--- title: "Breville vs Philips: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Breville or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/breville-vs-philips" publisher: "Brandwave" --- # Breville vs Philips: Which is more popular by branded search in New Zealand? Which is more popular in search, Breville or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and Philips - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Breville Share of Search**: 21.2% - **Philips Share of Search**: 14.1% ## Which is more popular in search, Breville or Philips? - In August 2026, Breville had more branded searches than Philips among small kitchen appliance brands in New Zealand. Breville was estimated to have 29.1K branded searches compared to Philips’ 19.3K, and held a 21.2% Share of Search versus Philips’ 14.1%. - Breville was ahead of Philips in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 20% to 21.2%, and its estimated monthly branded searches moved from 25.4K to 29.1K. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand moved from 11.6% to 14.1%, and its estimated monthly branded searches moved from 14.7K to 19.3K. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%. - In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%. - In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.4K | 20% | 2 | 14.7K | 11.6% | 4 | | Nov 2025 | 31.3K | 19.8% | 2 | 18.7K | 11.8% | 5 | | Dec 2025 | 31.1K | 19.5% | 2 | 19.3K | 12.1% | 4 | | Jan 2026 | 26.4K | 21.3% | 2 | 15.7K | 12.6% | 4 | | Feb 2026 | 21K | 21.8% | 1 | 13.1K | 13.6% | 3 | | Mar 2026 | 22.7K | 22% | 1 | 13.2K | 12.8% | 4 | | Apr 2026 | 27.4K | 22.6% | 1 | 17.3K | 14.3% | 3 | | May 2026 | 29.8K | 22.1% | 1 | 18.9K | 14% | 4 | | Jun 2026 | 29.8K | 21.6% | 1 | 18.4K | 13.4% | 4 | | Jul 2026 | 34K | 23.5% | 1 | 18.4K | 12.7% | 4 | | Aug 2026 | 29.1K | 21.2% | 2 | 19.3K | 14.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville air fryer chef”, “breville air fryer oven”, “breville all in one air fryer”, “breville barista express”, “breville barista express espresso machine”, “breville barista express impress”, “breville barista pro”, “breville barista touch”, “breville blender”, “breville bread maker”, “breville coffee machine”, “breville com”, “breville descaler”, “breville double boiler”, “breville espresso machine”, “breville espresso machine descaler”, “breville juicer”, “breville kettle”, “breville milk frother”, “breville mixer”, “breville mixer stand”, “breville near me”, “breville nz”, “breville online”, “breville oracle”, “breville pods”, “breville stand mixer nz”, “breville the air fryer chef” and “breville toaster”, summed into one figure. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [Philips profile](/demand/nz/brands/philips) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Breville or Philips? In August 2026, Breville had more branded searches than Philips among small kitchen appliance brands in New Zealand. Breville was estimated to have 29.1K branded searches compared to Philips’ 19.3K, and held a 21.2% Share of Search versus Philips’ 14.1%. ## Cite this page Brandwave. "Breville vs Philips: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/breville-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/breville-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.