--- title: "Breville vs NutriBullet: Which is searched more in New Zealand?" description: "Is Breville or NutriBullet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/breville-vs-nutribullet" publisher: "Brandwave" --- # Breville vs NutriBullet: Which is searched more in New Zealand? Is Breville or NutriBullet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and NutriBullet - **Competitive set**: Blender brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Breville Share of Search**: 38% - **NutriBullet Share of Search**: 35.2% ## Is Breville or NutriBullet more popular in search? - In September 2026, Breville had more branded searches than NutriBullet among blender brands in New Zealand. Breville had about 12,600 branded searches, while NutriBullet had 11,700. Breville made up 38% of all blender brand searches we track, and NutriBullet accounted for 35.2%. - The lead changed hands once in the 12 months ending September 2026: Breville took it in March 2026. - Across the 12 months ending September 2026, Breville’s share of searches among blender brands in New Zealand moved from 34.9% to 38%, and its estimated monthly branded searches moved from 11.1K to 12.6K. - Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in New Zealand moved from 37.8% to 35.2%, and its estimated monthly branded searches moved from 12.1K to 11.7K. ## Top blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NutriBullet appeared in all five answers. Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was listed before NutriBullet in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitamix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | NutriBullet | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ninja | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenAid | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Blendtec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about blender brands - Asked ChatGPT "Which blender brand should I buy in New Zealand?": 1. Breville, 2. Vitamix, 3. NutriBullet, 4. Ninja - Asked ChatGPT "What are the best blender brands in New Zealand?": 1. Vitamix, 2. Breville, 3. NutriBullet, 4. Ninja, 5. KitchenAid - Asked ChatGPT "What's the best blender brand in New Zealand for smoothies and soups?": 1. Vitamix, 2. Breville, 3. NutriBullet - Searched Google, AI Overview "blender for smoothies": 1. NutriBullet, 2. Ninja - Searched Google, AI Overview "high power blender": 1. Vitamix, 2. NutriBullet Not named in any answer: Blendtec. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand blender brands in September 2026? - In September 2026, NutriBullet gained share of searches among blender brands in New Zealand, from 31.7% to 35.2%. - In September 2026, Breville lost share of searches among blender brands in New Zealand, from 41.4% to 38%. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | NutriBullet estimated searches | NutriBullet Share of Search | NutriBullet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.1K | 34.9% | 2 | 12.1K | 37.8% | 1 | | Nov 2025 | 13.7K | 32.4% | 2 | 14.4K | 33.9% | 1 | | Dec 2025 | 13.6K | 32.1% | 2 | 14.5K | 34.1% | 1 | | Jan 2026 | 11.3K | 34% | 2 | 11.8K | 35.3% | 1 | | Feb 2026 | 8.7K | 32.9% | 2 | 9.6K | 36.3% | 1 | | Mar 2026 | 10K | 38.2% | 1 | 8.1K | 30.9% | 2 | | Apr 2026 | 12.3K | 40.3% | 1 | 9.6K | 31.5% | 2 | | May 2026 | 12.6K | 40.6% | 1 | 9.8K | 31.5% | 2 | | Jun 2026 | 11.8K | 41.5% | 1 | 8.3K | 29.1% | 2 | | Jul 2026 | 13.3K | 41.8% | 1 | 10K | 31.2% | 2 | | Aug 2026 | 13.1K | 41.4% | 1 | 10K | 31.7% | 2 | | Sep 2026 | 12.6K | 38% | 1 | 11.7K | 35.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler”, “breville juicer” and “breville oracle”, summed into one figure. - **NutriBullet**: Measured on the search terms “air fryer nutribullet”, “nutribullet”, “nutribullet 1200”, “nutribullet 900”, “nutribullet everygrain cooker”, “nutribullet juicer”, “nutribullet nutribullet”, “nutribullet slowjuicer” and “nutribullet smoothie”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [NutriBullet profile](/demand/nz/brands/nutribullet) - [All blender brands in New Zealand](/demand/nz/categories/nz-blender-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or NutriBullet more popular in search? In September 2026, Breville had more branded searches than NutriBullet among blender brands in New Zealand. Breville had about 12,600 branded searches, while NutriBullet had 11,700. Breville made up 38% of all blender brand searches we track, and NutriBullet accounted for 35.2%. ## Cite this page Brandwave. "Breville vs NutriBullet: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/breville-vs-nutribullet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/breville-vs-nutribullet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.