--- title: "Brave Search vs Startpage: Which is more popular in New Zealand?" description: "Is Brave Search or Startpage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/brave-search-vs-startpage" publisher: "Brandwave" --- # Brave Search vs Startpage: Which is more popular in New Zealand? Is Brave Search or Startpage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Search engines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brave Search and Startpage - **Competitive set**: Search engines - **Market**: New Zealand - **Month measured**: Oct 2026 - **Brave Search Share of Search**: 0.06% - **Startpage Share of Search**: 0.2% ## Is Brave Search or Startpage more popular in search? - In October 2026, Startpage had more branded searches than Brave Search among search engines in New Zealand. Startpage had about 5,400 branded searches, while Brave Search had 1,600. Startpage made up 0.2% of all search engine searches we track, and Brave Search accounted for 0.06%. - Startpage was ahead of Brave Search in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Brave Search’s share of searches among search engines in New Zealand moved from 0.04% to 0.06%, and its estimated monthly branded searches moved from 1K to 1.6K. - Across the 12 months ending October 2026, Startpage’s share of searches among search engines in New Zealand moved from 0.15% to 0.2%, and its estimated monthly branded searches moved from 3.6K to 5.4K. ## Top search engines in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brave Search was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Startpage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Brave Search was listed before Startpage in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DuckDuckGo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Brave Search | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Startpage | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ecosia | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Yahoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about search engines - Asked ChatGPT "Which search engine should I use in New Zealand?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Ecosia - Asked ChatGPT "What are the best search engines in New Zealand?": 1. Google, 2. Bing, 3. DuckDuckGo, 4. Brave Search, 5. Ecosia, 6. Startpage - Asked ChatGPT "What's the best search engine in New Zealand for finding information?": 1. Google, 2. Bing, 3. DuckDuckGo - Searched Google, AI Overview "search engines": 1. Google, 2. DuckDuckGo, 3. Bing, 4. Ecosia - Searched Google, AI Overview "private search engine": 1. Brave Search, 2. Startpage, 3. DuckDuckGo, 4. Google, 5. Bing Not named in any answer: Yahoo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand search engines in October 2026? - Estimated monthly branded searches for Brave Search in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026. - Estimated monthly branded searches for Startpage in New Zealand rose 50% over 12 measured months, from 3.6K to 5.4K in October 2026. ## How has branded search for Brave Search and Startpage changed in New Zealand over the last 12 months? | Month | Brave Search estimated searches | Brave Search Share of Search | Brave Search rank | Startpage estimated searches | Startpage Share of Search | Startpage rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 0.04% | 7 | 3.6K | 0.15% | 4 | | Dec 2025 | 1K | 0.06% | 7 | 2.9K | 0.18% | 4 | | Jan 2026 | 1.3K | 0.08% | 7 | 2.9K | 0.17% | 4 | | Feb 2026 | 1.3K | 0.05% | 7 | 3.6K | 0.14% | 4 | | Mar 2026 | 1.6K | 0.05% | 7 | 4.4K | 0.13% | 4 | | Apr 2026 | 1.3K | 0.06% | 7 | 3.6K | 0.16% | 4 | | May 2026 | 1.6K | 0.05% | 7 | 5.4K | 0.18% | 4 | | Jun 2026 | 1.3K | 0.04% | 7 | 5.4K | 0.18% | 4 | | Jul 2026 | 1.6K | 0.07% | 6 | 5.4K | 0.24% | 4 | | Aug 2026 | 1.6K | 0.05% | 6 | 6.6K | 0.21% | 4 | | Sep 2026 | 1.6K | 0.05% | 6 | 5.4K | 0.18% | 4 | | Oct 2026 | 1.6K | 0.06% | 6 | 5.4K | 0.2% | 4 | ## How are Brave Search’s and Startpage’s branded searches counted? Brandwave collects information about searches that people make online using Brave Search’s and Startpage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brave Search**: Measured on the search term “brave search”. - **Startpage**: Measured on the search term “startpage”. - [Brave Search profile](/demand/nz/brands/brave-search) - [Startpage profile](/demand/nz/brands/startpage) - [All search engines in New Zealand](/demand/nz/categories/nz-search-engines): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brave Search or Startpage more popular in search? In October 2026, Startpage had more branded searches than Brave Search among search engines in New Zealand. Startpage had about 5,400 branded searches, while Brave Search had 1,600. Startpage made up 0.2% of all search engine searches we track, and Brave Search accounted for 0.06%. ## Cite this page Brandwave. "Brave Search vs Startpage: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/brave-search-vs-startpage This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/brave-search-vs-startpage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.