--- title: "Brex vs Wise: Which is searched more in New Zealand?" description: "Is Brex or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate card platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brex-vs-wise" publisher: "Brandwave" --- # Brex vs Wise: Which is searched more in New Zealand? Is Brex or Wise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate card platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brex and Wise - **Competitive set**: Corporate card platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Brex Share of Search**: 3.3% - **Wise Share of Search**: 5.2% ## Is Brex or Wise more popular in search? - In September 2026, Wise had more branded searches than Brex among corporate card platforms in New Zealand. Wise had about 140 branded searches, while Brex had 90. Wise made up 5.2% of all corporate card platform searches we track, and Brex accounted for 3.3%. - The lead changed hands once in the 12 months ending September 2026: Wise took it in May 2026. - Across the 12 months ending September 2026, Brex’s share of searches among corporate card platforms in New Zealand moved from 5.1% to 3.3%, and its estimated monthly branded searches moved from 110 to 90. - Across the 12 months ending September 2026, Wise’s share of searches among corporate card platforms in New Zealand moved from 2.3% to 5.2%, and its estimated monthly branded searches moved from 50 to 140. ## Top corporate card platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wise was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Brex did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airwallex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Wise | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pleo | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Weel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Spendesk | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Brex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ramp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about corporate card platforms - Asked ChatGPT "Which corporate card platform should I use in New Zealand?": 1. Airwallex, 2. Wise, 3. Pleo, 4. Spendesk, 5. Weel - Asked ChatGPT "What are the best corporate card platforms in New Zealand?": 1. Airwallex, 2. Wise, 3. Pleo - Asked ChatGPT "What's the best corporate card platform in New Zealand for business expense control?": 1. Airwallex, 2. Weel, 3. Wise - Searched Google, AI Overview "business card management software": named none of the brands we track - Searched Google, AI Overview "virtual corporate cards": 1. Airwallex Not named in any answer: Brex and Ramp. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand corporate card platforms in September 2026? - In September 2026, Brex lost share of searches among corporate card platforms in New Zealand, from 4.1% to 3.3%. - Estimated monthly branded searches for Wise in New Zealand rose 180% over 12 measured months, from 50 to 140 in September 2026. ## Month by month | Month | Brex estimated searches | Brex Share of Search | Brex rank | Wise estimated searches | Wise Share of Search | Wise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 5.1% | 2 | 50 | 2.3% | 3 | | Nov 2025 | 140 | 6.3% | 2 | 90 | 4.1% | 3 | | Dec 2025 | 90 | 2.9% | 2 | 90 | 2.9% | 3 | | Jan 2026 | 170 | 7.5% | 2 | 110 | 4.9% | 3 | | Feb 2026 | 140 | 6.3% | 2 | 110 | 4.9% | 3 | | Mar 2026 | 140 | 4.3% | 2 | 140 | 4.3% | 3 | | Apr 2026 | 110 | 4.1% | 2 | 110 | 4.1% | 3 | | May 2026 | 140 | 5% | 3 | 170 | 6.1% | 2 | | Jun 2026 | 110 | 3.4% | 3 | 170 | 5.2% | 2 | | Jul 2026 | 90 | 3.3% | 3 | 170 | 6.2% | 2 | | Aug 2026 | 110 | 4.1% | 3 | 140 | 5.2% | 2 | | Sep 2026 | 90 | 3.3% | 3 | 140 | 5.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Brex’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brex**: Measured on the search term “brex”. - **Wise**: Measured on the search term “wise business”. - [Brex profile](/demand/nz/brands/brex) - [Wise profile](/demand/nz/brands/wise) - [All corporate card platforms in New Zealand](/demand/nz/categories/nz-corporate-card-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brex or Wise more popular in search? In September 2026, Wise had more branded searches than Brex among corporate card platforms in New Zealand. Wise had about 140 branded searches, while Brex had 90. Wise made up 5.2% of all corporate card platform searches we track, and Brex accounted for 3.3%. ## Cite this page Brandwave. "Brex vs Wise: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/brex-vs-wise This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brex-vs-wise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.