--- title: "Braun Silk-expert vs Emjoi: Which is more popular in New Zealand?" description: "Is Braun Silk-expert or Emjoi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/braun-silk-expert-vs-emjoi" publisher: "Brandwave" --- # Braun Silk-expert vs Emjoi: Which is more popular in New Zealand? Is Braun Silk-expert or Emjoi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair removal brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Braun Silk-expert and Emjoi - **Competitive set**: Hair removal brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Braun Silk-expert Share of Search**: 19.1% - **Emjoi Share of Search**: 1.6% ## Is Braun Silk-expert or Emjoi more popular in search? - In October 2026, Braun Silk-expert had more branded searches than Emjoi among hair removal brands in New Zealand. Braun Silk-expert had about 1,390 branded searches, while Emjoi had 120. Braun Silk-expert made up 19.1% of all hair removal brand searches we track, and Emjoi accounted for 1.6%. - Braun Silk-expert was ahead of Emjoi in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Braun Silk-expert’s share of searches among hair removal brands in New Zealand moved from 18.8% to 19.1%, and its estimated monthly branded searches moved from 1.1K to 1.4K. - Across the 12 months ending October 2026, Emjoi’s share of searches among hair removal brands in New Zealand moved from 2.8% to 1.6%, and its estimated monthly branded searches moved from 160 to 120. ## Top hair removal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Braun Silk-expert was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Emjoi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Veet | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Philips Lumea | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Braun Silk-expert | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nair | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ulike | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Emjoi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SmoothSkin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair removal brands - Asked ChatGPT "Which hair removal brand should I buy in New Zealand?": 1. Philips Lumea, 2. Braun Silk-expert, 3. Veet, 4. Nair - Asked ChatGPT "What are the best hair removal brands in New Zealand?": 1. Philips Lumea, 2. Braun Silk-expert, 3. Veet, 4. Nair - Asked ChatGPT "What's the best hair removal brand in New Zealand for smooth legs?": 1. Veet, 2. Nair - Searched Google, AI Overview "best hair removal": 1. Veet, 2. Ulike, 3. Braun Silk-expert - Searched Google, AI Overview "at home hair removal": 1. Philips Lumea Not named in any answer: Emjoi and SmoothSkin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hair removal brands in October 2026? - In October 2026, Braun Silk-expert lost share of searches among hair removal brands in New Zealand, from 21.2% to 19.1%. - Emjoi’s share of searches among hair removal brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.6% in October 2026. ## How has branded search for Braun Silk-expert and Emjoi changed in New Zealand over the last 12 months? | Month | Braun Silk-expert estimated searches | Braun Silk-expert Share of Search | Braun Silk-expert rank | Emjoi estimated searches | Emjoi Share of Search | Emjoi rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.1K | 18.8% | 3 | 160 | 2.8% | 6 | | Dec 2025 | 1.2K | 23.4% | 3 | 90 | 1.8% | 6 | | Jan 2026 | 950 | 17% | 3 | 90 | 1.6% | 6 | | Feb 2026 | 680 | 15% | 3 | 110 | 2.4% | 6 | | Mar 2026 | 910 | 19.3% | 3 | 120 | 2.5% | 5 | | Apr 2026 | 930 | 21.2% | 3 | 110 | 2.5% | 6 | | May 2026 | 1K | 19.5% | 4 | 130 | 2.5% | 5 | | Jun 2026 | 1.1K | 22.1% | 3 | 130 | 2.7% | 5 | | Jul 2026 | 1.2K | 21.7% | 3 | 160 | 2.9% | 6 | | Aug 2026 | 910 | 17.4% | 3 | 120 | 2.3% | 6 | | Sep 2026 | 1.3K | 21.2% | 3 | 110 | 1.8% | 6 | | Oct 2026 | 1.4K | 19.1% | 3 | 120 | 1.6% | 6 | ## How are Braun Silk-expert’s and Emjoi’s branded searches counted? Brandwave collects information about searches that people make online using Braun Silk-expert’s and Emjoi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Braun Silk-expert**: Measured on the search terms “braun ipl”, “braun ipl hair removal”, “braun silk expert ipl”, “braun silk expert pro” and “braunsilkexpert”, summed into one figure. - **Emjoi**: Measured on the search terms “emjoi”, “emjoi beauty”, “emjoi beauty forever”, “emjoi emagine”, “emjoi emagine epilator”, “emjoi epi slim”, “emjoi epilator”, “emjoi gently” and “emjoi tweeze”, summed into one figure. - [Braun Silk-expert profile](/demand/nz/brands/braun-silk-expert) - [Emjoi profile](/demand/nz/brands/emjoi) - [All hair removal brands in New Zealand](/demand/nz/categories/nz-hair-removal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Braun Silk-expert or Emjoi more popular in search? In October 2026, Braun Silk-expert had more branded searches than Emjoi among hair removal brands in New Zealand. Braun Silk-expert had about 1,390 branded searches, while Emjoi had 120. Braun Silk-expert made up 19.1% of all hair removal brand searches we track, and Emjoi accounted for 1.6%. ## Cite this page Brandwave. "Braun Silk-expert vs Emjoi: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/braun-silk-expert-vs-emjoi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/braun-silk-expert-vs-emjoi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.