--- title: "Braun Silk-expert vs Philips Lumea: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Braun Silk-expert or Philips Lumea? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/braun-silk-expert-vs-philips-lumea" publisher: "Brandwave" --- # Braun Silk-expert vs Philips Lumea: Which is more popular by branded search in New Zealand? Which is more popular in search, Braun Silk-expert or Philips Lumea? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braun Silk-expert and Philips Lumea - **Competitive set**: Hair removal brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Braun Silk-expert Share of Search**: 31.7% - **Philips Lumea Share of Search**: 11.8% ## Which is more popular in search, Braun Silk-expert or Philips Lumea? - In August 2026, Braun Silk-expert had more branded searches than Philips Lumea among hair removal brands in New Zealand. Braun Silk-expert was estimated to have 2.6K branded searches compared to Philips Lumea’s 970, and held a 31.7% Share of Search versus Philips Lumea’s 11.8%. - Braun Silk-expert was ahead of Philips Lumea in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Braun Silk-expert’s estimated Share of Search among hair removal brands in New Zealand moved from 22.8% to 31.7%, and its estimated monthly branded searches moved from 1.4K to 2.6K. - Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand moved from 13.4% to 11.8%, and its estimated monthly branded searches moved from 830 to 970. ## How did search popularity change for New Zealand hair removal brands in August 2026? - In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%. - In August 2026, Braun Silk-expert lost estimated Share of Search among hair removal brands in New Zealand, from 37.6% to 31.7%. ## Month by month | Month | Braun Silk-expert estimated searches | Braun Silk-expert Share of Search | Braun Silk-expert rank | Philips Lumea estimated searches | Philips Lumea Share of Search | Philips Lumea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 22.8% | 3 | 830 | 13.4% | 4 | | Nov 2025 | 2.3K | 29% | 2 | 840 | 10.6% | 4 | | Dec 2025 | 2.3K | 32.1% | 1 | 810 | 11.2% | 4 | | Jan 2026 | 1.9K | 24.6% | 3 | 770 | 10.1% | 4 | | Feb 2026 | 1.7K | 26.7% | 3 | 560 | 8.8% | 4 | | Mar 2026 | 2.4K | 33.6% | 1 | 480 | 6.8% | 4 | | Apr 2026 | 2.3K | 35% | 1 | 560 | 8.5% | 4 | | May 2026 | 3K | 36.8% | 1 | 1.2K | 14.6% | 4 | | Jun 2026 | 3K | 37.3% | 1 | 610 | 7.5% | 4 | | Jul 2026 | 3.4K | 37.6% | 1 | 920 | 10.1% | 4 | | Aug 2026 | 2.6K | 31.7% | 1 | 970 | 11.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Braun Silk-expert’s and Philips Lumea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braun Silk-expert**: Measured on the search terms “braun ipl”, “braun ipl 5”, “braun ipl hair removal”, “braun ipl pro 5”, “braun ipl pro 7”, “braun silk expert”, “braun silk expert hair removal”, “braun silk expert ipl”, “braun silk expert pro”, “braun silk expert pro 5”, “braun silk expert pro 5 ipl”, “braun silk expert pro 5 ipl device”, “braun silk expert pro 5 ipl hair removal”, “braun silk expert pro 5 ipl hair removal device”, “braun silk expert pro 5 laser hair removal” and “braun silk expert pro 7”, summed into one figure. - **Philips Lumea**: Measured on the search terms “filip lumea”, “lumea”, “philip lumea 9000”, “philips lumea hair removal”, “philips lumea ipl”, “philips lumea ipl 9000 series”, “philips lumea near me”, “philips lumea nz” and “philips lumea prestige”, summed into one figure. - [Braun Silk-expert profile](/demand/nz/brands/braun-silk-expert) - [Philips Lumea profile](/demand/nz/brands/philips-lumea) - [All hair removal brands in New Zealand](/demand/nz/categories/nz-hair-removal-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Braun Silk-expert or Philips Lumea? In August 2026, Braun Silk-expert had more branded searches than Philips Lumea among hair removal brands in New Zealand. Braun Silk-expert was estimated to have 2.6K branded searches compared to Philips Lumea’s 970, and held a 31.7% Share of Search versus Philips Lumea’s 11.8%. ## Cite this page Brandwave. "Braun Silk-expert vs Philips Lumea: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/braun-silk-expert-vs-philips-lumea This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/braun-silk-expert-vs-philips-lumea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.