--- title: "Braun vs Vicks: Which is searched more in New Zealand?" description: "Is Braun or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Thermometer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/braun-vs-vicks" publisher: "Brandwave" --- # Braun vs Vicks: Which is searched more in New Zealand? Is Braun or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Thermometer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braun and Vicks - **Competitive set**: Thermometer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Braun Share of Search**: 21.1% - **Vicks Share of Search**: 61.1% ## Is Braun or Vicks more popular in search? - In September 2026, Vicks had more branded searches than Braun among thermometer brands in New Zealand. Vicks had about 2,890 branded searches, while Braun had 1,000. Vicks made up 61.1% of all thermometer brand searches we track, and Braun accounted for 21.1%. - Vicks was ahead of Braun in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Braun’s share of searches among thermometer brands in New Zealand moved from 17.6% to 21.1%, and its estimated monthly branded searches moved from 590 to 1K. - Across the 12 months ending September 2026, Vicks’ share of searches among thermometer brands in New Zealand moved from 58.5% to 61.1%, and its estimated monthly branded searches moved from 2K to 2.9K. ## Top thermometer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vicks was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Braun was listed before Vicks in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Braun | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Omron | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Vicks | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Beurer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about thermometer brands - Asked ChatGPT "Which thermometer brand should I buy in New Zealand?": 1. Braun, 2. Omron - Asked ChatGPT "What are the best thermometer brands in New Zealand?": 1. Braun, 2. Omron, 3. Vicks - Asked ChatGPT "What's the best thermometer brand in New Zealand for a sick child?": 1. Braun, 2. Omron - Searched Google, AI Overview "best thermometer nz": 1. Braun, 2. Vicks, 3. Omron - Searched Google, AI Overview "digital thermometer nz": named none of the brands we track Not named in any answer: Beurer. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand thermometer brands in September 2026? - In September 2026, Braun gained share of searches among thermometer brands in New Zealand, from 19.9% to 21.1%. - In September 2026, Vicks lost share of searches among thermometer brands in New Zealand, from 67.4% to 61.1%. ## Month by month | Month | Braun estimated searches | Braun Share of Search | Braun rank | Vicks estimated searches | Vicks Share of Search | Vicks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 17.6% | 2 | 2K | 58.5% | 1 | | Nov 2025 | 720 | 23.4% | 2 | 1.6K | 53.2% | 1 | | Dec 2025 | 480 | 16.7% | 2 | 1.6K | 56.9% | 1 | | Jan 2026 | 390 | 14.9% | 3 | 1.4K | 53.4% | 1 | | Feb 2026 | 480 | 16.1% | 2 | 1.8K | 60.1% | 1 | | Mar 2026 | 590 | 16.6% | 2 | 2.1K | 60% | 1 | | Apr 2026 | 480 | 14.6% | 3 | 2K | 60.4% | 1 | | May 2026 | 590 | 13.2% | 2 | 3K | 68.2% | 1 | | Jun 2026 | 880 | 18.1% | 2 | 3.1K | 63.2% | 1 | | Jul 2026 | 1K | 17% | 2 | 3.9K | 65.9% | 1 | | Aug 2026 | 1.6K | 19.9% | 2 | 5.4K | 67.4% | 1 | | Sep 2026 | 1K | 21.1% | 2 | 2.9K | 61.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Braun’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braun**: Measured on the search term “braun thermometer”. - **Vicks**: Measured on the search terms “vicks inhaler”, “vicks vaporub” and “vicks vaporub newborn”, summed into one figure. - [Braun profile](/demand/nz/brands/braun) - [Vicks profile](/demand/nz/brands/vicks) - [All thermometer brands in New Zealand](/demand/nz/categories/nz-thermometer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Braun or Vicks more popular in search? In September 2026, Vicks had more branded searches than Braun among thermometer brands in New Zealand. Vicks had about 2,890 branded searches, while Braun had 1,000. Vicks made up 61.1% of all thermometer brand searches we track, and Braun accounted for 21.1%. ## Cite this page Brandwave. "Braun vs Vicks: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/braun-vs-vicks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/braun-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.