---
title: "Bremworth vs Godfrey Hirst: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bremworth or Godfrey Hirst? Compare estimated monthly branded-search demand and Share of Search inside the Carpet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bremworth-vs-godfrey-hirst"
publisher: "Brandwave"
---

# Bremworth vs Godfrey Hirst: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bremworth or Godfrey Hirst? Compare estimated monthly branded-search demand and Share of Search inside the Carpet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bremworth and Godfrey Hirst
- **Competitive set**: Carpet brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bremworth Share of Search**: 43.8%
- **Godfrey Hirst Share of Search**: 30.8%

## Which is more popular in search, Bremworth or Godfrey Hirst?

- In August 2026, Bremworth had more branded searches than Godfrey Hirst among carpet brands in New Zealand. Bremworth was estimated to have 3.4K branded searches compared to Godfrey Hirst’s 2.4K, and held a 43.8% Share of Search versus Godfrey Hirst’s 30.8%.
- Bremworth was ahead of Godfrey Hirst in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bremworth’s estimated Share of Search among carpet brands in New Zealand moved from 47.7% to 43.8%, and its estimated monthly branded searches moved from 4.1K to 3.4K.
- Across the 11 months ending August 2026, Godfrey Hirst’s estimated Share of Search among carpet brands in New Zealand moved from 28.6% to 30.8%, and its estimated monthly branded searches moved from 2.5K to 2.4K.

## How did search popularity change for New Zealand carpet brands in August 2026?

- In August 2026, Godfrey Hirst gained estimated Share of Search among carpet brands in New Zealand, from 26.4% to 30.8%.
- In August 2026, Bremworth lost estimated Share of Search among carpet brands in New Zealand, from 51.3% to 43.8%.

## Month by month

| Month | Bremworth estimated searches | Bremworth Share of Search | Bremworth rank | Godfrey Hirst estimated searches | Godfrey Hirst Share of Search | Godfrey Hirst rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1K | 47.7% | 1 | 2.5K | 28.6% | 2 |
| Nov 2025 | 2.6K | 42.3% | 1 | 1.8K | 28.4% | 2 |
| Dec 2025 | 1.9K | 44.4% | 1 | 1.2K | 27.3% | 2 |
| Jan 2026 | 2.4K | 43.7% | 1 | 1.6K | 29% | 2 |
| Feb 2026 | 2.9K | 45.5% | 1 | 1.8K | 27.6% | 2 |
| Mar 2026 | 3.3K | 43.5% | 1 | 2.2K | 29% | 2 |
| Apr 2026 | 2.7K | 43.6% | 1 | 1.7K | 27.2% | 2 |
| May 2026 | 2.8K | 40.3% | 1 | 2.3K | 32.8% | 2 |
| Jun 2026 | 3.2K | 43.6% | 1 | 2.3K | 31.1% | 2 |
| Jul 2026 | 3.7K | 51.3% | 1 | 1.9K | 26.4% | 2 |
| Aug 2026 | 3.4K | 43.8% | 1 | 2.4K | 30.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bremworth’s and Godfrey Hirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bremworth**: Measured on the search terms “bremworth”, “bremworth b2b”, “bremworth carpet”, “bremworth carpet cleaner”, “bremworth co nz”, “bremworth near me”, “bremworth new zealand”, “bremworth news”, “bremworth nz”, “bremworth rugs”, “bremworth wool carpet”, “cav bremworth”, “cavalier bremworth carpet”, “cavalier bremworth carpet cleaner” and “cavalier bremworth carpet stain remover”, summed into one figure.
- **Godfrey Hirst**: Measured on the search terms “b2b godfrey hirst”, “godfrey hirst”, “godfrey hirst carpet”, “godfrey hirst carpet tiles”, “godfrey hirst flooring”, “godfrey hirst near me”, “godfrey hirst nz”, “godfrey hirst wool carpet”, “godfreyhirst”, “godfreyhirst carpet”, “godfreyhirst com” and “godfreyhirst nz”, summed into one figure.

- [Bremworth profile](/demand/nz/brands/bremworth)
- [Godfrey Hirst profile](/demand/nz/brands/godfrey-hirst)
- [All carpet brands in New Zealand](/demand/nz/categories/nz-carpet-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bremworth or Godfrey Hirst?

In August 2026, Bremworth had more branded searches than Godfrey Hirst among carpet brands in New Zealand. Bremworth was estimated to have 3.4K branded searches compared to Godfrey Hirst’s 2.4K, and held a 43.8% Share of Search versus Godfrey Hirst’s 30.8%.

## Cite this page

Brandwave. "Bremworth vs Godfrey Hirst: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bremworth-vs-godfrey-hirst

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bremworth-vs-godfrey-hirst. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
