--- title: "Braun Silk-expert vs SmoothSkin: Which is more popular in New Zealand?" description: "Is Braun Silk-expert or SmoothSkin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/braun-silk-expert-vs-smoothskin" publisher: "Brandwave" --- # Braun Silk-expert vs SmoothSkin: Which is more popular in New Zealand? Is Braun Silk-expert or SmoothSkin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braun Silk-expert and SmoothSkin - **Competitive set**: Hair removal brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Braun Silk-expert Share of Search**: 19.1% - **SmoothSkin Share of Search**: 0.41% ## Is Braun Silk-expert or SmoothSkin more popular in search? - In October 2026, Braun Silk-expert had more branded searches than SmoothSkin among hair removal brands in New Zealand. Braun Silk-expert had about 1,390 branded searches, while SmoothSkin had 30. Braun Silk-expert made up 19.1% of all hair removal brand searches we track, and SmoothSkin accounted for 0.41%. - Braun Silk-expert was ahead of SmoothSkin in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Braun Silk-expert’s share of searches among hair removal brands in New Zealand moved from 18.8% to 19.1%, and its estimated monthly branded searches moved from 1.1K to 1.4K. - Across the 12 months ending October 2026, SmoothSkin’s share of searches among hair removal brands in New Zealand moved from 1.1% to 0.41%, and its estimated monthly branded searches moved from 60 to 30. ## Top hair removal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Braun Silk-expert was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SmoothSkin did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Veet | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Philips Lumea | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Braun Silk-expert | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nair | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ulike | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Emjoi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SmoothSkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair removal brands - Asked ChatGPT "Which hair removal brand should I buy in New Zealand?": 1. Philips Lumea, 2. Braun Silk-expert, 3. Veet, 4. Nair - Asked ChatGPT "What are the best hair removal brands in New Zealand?": 1. Philips Lumea, 2. Braun Silk-expert, 3. Veet, 4. Nair - Asked ChatGPT "What's the best hair removal brand in New Zealand for smooth legs?": 1. Veet, 2. Nair - Searched Google, AI Overview "best hair removal": 1. Veet, 2. Ulike, 3. Braun Silk-expert - Searched Google, AI Overview "at home hair removal": 1. Philips Lumea Not named in any answer: Emjoi and SmoothSkin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hair removal brands in October 2026? - In October 2026, Braun Silk-expert lost share of searches among hair removal brands in New Zealand, from 21.2% to 19.1%. - Estimated monthly branded searches for SmoothSkin in New Zealand fell 50% over 12 measured months, from 60 to 30 in October 2026. ## How has branded search for Braun Silk-expert and SmoothSkin changed in New Zealand over the last 12 months? | Month | Braun Silk-expert estimated searches | Braun Silk-expert Share of Search | Braun Silk-expert rank | SmoothSkin estimated searches | SmoothSkin Share of Search | SmoothSkin rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.1K | 18.8% | 3 | 60 | 1.1% | 7 | | Dec 2025 | 1.2K | 23.4% | 3 | 50 | 0.98% | 7 | | Jan 2026 | 950 | 17% | 3 | 60 | 1.1% | 7 | | Feb 2026 | 680 | 15% | 3 | 50 | 1.1% | 7 | | Mar 2026 | 910 | 19.3% | 3 | 70 | 1.5% | 7 | | Apr 2026 | 930 | 21.2% | 3 | 40 | 0.91% | 7 | | May 2026 | 1K | 19.5% | 4 | 50 | 0.96% | 7 | | Jun 2026 | 1.1K | 22.1% | 3 | 40 | 0.82% | 7 | | Jul 2026 | 1.2K | 21.7% | 3 | 30 | 0.54% | 7 | | Aug 2026 | 910 | 17.4% | 3 | 60 | 1.1% | 7 | | Sep 2026 | 1.3K | 21.2% | 3 | 50 | 0.8% | 7 | | Oct 2026 | 1.4K | 19.1% | 3 | 30 | 0.41% | 7 | ## How are Braun Silk-expert’s and SmoothSkin’s branded searches counted? Brandwave collects information about searches that people make online using Braun Silk-expert’s and SmoothSkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braun Silk-expert**: Measured on the search terms “braun ipl”, “braun ipl hair removal”, “braun silk expert ipl”, “braun silk expert pro” and “braunsilkexpert”, summed into one figure. - **SmoothSkin**: Measured on the search terms “smoothskin bare ipl”, “smoothskin hair removal”, “smoothskin ipl”, “smoothskin pure”, “smoothskin pure fit” and “smoothskin pure ipl”, summed into one figure. - [Braun Silk-expert profile](/demand/nz/brands/braun-silk-expert) - [SmoothSkin profile](/demand/nz/brands/smoothskin) - [All hair removal brands in New Zealand](/demand/nz/categories/nz-hair-removal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Braun Silk-expert or SmoothSkin more popular in search? In October 2026, Braun Silk-expert had more branded searches than SmoothSkin among hair removal brands in New Zealand. Braun Silk-expert had about 1,390 branded searches, while SmoothSkin had 30. Braun Silk-expert made up 19.1% of all hair removal brand searches we track, and SmoothSkin accounted for 0.41%. ## Cite this page Brandwave. "Braun Silk-expert vs SmoothSkin: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/braun-silk-expert-vs-smoothskin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/braun-silk-expert-vs-smoothskin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.