--- title: "Breville vs Ninja: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Breville or Ninja? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/breville-vs-ninja-kitchen" publisher: "Brandwave" --- # Breville vs Ninja: Which is more popular by branded search in New Zealand? Which is more popular in search, Breville or Ninja? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and Ninja - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Breville Share of Search**: 21.2% - **Ninja Share of Search**: 22.4% ## Which is more popular in search, Breville or Ninja? - In August 2026, Ninja had more branded searches than Breville among small kitchen appliance brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to Breville’s 29.1K, and held a 22.4% Share of Search versus Breville’s 21.2%. - The lead changed hands 2 times in the 11 months ending August 2026: Breville took it in February 2026, Ninja took it in August 2026. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 20% to 21.2%, and its estimated monthly branded searches moved from 25.4K to 29.1K. - Across the 11 months ending August 2026, Ninja’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 22.3% to 22.4%, and its estimated monthly branded searches moved from 28.3K to 30.7K. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%. - In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | Ninja estimated searches | Ninja Share of Search | Ninja rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.4K | 20% | 2 | 28.3K | 22.3% | 1 | | Nov 2025 | 31.3K | 19.8% | 2 | 39.3K | 24.9% | 1 | | Dec 2025 | 31.1K | 19.5% | 2 | 38.1K | 23.9% | 1 | | Jan 2026 | 26.4K | 21.3% | 2 | 27.9K | 22.5% | 1 | | Feb 2026 | 21K | 21.8% | 1 | 19.3K | 20.1% | 2 | | Mar 2026 | 22.7K | 22% | 1 | 19.6K | 19% | 2 | | Apr 2026 | 27.4K | 22.6% | 1 | 24.2K | 20% | 2 | | May 2026 | 29.8K | 22.1% | 1 | 27.1K | 20.1% | 2 | | Jun 2026 | 29.8K | 21.6% | 1 | 27.3K | 19.8% | 2 | | Jul 2026 | 34K | 23.5% | 1 | 31.2K | 21.6% | 2 | | Aug 2026 | 29.1K | 21.2% | 2 | 30.7K | 22.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville air fryer chef”, “breville air fryer oven”, “breville all in one air fryer”, “breville barista express”, “breville barista express espresso machine”, “breville barista express impress”, “breville barista pro”, “breville barista touch”, “breville blender”, “breville bread maker”, “breville coffee machine”, “breville com”, “breville descaler”, “breville double boiler”, “breville espresso machine”, “breville espresso machine descaler”, “breville juicer”, “breville kettle”, “breville milk frother”, “breville mixer”, “breville mixer stand”, “breville near me”, “breville nz”, “breville online”, “breville oracle”, “breville pods”, “breville stand mixer nz”, “breville the air fryer chef” and “breville toaster”, summed into one figure. - **Ninja**: Measured on the search terms “air fryer ninja”, “airfryer ninja”, “ninja af101 4 quart air fryer”, “ninja af101 air fryer”, “ninja air fryer”, “ninja air fryer dual”, “ninja air fryer pro”, “ninja blast”, “ninja blender”, “ninja creami”, “ninja double air fryer”, “ninja dual air fryer”, “ninja dual zone air fryer”, “ninja foodi”, “ninja foodi air fryer”, “ninja foodi dual zone”, “ninja foodi dualzone air fryer”, “ninja foodi multi cooker”, “ninja foodi smartlid multi cooker”, “ninja kettle”, “ninja mixer”, “ninja pro air fryer”, “ninja toaster”, “ninja xl air fryer” and “ninja xxl airfryer”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [Ninja profile](/demand/nz/brands/ninja-kitchen) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Breville or Ninja? In August 2026, Ninja had more branded searches than Breville among small kitchen appliance brands in New Zealand. Ninja was estimated to have 30.7K branded searches compared to Breville’s 29.1K, and held a 22.4% Share of Search versus Breville’s 21.2%. ## Cite this page Brandwave. "Breville vs Ninja: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/breville-vs-ninja-kitchen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/breville-vs-ninja-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.