---
title: "Brenda Nom vs Mortgage Field: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Brenda Nom or Mortgage Field? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/brenda-nom-vs-mortgage-field"
publisher: "Brandwave"
---

# Brenda Nom vs Mortgage Field: Which is more popular by branded search in New Zealand?

Which is more popular in search, Brenda Nom or Mortgage Field? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brenda Nom and Mortgage Field
- **Competitive set**: Invercargill mortgage advisers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Brenda Nom Share of Search**: 29.7%
- **Mortgage Field Share of Search**: 13.5%

## Which is more popular in search, Brenda Nom or Mortgage Field?

- In August 2026, Brenda Nom had more branded searches than Mortgage Field among invercargill mortgage advisers in New Zealand. Brenda Nom was estimated to have 110 branded searches compared to Mortgage Field’s 50, and held a 29.7% Share of Search versus Mortgage Field’s 13.5%.
- Brenda Nom was ahead of Mortgage Field in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brenda Nom’s estimated Share of Search among invercargill mortgage advisers in New Zealand moved from 37.8% to 29.7%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 11 months ending August 2026, Mortgage Field’s estimated Share of Search among invercargill mortgage advisers in New Zealand moved from 8.1% to 13.5%, and its estimated monthly branded searches moved from 30 to 50.

## How did search popularity change for New Zealand invercargill mortgage advisers in August 2026?

- In August 2026, Mortgage Field gained estimated Share of Search among invercargill mortgage advisers in New Zealand, from 6.5% to 13.5%.
- In August 2026, Brenda Nom lost estimated Share of Search among invercargill mortgage advisers in New Zealand, from 35.5% to 29.7%.

## Month by month

| Month | Brenda Nom estimated searches | Brenda Nom Share of Search | Brenda Nom rank | Mortgage Field estimated searches | Mortgage Field Share of Search | Mortgage Field rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 37.8% | 1 | 30 | 8.1% | 4 |
| Nov 2025 | 90 | 29% | 2 | 30 | 9.7% | 4 |
| Dec 2025 | 70 | 36.8% | 1 | 30 | 15.8% | 4 |
| Jan 2026 | 70 | 21.2% | 3 | 10 | 3% | 4 |
| Feb 2026 | 70 | 21.2% | 3 | 20 | 6.1% | 4 |
| Mar 2026 | 90 | 23.7% | 3 | 20 | 5.3% | 4 |
| Apr 2026 | 70 | 20% | 3 | 20 | 5.7% | 4 |
| May 2026 | 70 | 23.3% | 3 | 20 | 6.7% | 4 |
| Jun 2026 | 70 | 26.9% | 3 | 10 | 3.8% | 4 |
| Jul 2026 | 110 | 35.5% | 1 | 20 | 6.5% | 4 |
| Aug 2026 | 110 | 29.7% | 1 | 50 | 13.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brenda Nom’s and Mortgage Field’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brenda Nom**: Measured on the search term “brenda nom”.
- **Mortgage Field**: Measured on the search term “mortgage field”.

- [Brenda Nom profile](/demand/nz/brands/brenda-nom)
- [Mortgage Field profile](/demand/nz/brands/mortgage-field)
- [All invercargill mortgage advisers in New Zealand](/demand/nz/categories/nz-invercargill-mortgage-advisers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brenda Nom or Mortgage Field?

In August 2026, Brenda Nom had more branded searches than Mortgage Field among invercargill mortgage advisers in New Zealand. Brenda Nom was estimated to have 110 branded searches compared to Mortgage Field’s 50, and held a 29.7% Share of Search versus Mortgage Field’s 13.5%.

## Cite this page

Brandwave. "Brenda Nom vs Mortgage Field: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brenda-nom-vs-mortgage-field

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brenda-nom-vs-mortgage-field. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.