--- title: "Breville vs Vicks: Which is searched more in New Zealand?" description: "Is Breville or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Humidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/breville-vs-vicks" publisher: "Brandwave" --- # Breville vs Vicks: Which is searched more in New Zealand? Is Breville or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Humidifier brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and Vicks - **Competitive set**: Humidifier brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Breville Share of Search**: 1.5% - **Vicks Share of Search**: 87% ## Is Breville or Vicks more popular in search? - In September 2026, Vicks had more branded searches than Breville among humidifier brands in New Zealand. Vicks had about 2,890 branded searches, while Breville had 50. Vicks made up 87% of all humidifier brand searches we track, and Breville accounted for 1.5%. - Vicks was ahead of Breville in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among humidifier brands in New Zealand moved from 0.86% to 1.5%, and its estimated monthly branded searches moved from 20 to 50. - Across the 12 months ending September 2026, Vicks’ share of searches among humidifier brands in New Zealand moved from 84.1% to 87%, and its estimated monthly branded searches moved from 2K to 2.9K. ## Top humidifier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vicks was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Breville was listed before Vicks in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Breville | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Xiaomi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Levoit | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Dreo | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Vicks | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Beurer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boneco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about humidifier brands - Asked ChatGPT "Which humidifier brand should I buy in New Zealand?": 1. Breville, 2. Philips, 3. Dreo - Asked ChatGPT "What are the best humidifier brands in New Zealand?": 1. Levoit, 2. Philips, 3. Xiaomi, 4. Dreo - Asked ChatGPT "What's the best humidifier brand in New Zealand for dry rooms?": 1. Philips, 2. Xiaomi, 3. Breville - Searched Google, AI Overview "humidifier for bedroom": 1. Breville - Searched Google, AI Overview "cool mist humidifier": 1. Vicks Not named in any answer: Beurer and Boneco. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand humidifier brands in September 2026? - In September 2026, Levoit overtook Breville to rank 3rd among humidifier brands in New Zealand, with 2.1% of the searches. - In September 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 90.8% to 87%. - Estimated monthly branded searches for Breville in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | Vicks estimated searches | Vicks Share of Search | Vicks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.86% | 6 | 2K | 84.1% | 1 | | Nov 2025 | 40 | 1.9% | 4 | 1.6K | 78.8% | 1 | | Dec 2025 | 40 | 1.9% | 4 | 1.6K | 76.6% | 1 | | Jan 2026 | 40 | 2.2% | 4 | 1.4K | 77.8% | 1 | | Feb 2026 | 40 | 1.8% | 4 | 1.8K | 81.7% | 1 | | Mar 2026 | 20 | 0.79% | 5 | 2.1K | 83.9% | 1 | | Apr 2026 | 40 | 1.7% | 4 | 2K | 82.5% | 1 | | May 2026 | 50 | 1.4% | 4 | 3K | 87.1% | 1 | | Jun 2026 | 70 | 2% | 4 | 3.1K | 87.5% | 1 | | Jul 2026 | 70 | 1.6% | 4 | 3.9K | 87.6% | 1 | | Aug 2026 | 90 | 1.5% | 3 | 5.4K | 90.8% | 1 | | Sep 2026 | 50 | 1.5% | 4 | 2.9K | 87% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search term “breville humidifier”. - **Vicks**: Measured on the search terms “vicks inhaler”, “vicks vaporub” and “vicks vaporub newborn”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [Vicks profile](/demand/nz/brands/vicks) - [All humidifier brands in New Zealand](/demand/nz/categories/nz-humidifier-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or Vicks more popular in search? In September 2026, Vicks had more branded searches than Breville among humidifier brands in New Zealand. Vicks had about 2,890 branded searches, while Breville had 50. Vicks made up 87% of all humidifier brand searches we track, and Breville accounted for 1.5%. ## Cite this page Brandwave. "Breville vs Vicks: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/breville-vs-vicks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/breville-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.