--- title: "Bridgestone vs Michelin: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bridgestone or Michelin? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bridgestone-vs-michelin" publisher: "Brandwave" --- # Bridgestone vs Michelin: Which is more popular by branded search in New Zealand? Which is more popular in search, Bridgestone or Michelin? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bridgestone and Michelin - **Competitive set**: Tyre brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bridgestone Share of Search**: 53.1% - **Michelin Share of Search**: 19.3% ## Which is more popular in search, Bridgestone or Michelin? - In August 2026, Bridgestone had more branded searches than Michelin among tyre brands in New Zealand. Bridgestone was estimated to have 20.8K branded searches compared to Michelin’s 7.6K, and held a 53.1% Share of Search versus Michelin’s 19.3%. - Bridgestone was ahead of Michelin in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands in New Zealand moved from 62% to 53.1%, and its estimated monthly branded searches moved from 24.3K to 20.8K. - Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands in New Zealand moved from 12.4% to 19.3%, and its estimated monthly branded searches moved from 4.9K to 7.6K. ## How did search popularity change for New Zealand tyre brands in August 2026? - In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%. - In August 2026, Michelin lost estimated Share of Search among tyre brands in New Zealand, from 31% to 19.3%. ## Month by month | Month | Bridgestone estimated searches | Bridgestone Share of Search | Bridgestone rank | Michelin estimated searches | Michelin Share of Search | Michelin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.3K | 62% | 1 | 4.9K | 12.4% | 2 | | Nov 2025 | 24.5K | 60.8% | 1 | 6.3K | 15.6% | 2 | | Dec 2025 | 25.4K | 65.4% | 1 | 4.4K | 11.4% | 2 | | Jan 2026 | 25.9K | 62.9% | 1 | 5.4K | 13.1% | 2 | | Feb 2026 | 22.3K | 61.6% | 1 | 4.5K | 12.3% | 2 | | Mar 2026 | 24.1K | 61% | 1 | 4.9K | 12.5% | 2 | | Apr 2026 | 21.2K | 59.8% | 1 | 5K | 14.1% | 2 | | May 2026 | 20.8K | 57.2% | 1 | 5.5K | 15.1% | 2 | | Jun 2026 | 21.4K | 45.5% | 1 | 14.6K | 31.1% | 2 | | Jul 2026 | 21.6K | 46.2% | 1 | 14.5K | 31% | 2 | | Aug 2026 | 20.8K | 53.1% | 1 | 7.6K | 19.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bridgestone’s and Michelin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bridgestone**: Measured on the search terms “bridgestone”, “bridgestone adelaide road”, “bridgestone dueler”, “bridgestone dueler at 697”, “bridgestone ecopia”, “bridgestone ecopia tires”, “bridgestone ecopia tyres”, “bridgestone moorhouse”, “bridgestone new zealand”, “bridgestone nz”, “bridgestone online”, “bridgestone potenza”, “bridgestone potenza sport”, “bridgestone potenza tires”, “bridgestone potenza tyres”, “bridgestone select”, “bridgestone st lukes”, “bridgestone tires”, “bridgestone turanza”, “bridgestone turanza 6”, “bridgestone tyre”, “bridgestone tyre price”, “bridgestone tyres near me” and “bridgestone wairakei road”, summed into one figure. - **Michelin**: Measured on the search terms “michelin”, “michelin anakee adventure”, “michelin co nz”, “michelin cross climate2”, “michelin e primacy”, “michelin energy xm2”, “michelin mtb tires”, “michelin near me”, “michelin new zealand”, “michelin nz”, “michelin pilot sport”, “michelin pilot sport 4”, “michelin pilot sport 4s”, “michelin pilot sport 5”, “michelin power 6”, “michelin primacy”, “michelin primacy 4”, “michelin primacy 5”, “michelin primacy suv”, “michelin ps5”, “michelin road6”, “michelin tires” and “michelin tyre”, summed into one figure. - [Bridgestone profile](/demand/nz/brands/bridgestone) - [Michelin profile](/demand/nz/brands/michelin) - [All tyre brands in New Zealand](/demand/nz/categories/nz-tyre-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bridgestone or Michelin? In August 2026, Bridgestone had more branded searches than Michelin among tyre brands in New Zealand. Bridgestone was estimated to have 20.8K branded searches compared to Michelin’s 7.6K, and held a 53.1% Share of Search versus Michelin’s 19.3%. ## Cite this page Brandwave. "Bridgestone vs Michelin: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bridgestone-vs-michelin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bridgestone-vs-michelin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.