre price”, “bridgestone tyres near me” and “bridgestone wairakei road”, summed into one figure. - **Pirelli**: Measured on the search terms “pirelli”, “pirelli angel gt”, “pirelli cinturato”, “pirelli cinturato p7”, “pirelli cinturato rosso”, “pirelli com”, “pirelli f1 tire”, “pirelli mt21”, “pirelli near me”, “pirelli nz”, “pirelli p”, “pirelli p zero tires”, “pirelli powergy”, “pirelli scorpion”, “pirelli scorpion all terrain plus”, “pirelli scorpion rally str”, “pirelli scorpion tyres”, “pirelli scorpion verde”, “pirelli tires” and “pirelli tyre”, summed into one figure. - [Bridgestone profile](/demand/nz/brands/bridgestone) - [Pirelli profile](/demand/nz/brands/pirelli) - [All tyre brands in New Zealand](/demand/nz/categories/nz-tyre-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bridgestone or Pirelli? In August 2026, Bridgestone had more branded searches than Pirelli among tyre brands in New Zealand. Bridgestone was estimated to have 20.8K branded searches compared to Pirelli’s 2.7K, and held a 53.1% Share of Search versus Pirelli’s 6.9%. ## Cite this page Brandwave. "Bridgestone vs Pirelli: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bridgestone-vs-pirelli This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bridgestone-vs-pirelli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.