--- title: "Bridgestone vs Goodyear: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bridgestone or Goodyear? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bridgestone-vs-goodyear" publisher: "Brandwave" --- # Bridgestone vs Goodyear: Which is more popular by branded search in New Zealand? Which is more popular in search, Bridgestone or Goodyear? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bridgestone and Goodyear - **Competitive set**: Tyre brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bridgestone Share of Search**: 53.1% - **Goodyear Share of Search**: 6% ## Which is more popular in search, Bridgestone or Goodyear? - In August 2026, Bridgestone had more branded searches than Goodyear among tyre brands in New Zealand. Bridgestone was estimated to have 20.8K branded searches compared to Goodyear’s 2.4K, and held a 53.1% Share of Search versus Goodyear’s 6%. - Bridgestone was ahead of Goodyear in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands in New Zealand moved from 62% to 53.1%, and its estimated monthly branded searches moved from 24.3K to 20.8K. - Across the 11 months ending August 2026, Goodyear’s estimated Share of Search among tyre brands in New Zealand moved from 6.2% to 6%, and its estimated monthly branded searches moved from 2.5K to 2.4K. ## How did search popularity change for New Zealand tyre brands in August 2026? - In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%. - In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%. ## Month by month | Month | Bridgestone estimated searches | Bridgestone Share of Search | Bridgestone rank | Goodyear estimated searches | Goodyear Share of Search | Goodyear rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.3K | 62% | 1 | 2.5K | 6.2% | 4 | | Nov 2025 | 24.5K | 60.8% | 1 | 2.2K | 5.6% | 4 | | Dec 2025 | 25.4K | 65.4% | 1 | 2.3K | 5.9% | 4 | | Jan 2026 | 25.9K | 62.9% | 1 | 2.3K | 5.7% | 4 | | Feb 2026 | 22.3K | 61.6% | 1 | 2.5K | 6.8% | 3 | | Mar 2026 | 24.1K | 61% | 1 | 2.6K | 6.6% | 4 | | Apr 2026 | 21.2K | 59.8% | 1 | 2.2K | 6.1% | 4 | | May 2026 | 20.8K | 57.2% | 1 | 2.6K | 7.1% | 3 | | Jun 2026 | 21.4K | 45.5% | 1 | 2.5K | 5.4% | 4 | | Jul 2026 | 21.6K | 46.2% | 1 | 2K | 4.4% | 5 | | Aug 2026 | 20.8K | 53.1% | 1 | 2.4K | 6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bridgestone’s and Goodyear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bridgestone**: Measured on the search terms “bridgestone”, “bridgestone adelaide road”, “bridgestone dueler”, “bridgestone dueler at 697”, “bridgestone ecopia”, “bridgestone ecopia tires”, “bridgestone ecopia tyres”, “bridgestone moorhouse”, “bridgestone new zealand”, “bridgestone nz”, “bridgestone online”, “bridgestone potenza”, “bridgestone potenza sport”, “bridgestone potenza tires”, “bridgestone potenza tyres”, “bridgestone select”, “bridgestone st lukes”, “bridgestone tires”, “bridgestone turanza”, “bridgestone turanza 6”, “bridgestone tyre”, “bridgestone tyre price”, “bridgestone tyres near me” and “bridgestone wairakei road”, summed into one figure. - **Goodyear**: Measured on the search terms “goodyear”, “goodyear automotive”, “goodyear co nz”, “goodyear eagle f1”, “goodyear eagle f1 asymmetric 6”, “goodyear eagle f1 sport”, “goodyear efficientgrip”, “goodyear near me”, “goodyear new zealand”, “goodyear nz”, “goodyear optilife”, “goodyear tires”, “goodyear tyre”, “goodyear tyres near me” and “goodyear wellington”, summed into one figure. - [Bridgestone profile](/demand/nz/brands/bridgestone) - [Goodyear profile](/demand/nz/brands/goodyear) - [All tyre brands in New Zealand](/demand/nz/categories/nz-tyre-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bridgestone or Goodyear? In August 2026, Bridgestone had more branded searches than Goodyear among tyre brands in New Zealand. Bridgestone was estimated to have 20.8K branded searches compared to Goodyear’s 2.4K, and held a 53.1% Share of Search versus Goodyear’s 6%. ## Cite this page Brandwave. "Bridgestone vs Goodyear: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bridgestone-vs-goodyear This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bridgestone-vs-goodyear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.