--- title: "Bridgeman Concrete vs Firth: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bridgeman Concrete or Firth? Compare estimated monthly branded-search demand and Share of Search inside the Ready-mix concrete suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bridgeman-concrete-vs-firth" publisher: "Brandwave" --- # Bridgeman Concrete vs Firth: Which is more popular by branded search in New Zealand? Which is more popular in search, Bridgeman Concrete or Firth? Compare estimated monthly branded-search demand and Share of Search inside the Ready-mix concrete suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bridgeman Concrete and Firth - **Competitive set**: Ready-mix concrete suppliers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bridgeman Concrete Share of Search**: 8.2% - **Firth Share of Search**: 46.4% ## Which is more popular in search, Bridgeman Concrete or Firth? - In August 2026, Firth had more branded searches than Bridgeman Concrete among ready-mix concrete suppliers in New Zealand. Firth was estimated to have 3.6K branded searches compared to Bridgeman Concrete’s 640, and held a 46.4% Share of Search versus Bridgeman Concrete’s 8.2%. - Firth was ahead of Bridgeman Concrete in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bridgeman Concrete’s estimated Share of Search among ready-mix concrete suppliers in New Zealand moved from 9.2% to 8.2%, and its estimated monthly branded searches moved from 760 to 640. - Across the 11 months ending August 2026, Firth’s estimated Share of Search among ready-mix concrete suppliers in New Zealand moved from 44% to 46.4%, and its estimated monthly branded searches held steady at 3.6K. ## How did search popularity change for New Zealand ready-mix concrete suppliers in August 2026? - In August 2026, Firth gained estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 42.9% to 46.4%. - In August 2026, Bridgeman Concrete lost estimated Share of Search among ready-mix concrete suppliers in New Zealand, from 10.9% to 8.2%. ## Month by month | Month | Bridgeman Concrete estimated searches | Bridgeman Concrete Share of Search | Bridgeman Concrete rank | Firth estimated searches | Firth Share of Search | Firth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 760 | 9.2% | 4 | 3.6K | 44% | 1 | | Nov 2025 | 760 | 10.3% | 4 | 3.1K | 41.5% | 1 | | Dec 2025 | 620 | 8.1% | 4 | 3K | 38.7% | 1 | | Jan 2026 | 630 | 8.6% | 4 | 3K | 41.2% | 1 | | Feb 2026 | 620 | 8% | 4 | 3.5K | 44.9% | 1 | | Mar 2026 | 760 | 8.1% | 4 | 4.3K | 45.7% | 1 | | Apr 2026 | 620 | 8.3% | 4 | 3.5K | 47% | 1 | | May 2026 | 620 | 8.1% | 4 | 3.6K | 47.1% | 1 | | Jun 2026 | 770 | 10.2% | 4 | 3.5K | 46.6% | 1 | | Jul 2026 | 760 | 10.9% | 4 | 3K | 42.9% | 1 | | Aug 2026 | 640 | 8.2% | 4 | 3.6K | 46.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bridgeman Concrete’s and Firth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bridgeman Concrete**: Measured on the search terms “bridgeman concrete”, “bridgeman concrete near me” and “bridgeman concrete nz”, summed into one figure. - **Firth**: Measured on the search terms “firth co nz”, “firth coloured concrete”, “firth concrete”, “firth concrete blocks”, “firth concrete bricks”, “firth concrete kapiti”, “firth concrete pavers”, “firth concrete price list”, “firth concrete prices”, “firth concrete products”, “firth nz”, “firth permeable concrete”, “firth ready mix”, “firth ready mix concrete” and “firth ready-mix”, summed into one figure. - [Bridgeman Concrete profile](/demand/nz/brands/bridgeman-concrete) - [Firth profile](/demand/nz/brands/firth) - [All ready-mix concrete suppliers in New Zealand](/demand/nz/categories/nz-ready-mix-concrete-suppliers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bridgeman Concrete or Firth? In August 2026, Firth had more branded searches than Bridgeman Concrete among ready-mix concrete suppliers in New Zealand. Firth was estimated to have 3.6K branded searches compared to Bridgeman Concrete’s 640, and held a 46.4% Share of Search versus Bridgeman Concrete’s 8.2%. ## Cite this page Brandwave. "Bridgeman Concrete vs Firth: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bridgeman-concrete-vs-firth This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bridgeman-concrete-vs-firth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.