--- title: "Braun vs Schick: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Braun or Schick? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/braun-vs-schick" publisher: "Brandwave" --- # Braun vs Schick: Which is more popular by branded search in New Zealand? Which is more popular in search, Braun or Schick? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braun and Schick - **Competitive set**: Shaver and razor brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Braun Share of Search**: 10% - **Schick Share of Search**: 6.1% ## Which is more popular in search, Braun or Schick? - In August 2026, Braun had more branded searches than Schick among shaver and razor brands in New Zealand. Braun was estimated to have 3.4K branded searches compared to Schick’s 2.1K, and held a 10% Share of Search versus Schick’s 6.1%. - Braun was ahead of Schick in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Braun’s estimated Share of Search among shaver and razor brands in New Zealand moved from 9.1% to 10%, and its estimated monthly branded searches moved from 2.3K to 3.4K. - Across the 11 months ending August 2026, Schick’s estimated Share of Search among shaver and razor brands in New Zealand moved from 5.5% to 6.1%, and its estimated monthly branded searches moved from 1.4K to 2.1K. ## How did search popularity change for New Zealand shaver and razor brands in August 2026? - In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%. - In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%. - Schick’s estimated Share of Search among shaver and razor brands in New Zealand has gained ground for 3 months in a row, from 4.5% to 6.1% in August 2026. ## Month by month | Month | Braun estimated searches | Braun Share of Search | Braun rank | Schick estimated searches | Schick Share of Search | Schick rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 9.1% | 4 | 1.4K | 5.5% | 5 | | Nov 2025 | 3K | 10.1% | 3 | 1.4K | 4.7% | 5 | | Dec 2025 | 3.4K | 10.8% | 3 | 1.6K | 5% | 5 | | Jan 2026 | 2.7K | 10% | 3 | 1.7K | 6.2% | 5 | | Feb 2026 | 2.5K | 10.5% | 4 | 1.4K | 6% | 5 | | Mar 2026 | 2.6K | 10.5% | 4 | 1.6K | 6.5% | 5 | | Apr 2026 | 2.7K | 9.5% | 4 | 1.4K | 5% | 5 | | May 2026 | 2.5K | 8.4% | 4 | 1.4K | 4.5% | 5 | | Jun 2026 | 3K | 9.9% | 3 | 1.5K | 4.9% | 5 | | Jul 2026 | 3.5K | 11% | 3 | 1.9K | 5.9% | 5 | | Aug 2026 | 3.4K | 10% | 4 | 2.1K | 6.1% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Braun’s and Schick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braun**: Measured on the search terms “beard trimmer braun”, “braun foil razor”, “braun razor”, “braun series”, “braun series 3”, “braun series 5”, “braun series 7”, “braun series 9”, “braun series 9 pro electric shaver”, “braun series 9pro”, “braun series seven”, “braun shaver” and “braun trimmer”, summed into one figure. - **Schick**: Measured on the search terms “intuition razor schick”, “lady schick razor”, “schick hydro”, “schick hydro 5”, “schick hydro 5 blades”, “schick hydro silk”, “schick intuition razor”, “schick razor”, “schick razor blades”, “schick razor blades quattro”, “schick shaver” and “schick trimmer”, summed into one figure. - [Braun profile](/demand/nz/brands/braun) - [Schick profile](/demand/nz/brands/schick) - [All shaver and razor brands in New Zealand](/demand/nz/categories/nz-shaver-and-razor-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Braun or Schick? In August 2026, Braun had more branded searches than Schick among shaver and razor brands in New Zealand. Braun was estimated to have 3.4K branded searches compared to Schick’s 2.1K, and held a 10% Share of Search versus Schick’s 6.1%. ## Cite this page Brandwave. "Braun vs Schick: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/braun-vs-schick This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/braun-vs-schick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.