---
title: "Brave vs Safari: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Brave or Safari? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/brave-vs-safari"
publisher: "Brandwave"
---

# Brave vs Safari: Which is more popular by branded search in New Zealand?

Which is more popular in search, Brave or Safari? Compare estimated monthly branded-search demand and Share of Search inside the Web browsers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brave and Safari
- **Competitive set**: Web browsers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Brave Share of Search**: 5.4%
- **Safari Share of Search**: 2.1%

## Which is more popular in search, Brave or Safari?

- In August 2026, Brave had more branded searches than Safari among web browsers in New Zealand. Brave was estimated to have 7K branded searches compared to Safari’s 2.7K, and held a 5.4% Share of Search versus Safari’s 2.1%.
- Brave was ahead of Safari in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brave’s estimated Share of Search among web browsers in New Zealand moved from 4.6% to 5.4%, and its estimated monthly branded searches moved from 5.2K to 7K.
- Across the 11 months ending August 2026, Safari’s estimated Share of Search among web browsers in New Zealand moved from 2.4% to 2.1%, and its estimated monthly branded searches held steady at 2.7K.

## How did search popularity change for New Zealand web browsers in August 2026?

- In August 2026, Brave lost estimated Share of Search among web browsers in New Zealand, from 6.3% to 5.4%.

## Month by month

| Month | Brave estimated searches | Brave Share of Search | Brave rank | Safari estimated searches | Safari Share of Search | Safari rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.2K | 4.6% | 3 | 2.7K | 2.4% | 6 |
| Nov 2025 | 4.5K | 4.2% | 3 | 1.8K | 1.7% | 6 |
| Dec 2025 | 5.3K | 5.7% | 3 | 2.4K | 2.6% | 6 |
| Jan 2026 | 5.5K | 5.6% | 3 | 3.4K | 3.4% | 4 |
| Feb 2026 | 6.5K | 5.2% | 3 | 3.2K | 2.6% | 6 |
| Mar 2026 | 6.6K | 4.8% | 3 | 3.4K | 2.5% | 6 |
| Apr 2026 | 6.5K | 5.9% | 3 | 2.4K | 2.2% | 6 |
| May 2026 | 8K | 6.2% | 3 | 2.8K | 2.1% | 6 |
| Jun 2026 | 6.9K | 5.3% | 3 | 2.7K | 2.1% | 6 |
| Jul 2026 | 7.3K | 6.3% | 3 | 2.7K | 2.4% | 6 |
| Aug 2026 | 7K | 5.4% | 3 | 2.7K | 2.1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Brave’s and Safari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brave**: Measured on the search terms “brave browser”, “brave browser android”, “brave browser download”, “brave browser download for windows”, “brave browser ios”, “brave browser linux”, “brave browser mac”, “brave download”, “brave privacy browser” and “brave web browser”, summed into one figure.
- **Safari**: Measured on the search terms “clear browser cookies safari”, “download safari for windows”, “open safari browser”, “private browser safari”, “safari browser”, “safari browser for mac”, “safari browser for windows”, “safari browser updates” and “safari download”, summed into one figure.

- [Brave profile](/demand/nz/brands/brave)
- [Safari profile](/demand/nz/brands/safari)
- [All web browsers in New Zealand](/demand/nz/categories/nz-web-browsers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brave or Safari?

In August 2026, Brave had more branded searches than Safari among web browsers in New Zealand. Brave was estimated to have 7K branded searches compared to Safari’s 2.7K, and held a 5.4% Share of Search versus Safari’s 2.1%.

## Cite this page

Brandwave. "Brave vs Safari: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/brave-vs-safari

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brave-vs-safari. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.