--- title: "Breville vs KitchenAid: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Breville or KitchenAid? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/breville-vs-kitchenaid" publisher: "Brandwave" --- # Breville vs KitchenAid: Which is more popular by branded search in New Zealand? Which is more popular in search, Breville or KitchenAid? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and KitchenAid - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Breville Share of Search**: 21.2% - **KitchenAid Share of Search**: 9.8% ## Which is more popular in search, Breville or KitchenAid? - In August 2026, Breville had more branded searches than KitchenAid among small kitchen appliance brands in New Zealand. Breville was estimated to have 29.1K branded searches compared to KitchenAid’s 13.5K, and held a 21.2% Share of Search versus KitchenAid’s 9.8%. - Breville was ahead of KitchenAid in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 20% to 21.2%, and its estimated monthly branded searches moved from 25.4K to 29.1K. - Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 10.2% to 9.8%, and its estimated monthly branded searches moved from 13K to 13.5K. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%. - In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%. - KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 25.4K | 20% | 2 | 13K | 10.2% | 5 | | Nov 2025 | 31.3K | 19.8% | 2 | 20.6K | 13% | 3 | | Dec 2025 | 31.1K | 19.5% | 2 | 20.9K | 13.1% | 3 | | Jan 2026 | 26.4K | 21.3% | 2 | 14K | 11.3% | 5 | | Feb 2026 | 21K | 21.8% | 1 | 11.4K | 11.9% | 5 | | Mar 2026 | 22.7K | 22% | 1 | 11.9K | 11.6% | 5 | | Apr 2026 | 27.4K | 22.6% | 1 | 13.4K | 11.1% | 5 | | May 2026 | 29.8K | 22.1% | 1 | 15.8K | 11.7% | 5 | | Jun 2026 | 29.8K | 21.6% | 1 | 14.7K | 10.6% | 5 | | Jul 2026 | 34K | 23.5% | 1 | 14.9K | 10.3% | 5 | | Aug 2026 | 29.1K | 21.2% | 2 | 13.5K | 9.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville air fryer chef”, “breville air fryer oven”, “breville all in one air fryer”, “breville barista express”, “breville barista express espresso machine”, “breville barista express impress”, “breville barista pro”, “breville barista touch”, “breville blender”, “breville bread maker”, “breville coffee machine”, “breville com”, “breville descaler”, “breville double boiler”, “breville espresso machine”, “breville espresso machine descaler”, “breville juicer”, “breville kettle”, “breville milk frother”, “breville mixer”, “breville mixer stand”, “breville near me”, “breville nz”, “breville online”, “breville oracle”, “breville pods”, “breville stand mixer nz”, “breville the air fryer chef” and “breville toaster”, summed into one figure. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid air fryer”, “kitchenaid artisan”, “kitchenaid artisan 5 quart mixer”, “kitchenaid artisan mixer”, “kitchenaid artisan stand mixer”, “kitchenaid attachments”, “kitchenaid blender”, “kitchenaid bowls”, “kitchenaid briscoes”, “kitchenaid co nz”, “kitchenaid food mixer”, “kitchenaid foodprosessor”, “kitchenaid hand mixer”, “kitchenaid ice cream attachment”, “kitchenaid ice cream maker”, “kitchenaid kettle”, “kitchenaid mincer”, “kitchenaid mixer”, “kitchenaid mixer attachments”, “kitchenaid near me”, “kitchenaid nz”, “kitchenaid online”, “kitchenaid pasta attachment”, “kitchenaid sausage grinder”, “kitchenaid stand mixer” and “kitchenaid toaster”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Breville or KitchenAid? In August 2026, Breville had more branded searches than KitchenAid among small kitchen appliance brands in New Zealand. Breville was estimated to have 29.1K branded searches compared to KitchenAid’s 13.5K, and held a 21.2% Share of Search versus KitchenAid’s 9.8%. ## Cite this page Brandwave. "Breville vs KitchenAid: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/breville-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/breville-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.