--- title: "Braun vs Gillette: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Braun or Gillette? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/braun-vs-gillette" publisher: "Brandwave" --- # Braun vs Gillette: Which is more popular by branded search in New Zealand? Which is more popular in search, Braun or Gillette? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braun and Gillette - **Competitive set**: Shaver and razor brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Braun Share of Search**: 10% - **Gillette Share of Search**: 16.4% ## Which is more popular in search, Braun or Gillette? - In August 2026, Gillette had more branded searches than Braun among shaver and razor brands in New Zealand. Gillette was estimated to have 5.5K branded searches compared to Braun’s 3.4K, and held a 16.4% Share of Search versus Braun’s 10%. - Gillette was ahead of Braun in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Braun’s estimated Share of Search among shaver and razor brands in New Zealand moved from 9.1% to 10%, and its estimated monthly branded searches moved from 2.3K to 3.4K. - Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaver and razor brands in New Zealand moved from 16.3% to 16.4%, and its estimated monthly branded searches moved from 4.1K to 5.5K. ## How did search popularity change for New Zealand shaver and razor brands in August 2026? - In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%. - In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%. - In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%. ## Month by month | Month | Braun estimated searches | Braun Share of Search | Braun rank | Gillette estimated searches | Gillette Share of Search | Gillette rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 9.1% | 4 | 4.1K | 16.3% | 2 | | Nov 2025 | 3K | 10.1% | 3 | 4K | 13.4% | 2 | | Dec 2025 | 3.4K | 10.8% | 3 | 4.5K | 14.1% | 2 | | Jan 2026 | 2.7K | 10% | 3 | 4.5K | 16.6% | 2 | | Feb 2026 | 2.5K | 10.5% | 4 | 3.9K | 16.8% | 2 | | Mar 2026 | 2.6K | 10.5% | 4 | 4.3K | 17.5% | 2 | | Apr 2026 | 2.7K | 9.5% | 4 | 4.4K | 15.3% | 2 | | May 2026 | 2.5K | 8.4% | 4 | 4.5K | 15% | 2 | | Jun 2026 | 3K | 9.9% | 3 | 5.1K | 16.5% | 2 | | Jul 2026 | 3.5K | 11% | 3 | 5.9K | 18.2% | 2 | | Aug 2026 | 3.4K | 10% | 4 | 5.5K | 16.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Braun’s and Gillette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braun**: Measured on the search terms “beard trimmer braun”, “braun foil razor”, “braun razor”, “braun series”, “braun series 3”, “braun series 5”, “braun series 7”, “braun series 9”, “braun series 9 pro electric shaver”, “braun series 9pro”, “braun series seven”, “braun shaver” and “braun trimmer”, summed into one figure. - **Gillette**: Measured on the search terms “fusion gillette 5”, “gillette”, “gillette blades”, “gillette com”, “gillette fusion”, “gillette fusion 5 blades”, “gillette fusion5 razor”, “gillette labs”, “gillette mach 3”, “gillette mach 3 blades”, “gillette near me”, “gillette nz”, “gillette online”, “gillette proglide”, “gillette proglide razor”, “gillette razor”, “gillette razor blades”, “gillette shaver”, “gillette shaving gel”, “gillette skinguard”, “gillette trimmer”, “gillette venus razor” and “king c gillette double edge safety razor”, summed into one figure. - [Braun profile](/demand/nz/brands/braun) - [Gillette profile](/demand/nz/brands/gillette) - [All shaver and razor brands in New Zealand](/demand/nz/categories/nz-shaver-and-razor-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Braun or Gillette? In August 2026, Gillette had more branded searches than Braun among shaver and razor brands in New Zealand. Gillette was estimated to have 5.5K branded searches compared to Braun’s 3.4K, and held a 16.4% Share of Search versus Braun’s 10%. ## Cite this page Brandwave. "Braun vs Gillette: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/braun-vs-gillette This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/braun-vs-gillette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.